Branding is an important part of marketing, and who knows this better than the celebrities from the realm of cinema? Assuming an appealing name is a crucial aspect of a celebrity’s image and persona. Here is a well-researched two-part series of posts on some Bollywood personalities. A sumptuous treat for Bollywood fans.
By Sharada Iyer
“What’s in a name? That which we call a rose
By any other name would smell as sweet;”…
—Shakespeare
Does this hold true for our industry? A peep into our film industry’s history reveals a fascinating number of artistes of the early era who changed their name to try their luck and write their destiny in the industry. Some chose the names on their own, some were rechristened to suit their personalities, some had to change to avoid confusion with already existing similar name…Well! Whatever the reason, they are now part of our cinematic consciousness and today we cannot imagine them by their original names…
The most famous change of name that comes to our mind is that of Dilip Kumar who did not hesitate in giving up his original name Yusuf Khan and take on the screen name of Dilip Kumar thus establishing…
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