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All books represent the innermost thoughts of their respective authors, who toil day and night to share their innermost thoughts and insights with the world. They not only provide the soul of the book but also give it an initial shape, much like a sculptor would carve out a masterpiece from an uncut rock. A team of editors then moves in to refine the same. Much thought goes into deciding the title and the subtitle. Many options are considered before a cover, as well as the blurb on the back cover, is frozen. The formatting team and the printers give the book the finishing touches it needs. The book is eventually born!

Once born, the book acquires a life of its own, waiting to be discovered by its target audience. It charts out a journey for itself, travelling far and wide, carrying the key message that its author wishes to convey. However, in the initial phase, it must be introduced to a select audience, with the basic message underlying the composition explained.

Over the last few months, my latest book, ‘Bhagavad Gita’s Guide to Corporate Dharma,’ has been fortunate enough to have travelled to four cities in India. Here are some key details which capture these events.

Pondicherry

A modest launch function was held at the Palais de Mahe. Prominent industrialists, businesspeople, senior managers, management scholars, spiritual gurus, journalists, and members of the public attended the event.

Mr R. Mananathan, Chairman of the Manatec Group of Companies, was the Chief Guest on the occasion Ms. Gayatri Majumdar, a poetess in her own right and the Founder-Editor of The Brown Critique Literary Journal, conducted the session. Her scholarly acumen can be gauged by the fact that it took her only about 10 days to read the book and formulate the questions she wanted to ask me about its contents.

Wide-ranging discussions took place, covering topics such as detachment, stress management, managing day-to-day corporate challenges, and different hues of happiness. The necessity of using humour to facilitate communication was mentioned.

Dr. Ananda Reddy, Director, Sri Aurobindo Centre for Advanced Research, concluded the session with insightful remarks based on Sri Aurobindo’s Essays on the Gita.

Amongst those present were Mrs. and Mr. S. P. Krishnamurthy, who drove all the way from Bangalore to grace the occasion. Mr Krishnamurthy was a colleague of mine at Tata International many decades back.

Delhi

Thanks to the unqualified support of Prof. A. Venkat Raman, Head and Dean of the Faculty of Management Studies, Delhi University, the event went off well. The presentation was attended by a few seniors from the industry, faculty members, research scholars, and management students.

Prof. J. K. Mitra, Former Dean, FMS, and an expert in the Bhagavad Gita, was the Chief Guest on the occasion. Like a true mentor, he brought in a fresh perspective to the teachings of this unique scripture on quite a few occasions and supplemented my arguments by quoting real-life anecdotes.

After the presentation, a sombre discussion came about, followed by a lively interaction with those present. A senior faculty member proposed a vote of thanks.

Those who braved the traffic blues in NCR and spared the time to grace the occasion with their presence included such long-time friends and well-wishers as Arvind Dang, Ashok Kalra, Bakul Bhatia, Hukam Chand Verma, and Rajeev Varma.

Chandigarh

Just like it happened in Delhi, the exaltation one feels upon returning to one’s Alma Mater cannot be captured in words. A whiff of nostalgia comes one’s way. The familiar buildings whisk one back into a comfort zone. Gandhi Bhavan nearby stands as gracefully as ever. The Students’ Centre nearby beckons one.

Thanks to the support of Prof. Parmjit Kaur, the present Chairperson of the University Business School at Panjab University, Chandigarh, and Mr. Kuldeep Kaul, Director, Metro Exporters Private Limited (and a batchmate of mine), the event rolled by smoothly. Industry seniors, faculty members, research scholars, and management students attended it.

Mr. D. P. Singh, the Head of Skills to Jobs with Amazon Web Services (India), had kindly consented to be the Chief Guest on the occasion. Having had a long stint with IBM and many other business houses as an HR professional, he brought in a cheery and light-hearted tone to the proceedings. Once the formal introductions were made, he asked me several searching questions, like the book’s origin, the intended target audience, my own favourite chapter/s from the book, and the like.

Followed by the presentation, a lively interaction took place. As Sir P. G. Wodehouse would have put it, the occasion turned out to be a feast of Reason and flow of Soul.

Mr. Kulbhushan Khullar, Mr. Kuldeep Kaul, Mr. Lalit Kapur, Mr. Praveen Malik, and Mr. Sunil Jain spared their valuable time and graced the occasion. So did Prof. Ashvini Agrawal, another friend, who made it a point to attend the event.

Hyderabad  

Kanha Shanti Vanam is like an oasis in a desert. It is located around sixty kms from Hyderabad airport, off the Hyderabad-Bangalore highway. It is the global headquarters of Heartfulness Meditation Institute. (https://heartfulness.org).

Part of the 1,400-acre complex is a lake, known as Kanha Sarovar. The head, Mr Kamlesh Patel (Daaji), was on a walk around the lake when I could see him briefly to present a copy of my latest book.

I reminded Daaji that he was kind enough to provide a Foreword to this book a few years back. Somehow, it got delayed in getting published. His remark: “Chalega. Good books take time to get published.”

One is reminded of these lines from Robert Frost:

The woods are lovely, dark and deep.
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

The book’s journey continues, aided and abetted by many insightful and glowing remarks from those who have had the occasion to go through it.

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(This is a dramatized version of the experiences of Prof. Sandeep Mann while he was at UBS. It is built around some facts furnished by him as to his movie marathon experience of those days. Inputs from him are gratefully acknowledged.

The narrative below is penned – or, key-board-ed, if you prefer – on his behalf. For bouquets, if any, please feel free to contact him. As to brickbats, you may risk hurling those at yours truly.)

Much before one of our learned professors started sharing with us, the batch of 1990, the nuances of Decision Making Under Uncertainty (DMUU, in short) and statistical models of exponential smoothening, we had figured out that two of the most high-risk businesses that beckoned us in the post-UBS phase of our lives were Politics and Movies, not necessarily in that order. Both need deep pockets, a very high risk appetite and, of course…

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An academic course in management obviously does not offer lessons in managing the affairs of the heart. But the Class of 1977 broke through the academic shackles, with some of its members walking out of the campus with a clear strategy as to who their future soul mate shall be.

The stiff-upper-lip approach

Management education is all about the stiff-upper-lip approach of the mind. Analytical skills rule supreme, leading to rummy situations where analysis often leads to paralysis. Linear programming models get worked upon. Statistical techniques get dished out by stern looking professors who might have been hotter in their jobs more as police officers or as judges.

Hapless students are made to understand exponential smoothening techniques so as to be able to forecast business parameters in an uncertain business environment. Those with an engineering background struggle to match their debits and credits. The lucky ones who have had a…

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Besides perfecting the art of getting suspended, organizing musical events and assisting in the successful launch of such cult classic movies like Sholay, the Class of 1976 also indulged in various pseudo-academic pursuits. Panjab_University

These included holding pan-Indian conferences in the pre-Jurassic days when not many money-gobbling dinosaur-like management institutes with a dubious pedeagogy happened to be clogging our streets.

Participation in elocution contests and winning trophies for the Alma Mater was a routine affair. So was attending professional events in New Delhi, holding a bridge championship, organizing a quiz contest and such other endeavours.

Maruti was then being heralded as a fulfilment of the common man’s transport ambitions. A detailed market survey based on ‘product attribute analysis’ was conducted, the results of which were eagerly lapped up by the Automobile Association of India.

Here are some details of the pseudo-academic endeavours of the gang of 1976.

A confluence of…

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One of the major rewards of being a part of the gang of 1976 has been the kind of strong and resilient bonds of friendship one has been able to forge. Bonds which have survived the harsh slings and arrows of Life. Bonds which are like underground cable connections – dormant, but in place, ready to be reactivated as and when necessary.Panjab_University

Way back in the 1970s, UBS was an integral part of what was then known as the Department of Commerce and Business Management. Students of the Commerce stream would tend to treat the ones from the Management stream with some degree of awe, though laced with not-so-healthy contempt. Some lecturers from the Commerce side regularly put on a tie, trooped down to the ground floor, and shared their wisdom in de-mystifying balance sheets and cash flows with the Management students.

How friends made me gate-crash, cruise through, and…

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The gang of twenty-five wannabe managers, when it entered the not-so-hallowed precincts of the University Business School of Panjab University, Chandigarh in the year 1974, was clueless as to the effective use to which the power of music could be put to practice the art of managing people.

Much later in their careers, some members of the gang might have woken up to the immense potential of healthy musical practices when it came to surviving in the corporate jungle. Some would have soared higher whistling the tune that their bosses wanted to hear from them. Others would have become great leaders based on the results their teams produced, much like an orchestra gets led by a conductor to produce mellifluous symphonies.HIS MASTER’S VOICE

Some might have perfected the art of phasing out dissent from their team members by the sheer power of their vocal chords, not alike the way even soulful lyrics get drowned…

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The gang of twenty-five wannabe managers which had entered the not-so-hallowed portals of UBS* in the year 1974 had only one regret. Fate had not been kind to it. Gender diversity had taken a toss. None of the members were from the tribe of the delicately nurtured. The batch senior to them did boast of a few, but none who would put a Venus to shame. A sense of melancholy pervaded. The roving eye, having roved, could at best console itself with brief encounters with some of the lotus-eyed females of the species on the campus either while visiting the Student Centre or when loitering around the campus.Panjab_University

The gang was blissfully unaware of the fact that an alumnus of Panjab University could become a sagacious, albeit reluctant, Prime Minister of India some thirty years down the road. Some of its members had vaguely heard of a keen and bright…

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In our lives, UBS played the role of a dynamic and bustling airport,
From which we soared in life´s azure skies, enjoying our flights of high
import;
Some took to exploring various corners of our Mother Earth,
Of CEOs, diplomats, businessmen and bankers amongst us there is no dearth.

While in UBS’ hallowed portals, we enjoyed bunking classes,
The brainy ones worked on assignments which were copied by the masses;
Cornering important books from the Central Library was a critical vocation,
For poking fun at our faculty, Student Centre was the prime location.

OB theories and riddles of Sales Forecasting kept us on our toes,
Figuring out Quantitative Techniques made us feel abysmal lows;
Twiddling our thumbs to read between the lines of a Balance Sheet,
Devouring the works of Philip Kotler was much up our street.

Weekend treks to Kasauli and Morni Hills were favourite gigs,
Midnight gorging on…

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In our lives, UBS played the role of a dynamic and bustling airport,
From which we soared in life´s azure skies, enjoying our flights of high
import;
Some took to exploring various corners of our Mother Earth,
Of CEOs, diplomats, businessmen and bankers amongst us there is no dearth.

While in UBS’ hallowed portals, we enjoyed bunking classes,
The brainy ones worked on assignments which were copied by the masses;
Cornering important books from the Central Library was a critical vocation,
For poking fun at our faculty, Student Centre was the prime location.

OB theories and riddles of Sales Forecasting kept us on our toes,
Figuring out Quantitative Techniques made us feel abysmal lows;
Twiddling our thumbs to read between the lines of a Balance Sheet,
Devouring the works of Philip Kotler was much up our street.

Weekend treks to Kasauli and Morni Hills were favourite gigs,
Midnight gorging on the greasy omelettes at PGI gate like pigs;
Catching up with first day first show of Bollywood flicks was the norm,
Securing high Class Participation marks invariably kept us in form.

(UBS stands for University Business School, Panjab University, Chandigarh, India, from where your truly completed his MBA in 1976. This composition has also been shared on the Facebook page of UBS. It has also been featured at https://universitybusinessschool.wordpress.com/2020/07/05/my-pride-my-ubs).

(One of the several related posts: https://ashokbhatia.wordpress.com/2016/10/01/the-class-of-1976-how-it-managed-to-get-suspended-for-a-week)

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panjab-university-ubs

An academic course in management obviously does not offer lessons in managing the affairs of the heart. But the Class of 1977 broke through the academic shackles, with some of its members walking out of the campus with a clear strategy as to who their future soul mate shall be.

The stiff-upper-lip approach

Management education is all about the stiff-upper-lip approach of the mind. Analytical skills rule supreme, leading to rummy situations where analysis often leads to paralysis. Linear programming models get worked upon. Statistical techniques get dished out by stern looking professors who might have been hotter in their jobs more as police officers or as judges.

Hapless students are made to understand exponential smoothening techniques so as to be able to forecast business parameters in an uncertain business environment. Those with an engineering background struggle to match their debits and credits. The lucky ones who have had a background in commerce twiddle their fingers trying to grasp the complexities of quantitative techniques in decision-making.

The neglected need to boost our EQs

The behavioural sciences do provide a little bit of cheer to the tormented souls undergoing a typical MBA course. But to understand the psychology of an individual is no mean task. Mere case studies and management tips for handling an industrial strife do not improve one’s EQ substantially. Handling a tough boss eventually gets learnt only in the corporate world outside. The real world also teaches us to handle errant subordinates whose emotional blackmail upon reporting for work after a spell of French leave needs deft handling. The harsh realities of business world provide a high quality learning which can surely not be replicated within the stifling confines of a classroom.

The dashers and the rabbits

In fact, for some of those who formed the batch of 1977, the beautifully laid out campus outside provided a far better laboratory to test their hypotheses on the softer matters of the heart. These were the chosen ones who were smitten by the tender arrows of a smart Cupid.

The snag in the business of falling in love is much like that of mixed up career choices. Take an introvert and put him in a marketing assignment and the results could be disastrous. Take an extrovert used to making tall claims and put him in charge of manufacturing. The customers could soon melt away, leaving the company grappling with a credibility gap.

Bertie image

Same is the case in matters of love. As per the Bertie Wooster doctrine:

“….parties of the first part so often get mixed up with the wrong parties of the second part, robbed of their cooler judgment by the parties of the second part’s glamour. Put it like this. The male sex is divided into rabbits and non-rabbits and the female sex into dashers and dormice, and the trouble is that the male rabbit has a way of getting attracted by a female dasher (who would be fine for the male non-rabbit) and realizing too late that he ought to have been concentrating on some mild, gentle dormouse with whom he could settle down peacefully and nibble lettuce.”

The USP of the Class of 1977

The batch of 1977 had as many as five members of the tribe of the delicately nurtured. Since the previous one, the Class of 1976, had none, they were the cynosure of all eyes. They were invariably the prime focus of attention for many of us in the batch of 1976. All we seniors required was an inane excuse to pop up and try to grab the attention of at least one out of the five pairs of eyes we could feast on. The faculty members simply loved them – not necessarily for their academic proficiency, but merely for ensuring some discipline amongst the men folk loitering around.

Some of the members of our tribe of the so-called sterner sex were the shy and silent kind. Some were busy chasing their academic pursuits and kept their hormones under check. Others were benignly interested but limited their interactions to admiring gazes alone. Very few were the dashing types who, their puny chests all puffed up, attempted to indicate a more than passing interest in the parties of the other part.

Managed walks down the aisle

Those were traditional times when the distinction between an ‘arranged marriage’, a ‘love marriage’ and a ‘love marriage which had to be managed’ was pretty clear. Live-in relationships were not heard of.

The majority amongst us believed in the straight and narrow path that life offered then – the comfort of an ‘arranged marriage’ where the parents take the flak for subsequent problems, if any, and where love blossomed, albeit hesitatingly in some cases, much after the walk down the aisle took place. The time on the campus was, therefore, used by the members of this tribe merely to exchange furtive glances, suffer the pangs of transient infatuations and a silent admiration for the physical profile of the party of the other part.

pu-student-center

Then there were the dashing types, the risk takers who could use their time on the campus to firm up their affection for each other and concoct some dreamy plans for their future together. To avoid inquisitive and prying eyes, they would often vanish in thin air, possibly to land in such distant locales as the Sukhna Lake or the Rose Garden.

Management knowledge put to loving use

These were indeed the souls which put most of their management knowledge to actual use. No manual has been published till now, but it is clear that strategic decisions were taken by them with due diligence. Flawless planning and execution followed. Regression Analysis was applied to ensure that respective parents fell in line with the wishes of their wards. Soft-nosed commerce was used to draw up joint P&L Accounts and Balance Sheet, so the planned merger would face little financial turbulence. Principles of Materials Management were applied to ensure that the eventual stock transfer of one party to the abode of the party of the other part was carried out in a smooth and cordial fashion. Inspiration was drawn from a random sample of other couples who had successfully handled their affairs in an exemplary fashion.

Managing the Affairs of the Heart

cupidCupid, when it chooses to strike, is pretty democratic in nature. If one of the Class of 1977 decided to hitch her lot with a classmate of hers, yet another signed and sealed a merger deal with a senior of the Class of 1976. Both lived happily thereafter!

Close to forty years down the road, looking at the success of these mergers and alliances, it is highly regrettable that management academics still continue to adopt the stiff-upper-lip approach which focuses on analytical skills alone.

A day should surely dawn when ‘Managing the Affairs of the Heart’ gets introduced as a compulsory full semester subject across all management institutes; a time when doctoral theses on such subjects shall be encouraged.

After all, there are as many management lessons to be drawn from the works of Shakespeare, Thomas Hardy, P G Wodehouse, O Henry and Jane Austen as can be gleaned from the tomes dished out by such luminaries as Peter F Drucker, McGregor and Philip Kotler.

(Related Posts:

https://ashokbhatia.wordpress.com/2016/10/01/the-class-of-1976-how-it-managed-to-get-suspended-for-a-week

https://ashokbhatia.wordpress.com/2016/12/25/the-class-of-1990-how-ubs-prompted-sandeep-mann-to-learn-management-from-movies)

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