Good public relations could keep your business image bright and shining. With the advent of the Internet, it has become easier to be in the public eye. To ensure you remain so for the right reasons depends upon the quality of product/service on offer, the manner in which either customer complaints or labour issues are handled, and your corporate governance record.
In a large complex business, you may need to hire an expert to handle your public relations. Check the guy’s credentials and sign him on for a maximum period of two years at a time. Better still, get one of the smart secretaries to handle it in-house.
ashokbhatia 
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