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Posts Tagged ‘Bertie Wooster’

To suggest that P. G. Wodehouse championed the cause of any kind of socialist thought appears, at first glance, wholly implausible, if not mildly absurd. He is the laureate of ethereality, spreading joy, light, and sweetness through his innumerable narratives. He is a painter whose canvas comprises country houses, gentlemen’s clubs, seaside hotels, and film studios. He is the creator of characters who not only amuse and educate but also entertain us. These could be earls with wayward nieces, lordships with unique eccentricities, amiable Drone Club bachelors in doubtful engagements, obdurate aunts, and the occasional lively interloper — be it a alimony-collector, bookie, detective, insurance agent, valet, and village policeman who knows far more than the gentry imagine. Plumsville, his world, is replete with comic complications that restore themselves at the end, more or less as they began. In the bright sunshine of Plum’s subtle humour, quietly incisive wit, could an esoteric concept like social consciousness really exist?

Having devoured and admired his narratives repeatedly over the past few decades, I am often left wondering about this facet of his wordcraft; how delicately he handles questions of power, status, labour, and value. Wherever he does so, it is with kid gloves. Plum is not an in-your-face political analyst. Neither does he advance economic blueprints, nor does he sermonise about statecraft. In many of his narratives, one is apt to notice that there does exist an undercurrent of empathy for the less privileged. Seldom does he showcase the perks of following thoughts steeped in the pristine and rather idealistic stream of socialism. As a Pierre-Auguste Renoir of language, he uses pastel shades of many kinds to present to his readers a pale parabola of social consciousness.

When it comes to exposing the faultlines in the characters of the wealthy, he does not shy away. Most of his stories elevate competence above birth, applauding work that delivers satisfaction, and presenting us with small communities organised less by dominance than by a pally accommodation. Admittedly, these are not the characteristics of conventional political socialism. Instead, he comes out as a champion of egalitarian thought. Underlying most of his narratives is the conviction that title and monetary resources do not necessarily align with merit; that hierarchies can be negated and overcome by intelligence, diplomacy, and an occasional dash of cunning; and that a happy life rests more upon decency and reciprocity than upon accumulation. And if that unveils a streak of social consciousness in his works, it merits a gentle airing.

The Classes as well as the Masses

His admirers as well as critics aver that he concentrates more on the aristocracy and the eccentricities of the upper echelons of British society. However, to be fair to him, he is an author who is concerned not only about the classes but also about the masses. For instance, while Something Fresh takes a detailed look at life below the stairs, Psmith, Journalist dwells at length on the plight of those who live in the Big Apple’s slums, and the courage shown by Psmith to serve them in some way. Elsewhere, romantic alliances take place across the class divide. Or, consider the case of Bertie Wooster, who, we are told, has gone to a school that teaches the aristocracy to fend for itself in case he faces impecunious circumstances (Ring for Jeeves). In narratives like Aunts Aren’t Gentlemen and Plum Pie, denizens protest government policies. In The Inimitable Jeeves, small groups which despise the wealthy and do not mind being seen running around streets with knives dripping with their blood are brought to our notice. Fiery speeches get made, lampooning the idle rich.

I believe Rupert Psmith is the one character created by Plum who could qualify to be alluded to as a socialist in the classical mould. Note his comment on the sartorial choices of a colleague:

Why, Comrade Bristow sneaks off and buys a sort of woollen sunset. I tell you I was shaken. It is the suddenness of that waistcoat which hits you. It’s discouraging, this sort of thing. I try always to think well of my fellow man. As an energetic Socialist, I do my best to see the good that is in him, but it’s hard. Comrade Bristow’s is the most striking argument against the equality of man I’ve ever come across (Psmith in the City).

There are quite a few other characters as well who could be said to be wearing a badge of socialism on their sleeves.

We run into Syd Price (If I Were You), who is a socialist barber. He is part of a mix-up involving the aristocratic Anthony, 5th Earl of Droitwich, with whom he was accidentally swapped at birth. The plot centres on a complicated inheritance scheme involving the two men. 

We also get introduced to true-blue socialist politicians who argue against the British military system of ranks in The Swoop! and against the House of Lords in ‘Fate.’

Then we have Miss Trimble in Piccadilly Jim, a “Sogelist” in her clenched-teeth speech; Archibald Mulliner, a temporary Socialist in ‘Archibald and the Masses;’ a newspaper cartoonist referred to in The Small Bachelor; and a Socialistic schoolmistress in ‘Feet of Clay.’

Legislation of a socialistic kind gets decried in ‘Came the Dawn,’ Right Ho, Jeeves, and Jeeves and the Feudal Spirit.

Here are the main aspects to consider when examining the theme of social consciousness in his works.

A Gentle and Kindly Rebuke to Inherited Authority

Plum’s most enduring proposition is that the upper classes are not fit to rule. In the Jeeves stories, his superior intellect keeps pulling Bertie Wooster and his pals out of the kind of scrapes they keep getting into. The valet’s cool and quiet competence eventually saves the day. The plots may be exquisitely repetitive, but their social meaning is clear. Knowledge, judgement, and sheer common sense come out with flying colours. The psychology of the individual reigns supreme. Birth and inheritance may have conferred upon Bertie a large allowance, a formidable address book, and memberships in exclusive clubs, but he is often perceived as someone who is mentally negligible. If ever he decides to exert his own cerebellum to solve a problem for a pal of his, he ends up tying himself in knots and eventually needs the support of his valet to extricate himself from the mess he creates for himself and those around him. When solutions are needed, they are designed and executed by a professional whose head bulges at the back. We get to realise that each of the narratives is a gentle and kindly rebuke to inherited authority. Plum drives home his point more as a comedy rather than an ideology. The joke lands because we, the readers, instinctively recognise the underlying strains of justice.

The Blandings series paints the same theme over a broader canvas. Lord Emsworth’s endearing forgetfulness, his obsession with a pumpkin and the Empress of Blandings, and the disruptive behaviour of his relatives form the backdrop against which his suspicious secretaries, moody gardeners, conscientious pig-keepers, unwelcome guests, and impostors of all sizes and shapes keep waltzing in and out. The worth of a person is neither a title nor wealth; it is steadiness of service, the pomp and show with which it gets delivered in a methodical manner, and the gift of getting such things done as locating the master’s glasses or making a newly bought telescope yield satisfactory results. Plum may be merciless when capturing the self-importance of the aimless rich, but never mean-spirited about them as people. His satirical treatment remains humane.

Lord Emsworth might hate visiting London, but respects Gladys and her brother Ern as city-bred insouciant kids reared among the tin cans and cabbage stalks of Drury Lane and Clare Market. They could hurl stones at his Scottish gardener and even stand up to his obdurate sister. When Gladys slips one of her tiny hot hands into his, seeking protection from Angus McAllister advancing at a speed of forty-five miles per hour, he develops a spine of chilled steel. He wishes to be worthy of the lofty standards of employee discipline and servility enforced by his ancestors.

‘This young lady,’ said Lord Emsworth, ‘has my full permission to pick all the flowers she wants, McAllister. If you do not see eye to eye with me in this matter, McAllister, say so and we will discuss what you are going to do about it, McAllister. These gardens, McAllister, belong to me, and if you do not – er – appreciate that fact you will, no doubt, be able to find another employer – ah – more in tune with your views. I value your services highly, McAllister, but I will not be dictated to in my own garden, McAllister. Er – dash it,’ added his lordship, spoiling the whole effect.

One laughs, then one notices the underlying theme touching upon a socialist stream of thought (“Lord Emsworth and the Girl Friend”, Blandings and Elsewhere).

Competence as Moral Capital

Much like Jeeves, there are a host of characters who, whilst brimming with charm, occupy a morally higher ground. They are not only carriers of wisdom, but also more conscientious in the discharge of their duties. These are qualities which their superiors lack. Club stewards, rozzers, head gardeners, secretaries, and nurses reveal their steadfast characters while pushing the plot along. They deliver satisfactory results.

Consider rozzers who invariably refuse nourishment of any kind while on duty. An open display of emotions does not sit well with them. Inwardly, they squirm when told by a Justice of the Peace to lay off someone who violates the law. However, they know when to eat humble pie and quietly follow their orders.

In The Mating Season, Corky loves Esmond but will not marry him until he stands up to his domineering aunts, who disapprove of Corky because she is an actress. When the dog Sam Goldwyn is arrested by Constable Dobbs, Corky, the resourceful owner, charms Gussie Fink-Nottle into extracting him from confinement. Constable Dobbs assumes it was Catsmeat who stole the dog. Since Catsmeat happens to be his fiancée Corky’s brother, Esmond Haddock, a Justice of Peace, decides to assert himself, protect his romantic interests, and make Dobbs drop the case. He points out the slender evidence he has against the alleged accused, while dismissing Dobbs without a stain on his character.

Likewise, in Joy in the Morning, Stilton Cheesewright accuses Bertie of pinching his uniform to be able to participate in a fancy dress ball. Uncle Percy, a Justice of Peace, needs Bertie’s support in standing up to his formidable spouse, Aunt Agatha, to provide an alibi for him to have spent a night away from his living quarters at Steeple Bumpleigh. Uncle Percy refuses to sign the warrant against Bertie. In fact, he goes a step further in ticking off the cop. He laments a despicable spirit creeping into the Force – that of forgetting their sacred obligations and bringing up wild and irresponsible accusations in a selfish desire to secure promotion.

Thus, whereas aristocratic characters are frequently paralysed by pride, a feudal spirit, embarrassment, or romantic affiliations, working professionals act. They take a stand. They take responsibility. On a moral scale, they rank higher than their seniors. In Plumsville, it is their feudal spirit which often saves the day. Their loyalty to their masters scores over the latter’s wealth or inheritance.

Coming back to Blandings Castle, one finds that it takes a bevy of servants to keep things running in an orderly fashion. Below the stairs, we discover a rigid hierarchy, backed by customs and rituals which need to be scrupulously observed. Under the auspices of Mr Beach and Mrs Twemlow, things are always done properly at the Castle, with the right solemnity. There are strict rules of precedence among the servants. A public rebuke from the butler is the worst fate that can befall a defaulting member of this tribe.

When it comes to passing judgement on the state of affairs in society, they have their own mind. For example, when the matter of breach of promise cases comes up, Beach holds the following view:

And in any case, Miss Simpson,” he said solemnly, “with things come to the pass they have come to, and the juries–drawn from the lower classes–in the nasty mood they’re in, it don’t seem hardly necessary in these affairs for there to have been any definite promise of marriage. What with all this socialism rampant, they seem so happy at the idea of being able to do one of us an injury that they give heavy damages without it. A few ardent expressions, and that’s enough for them. You recollect the Havant case, and when young Lord Mount Anville was sued? What it comes to is that anarchy is getting the upper hand, and the lower classes are getting above themselves. It’s all these here cheap newspapers that does it. They tempt the lower classes to get above themselves (Something Fresh).

Plum’s narratives have a clear undercurrent: down the stairs for genuine perspiration and up the stairs for feigned inspiration. This scheme of things debunks the notion that hierarchies are justified by birth.

Comrade Psmith and the Whiff of Reform

In Psmith, Journalist, the monthly journal Cosy Moments undergoes a transformation when the suave and unflappable Rupert Psmith takes over as a voluntary subeditor. Cosy Moments is a journal for the home. It is the sort of paper which the father is expected to take home from his office and read aloud to the kids at bedtime. Its circulation is nothing to write home about. Psmith suggests a different strategy. He outlines his vision for the magazine thus:

Cosy Moments should become red-hot stuff. I could wish its tone to be such that the public will wonder why we do not print it on asbestos. We must chronicle all the live events of the day, murders, fires, and the like in a manner which will make our readers’ spines thrill. Above all, we must be the guardians of the People’s rights. We must be a search-light, showing up the dark spot in the souls of those who would endeavour in any way to do the PEOPLE in the eye. We must detect the wrong-doer, and deliver him such a series of resentful buffs that he will abandon his little games and become a model citizen.

Eventually, Psmith decides to help impecunious dwellers of poorly maintained tenements. He ends up dealing with New York’s slum landlords and crooked bosses. The tone of the narrative is airy, but the targets are not. Psmith uses Cosy Moments, the magazine he runs, to expose exploitation, cheer on reform, and defend the powerless. The satire in this narrative is not merely of the weak points in his adversaries, which he exploits with aplomb; it is of systemic injustice. Plum does not allow the narrative to curdle into earnestness, yet he reveals an unmistakable sympathy for the urban poor and a hatred of the sharp practice of those who profit from misery.

Likewise, Psmith in the City gives us a ringside view of the soul-tormenting processes of routine banking, highlighting the underlying spiritual drudgery. Rigid procedures rule, so does hierarchy. One experiences soul-deadening routine, petty tyrannies, the suffocation of youthful promise by a gigantic machine that puts a premium on conformity over talent. Tea breaks and lunch breaks are the only occasions which break the monotony. In any case, the atmosphere chimes with a wider early twentieth-century suspicion of bureaucratised capitalism. Plum can be imagined to be more amused than angry, but he is not insensitive.

Flirtations with the Left

A highly diluted version of what political purists might mistakenly allude to as socialism not only appears occasionally but is also an integral part of Plum’s cultural landscape. It is not an alien menace which deserves to be despised and discarded outright. Plum treats it as a place where excitable but good-hearted people congregate, make speeches, even if under the transient spell cast upon them by the party of the other part. He does flirt with the Left, though his trademark subtle humour arises from a kind of recognition: the Left is not monstrous, merely dramatic, and susceptible to the same follies as everyone else.

There are also moments when Plum plays directly with socialist imagery.

Bertie Wooster always seems to stumble into chaos, and protests are no exception. One day, he gets stuck in a London traffic snarl caused by an angry crowd, only to spot his former fiancée, Vanessa Cook, leading the march (Aunts Aren’t Gentlemen).

His friend Bingo Little is not much different — he once grew a beard and joined a radical group just to impress a fiery revolutionary, even going as far as to insult Bertie as an idler, a non-producer, a prowler, a trifler, and a bloodsucker. Bingo even goes on to call out his own uncle Lord Bittlesham in a speech:

And the fat one!” proceeded the chappie. “Don’t miss him. Do you know who that is? That’s Lord Bittlesham! One of the worst. What has he ever done except eat four square meals a day? His god is his belly, and he sacrifices burnt-offerings to it till his eyes bubble. If you opened that man now you would find enough lunch to support ten working-class families for a week,” he claims (‘Comrade Bingo’, The Inimitable Jeeves).

Later, while working as an editor of Wee Tots, Bingo gets dragged into another protest by a red-haired girl named Mabel, who sits down in Trafalgar Square to make headlines for her anti-bomb campaign. Bingo reluctantly joins her, gets arrested, lands in the papers, and ends up in trouble with his wife — though, as always, things somehow work out in the end (‘Bingo Bans the Bomb’, Plum Pie).

Of Hollywood, Movie and Publishing Moguls

Plum’s forays into Hollywood and publishing are perhaps among his sharpest class critiques. His narratives dispel the mystique of aristocracy associated with them and often bring into focus the raw power of capital. Megalomaniac studio bosses, slick agents, and moguls obsessed with formulas for profit become his new earls and aunts.

When a fluffy-minded Lord Emsworth pockets a fork at the Senior Conservative Club, Adams happens to check him. Aunt Dahlia may threaten to ban Bertie from her dining table, which offers lavish spreads by Anatole, if he does not do her bidding.

Likewise, an aspiring wannabe heroine Vera Prebble proves to have better negotiating skills when she outwits three studio chiefs and secures her future as a movie star. Their weakness? Well, they desperately need liquor during prohibition days for a party they are hosting at one of their places. Lord Tilbury keeps missing his former star editor, Percy Pilbeam, whose seedy society gossip had ensured soaring business for Society Spice, one of the journals published by the Mammoth Publishing Company (‘The Rise of Minna Nordstrom’, Blandings Castle and Elsewhere; Frozen Assets).

To his credit, he honours craft and talent above everything else – the proficient writer, the adaptable actor, the competent fixer. Again, his target is not wealth per se, but the worship of money as the sole metric of value. When a character is reduced to a “nodder”, whose primary role is to agree with the boss, Plum is presenting to us an organisational pathology that corrodes judgement and humiliates labour (‘The Nodder’, Blandings Castle and Elsewhere).

In no way does his approach differ much from the one he adopts in Psmith in the City (Chapter 21), while introducing us to the concept of a “mistake-clerk” whose duty it is to get squarely blamed when a fuming customer trots in to register a complaint. He is hauled into the presence of the foaming customer, cursed, and sacked. The bank gets a satisfied customer. The mistake-clerk, if the showdown has indeed been traumatic, promptly applies for a jump in his salary.

One might as well consider this to be a notably democratic instinct. Plum sides with people who take pride in their work and who want to be treated as grown-ups. He lampoons gigantic corporate machines, which often treat their most crucial asset – the people – as mere nuts and bolts. His works highlight an ethical respect for the dignity of labour.

Money, Inheritance, and the Comedy of Redistribution

It is amazing to see how often Plum’s plots are driven by inheritances, allowances, trust funds, and the conditions attached to them. In Plumsville, money has high viscosity. It moves, albeit hesitantly. It is socially consequential. It shapes marriages, motivates impostures, and invites moral tests. Fortunes are threatened, allowances are cut, dowries are reconsidered; pearls, pigs, and even French cooks who happen to be “God’s gift to our gastric juices” can function as mobile capital that could reshape relationships. The whole scheme is designed to behave like a comic model of redistribution, orchestrated by Jeeves-like planners who understand how to reallocate resources so that the largest number of people can chug along in their lives with ease.

It is tempting to over-emphasise this. Plum’s interest in money is not economic but only theatrical. His narratives invariably tie money to emotional well-being and social status, thereby demystifying it. Even death becomes a cause for celebration, often conferring wealth and social status upon the inheritors. Money is not portrayed as a demon. It is merely presented as a tool that can be used to produce human flourishing or human misery, depending on the wisdom of those who control it. Thus, he chooses to write about wealth in a deeply mature way. It is sympathetic to a social democratic ethic that treats the economy as a servant of life rather than its master. Perhaps Plum indirectly nudges us to live our lives while remaining somewhat detached from wealth, worldly possessions, titles, fame, and all other trappings of power and pelf – things which are essentially transient in nature.

Of Alliances across the Social Divide  

When it comes to Cupid’s machinations, age, caste, creed, profession, and social status do not really matter. Even time ceases to matter. Love may remain dormant for a long time but can get revived in a moment – much like Psyche getting revived by Cupid’s kiss!

Uncle George’s plans to saunter down the aisle with a girl from the lower middle classes face a serious glitch – that of a stout disapproval from Aunt Agatha. After all, family honour is at stake. She promptly gives a blank cheque to Bertie, who is expected to rally around and pay off the girl to secure a ‘release’ for Uncle George.

The family remembers that years ago, long before this uncle came into the title, he had had a dash at a romantic alliance. The woman in question at that time had been a barmaid at the Criterion. Her name was Maudie. To her went the credit of addressing Uncle George as Piggy. He loved her dearly, but the family would brook no such nonsense. Eventually, she was paid off and the family honour protected.

It transpires that Maudie happens to be the aunt of the girl who appears to have cast a spell over Piggy in the present situation. When Piggy and Maudie come face-to-face after many years, the chemistry between them is found to be intact. Admittedly, time has extracted its toll. Concerns about the lining of the stomach end up acting as a catalyst to bring the two souls together (‘Indian Summer of an Uncle’, Very Good, Jeeves!).

A similar theme unfolds in the matter of Joe Danby and Bertie’s Aunt Julia Mannering-Phipps (‘Extricating Young Gussie’, The Man with Two Left Feet).

Bingo Little depends on his uncle, Mr Mortimer Little, for an allowance, and fears Mr Little will not approve of Bingo marrying a waitress. By way of a solution, Jeeves suggests books by the romance novelist Rosie M. Banks, which portray inter-class marriage as not only possible but noble. Bertie tells Mr Little that Bingo wants to marry a waitress, and Mr Little, moved by the books, approves. When Bertie asks him to raise Bingo’s allowance, however, Mr Little refuses, saying it would not be fair to the woman he soon intends to marry, his cook, Miss Watson (‘No Wedding Bells for Bingo’, The Inimitable Jeeves).

George Bevan’s friend and colleague Billie Dore, a chorus girl, visits Belpher Castle and bonds with Lord Marshmoreton over their shared love of roses. Eventually, Lord Marshmoreton and Billie get married, whereas his daughter, Lady Patricia Maud Marsh, agrees to walk down the aisle with George Bevan (A Damsel in Distress).

In Frozen Assets, Gwendoline Gibbs is secretary to Gerald ‘Jerry’ Shoesmith’s formidable employer, Lord Tilbury, who owns and runs the Mammoth Publishing Company. She saves his employer from many an embarrassing situation, and the two get engaged.

Through all these narratives, Plum goes on to assert the precedence of the emotion of love over such social considerations as one’s socio-economic status in life and the class to which one belongs. Enter Cupid, and class differences simply melt away. A long-forgotten relationship might get revived, with the lining of the stomach playing the role of a catalyst. An alliance could also be formed based on the fulfilment of a basic need. In any case, there is a limit to which a family can attempt to maintain the purity of its so-called blue blood and protect its genealogy. Here again, Plum highlights the importance of embracing the concept of a society built on egalitarian values and norms.

The Village and Its Ethical Ecosystem

Much of Plum’s comedy unfolds in rural or semi-rural settings where custom and negotiation score over sheer coercion. Village fêtes, church halls, conduct of local constables, and family retainers create an ecosystem of mutual respect and recognition. Debts of honour matter. Kindnesses are remembered with gratitude. A spirit of quid pro quo prevails. The law, when it appears, is comically lenient. The wheels of justice do move, though not always along predictable lines.

For instance, in The Girl in Blue, when Chippendale, a butler, gets in trouble with a cop for using his bicycle to teach a girl to ride, his employer refuses to help. Feeling stuck, Chippendale sulks — until Barney Clayborne, a lady he knows, steps in, and pushes the cop into a brook where he usually cools his feet at the end of a day. The cop decides to drop the complaint.

Magistrates, such as the one at the Vinton Street police court (Jeeves and the Feudal Spirit), often portray the less lovable qualities of a senior officer of the Spanish Inquisition. However, considering Bertie’s youth, he shows leniency. Instead of a long stretch in the chokey, he merely slaps a fine of ten pounds for having assaulted an officer of the law and obstructing him in his duties. Justice feels more like restoration than retribution. Problems are solved by dialogue, apology, and by clever offers of mundane incentives, which make life smoother.

Human values prevail. So does the milk of human kindness. A treatment of this kind proves to be a soothing balm for our wounded souls, endearing Plum to all those who come across his narratives.

Characters in Plumsville frequently rely on each other for support and assistance, regardless of their social standing. This theme can be seen as a nod to the idea of collective effort and mutual aid, which are central to the concept of a society which has a conscience that is alive and kicking.

Here again, Plum does not offer a manifesto. Rather, the basic premise is that people have an innate goodness in them, are willing to improve themselves, and that communities can be steered better by humour, patience, and good sense. Plum’s tendency to showcase social life as a web of relationships, not an arena of domination, is deeply compatible with the communitarian strand of the British way of life. It puts a premium on collaboration over competition, preferring reconciliation to victory.

A Stark Difference in Upbringing

Plum says that one of the compensations life offers to those whom it has handled roughly is that they can take a jaundiced view of the petty troubles of the sheltered. He posits that just like beauty, trouble is in the eyes of the beholder. Aline Peters, the daughter of an American millionaire, may not be able to endure with fortitude the loss of even a brooch, whereas Joan Valentine, who is forever struggling to keep the wolf away from her door, must cope with situations which often mean the difference between having just enough to eat or starving. For the reward of a thousand pounds, Joan finds it worth her while to accompany Aline to Blandings Castle as a lady’s maid.

This is Plum’s subtle way of heightening our level of awareness about the contrast between the haves and the have-nots of society. We realise the stark difference between the upbringings of Peters and Valentine. It is not difficult to fathom why their attitudes towards life are distinct (Something Fresh).

A Libertarian Temperament

There is one major caveat. Plum despised sectarianism of any kind. In Roderick Spode, he presents to us the immortal profile of a would-be dictator in black shorts. However, what he presents to us is not an argument for any kind of socialism – whether of a stiff-upper-lip kind or a super-soft version of it. Instead, it is a cautionary message against handing power over to people with swollen heads and shrunken hearts. Instinctively, he distrusts those who consider human beings as personal chattel and follow the use-and-throw practice popularised by the corporate world. If one takes socialism to mean a politics of doctrinal certainty, Plum offers nothing of the kind. His temperament is essentially libertarian. He wishes people to be left alone to grope their way towards their personal vision of happiness. If one rules over them, one does it by being compassionate and by introducing measures and policies which enable them to live more contented lives.

It is easy to see that his fiction aligns more naturally with an egalitarian ecosystem than with a hierarchical one. He lampoons the eccentricities and vulnerabilities of the privileged but celebrates the intelligence and perseverance of workers. He proposes that real satisfaction can be derived in the doing, not the owning.  His narratives paint a world in which social peace is built by courtesy, patience, and practical knowledge, not by authoritative decrees. These are the building blocks of a humane and even-handed society.

His brand of socialism is not so in a doctrinal sense. However, the depiction of his characters and the way they handle challenges coming their way rhymes well with the core ideology.

The Innate Goodness of Homo sapiens

Plum refuses to sneer. Nor is he a champion of the underdogs. Adams, the head steward at the Senior Conservative Club, is quick to identify Lord Emsworth when he comes in for a spot of lunch. Plum paints a positive picture of the man when he says that:

It was Adams’ mission in life to flit to and fro, hauling would-be lunchers to their destinations, as a St. Bernard dog hauls travellers out of Alpine snowdrifts.

Having finished his lunch, Lord Emsworth leaves Adam in a euphoric state of mind. After all, on that day, he had found the Lord in full form when it came to his absent-mindedness. He is imagining the newfound jokes he can narrate to his wife and to the guests that evening while entertaining them at his lair (Something Fresh).

Even his roguish characters are handled with a delicacy that suggests an underlying belief that they have the potential to do better tomorrow. He does not compartmentalise people into categories. He captures detail, cultivates sympathy, and prizes forgiveness. In the end, his comedy’s most persistent message is that people – all sorts of people – can be nudged gently towards right action.

Plum wants us to develop the capacity to laugh at our errors and to imagine our way back into a community of like-minded people.

What Plum is Not

It would be improper and unkind to label Plum as a writer in the same league as, say, George Bernard Shaw or George Orwell. The political economy, the state, or the machinery of welfare do not attract his attention. He is comfortable writing about small groups where affection and ingenuity can solve problems without recourse to law or revolution. Nowhere does he present labour as collective action. Instead, he puts a premium on the agency of gifted individuals. The concluding scenarios in his narratives typically restore the social order, albeit with some improvements. If there is redistribution, it is along ethical lines before it is material: people learn a lesson, they apologise, and they decide to reform themselves.

He is, however, allergic to arrogance and pretension, sensitive to exploitation, and appreciates the dignity of competence wherever it appears. The milk of human kindness courses through the veins of most of his characters. It is surely not socialism in a doctrinal sense, but it resonates well with the core ideology.

Why the Question Matters

Many a time I get asked as to why one should bother about the presence of social consciousness in Plum’s works. I believe that humour is one of culture’s stealthiest instructors. When combined with a dash of wit and wisdom, it softens the rigidity inherent in hierarchies. It also goes on to celebrate the triumph of skill over status. Even before one may argue, it helps readers instinctively realise that a just society is one in which intelligence, patience, and a tendency to help others prevail over swagger and birthright. Here is something profound Plum says about happiness:

As we grow older and realise more clearly the limitations of human happiness, we come to see that the only real and abiding pleasure in life is to give pleasure to other people.

Like many other truths of life embedded in his narratives, Plum imparts similar lessons effectively. A reader who has learned to appreciate the quiet brilliance of a valet has already taken one step away from worshipping one’s inheritance.

Results for the Greater Good

Such lessons could find a final resonance here for leaders of any persuasion. Plum repeatedly demonstrates that leadership is service delivered to obtain results which are meant not for individual gain but for the greater good. Of course, this involves deep preparation, genuine care for human foibles, and a bias for solutions that allow everyone to save face. If one is looking for a parable of humane, non-authoritarian authority, Jeeves comes through as a prime example. He listens. He observes. His cunning knows no bounds. Using intelligence, tact, and resource, he designs paths through challenging circumstances that leave communities in a happy state of mind. To put it simply, he delivers satisfaction. His character represents a vision that fits well into the gentler aspirations of an ethical society and the broader ideals of a conscious, empathetic, and collaborative civic life.

The undercurrent of social conscience which runs across the oeuvre of Plum is a facet of his works that deserves to be explored and popularised further, to sensitise people to the benefits which could accrue to everyone. In his inimitable style, he gently raises our level of social consciousness. He does so by satirising privilege, showcasing competence as moral capital, demonstrating how a journal could be used as a means to bring about social reform, occasionally flirting with the left, giving us a peek into the world of movie and publishing moguls, presenting to us a comedy of redistribution of wealth, forging alliances between the classes and the masses, delineating the rural ethical ecosystem, and highlighting the stark differences in our attitude towards life based on our upbringing. Such are the hues that comprise the pale parabola of social conscience dished out by him.

Towards a Softer Egalitarianism

One may well ask if Plum has a socialist streak. Not in the sense that would satisfy either a politician or a political scientist. However, when it comes to gut instincts, his comic universe is indeed egalitarian. He dissolves the mystical aura of privilege, redistributes honour to those who earn it, and imagines communities patched together by kindness and craft rather than command. The politics is sotto voce, but the music is audible. If one listens carefully, amid the musical laughter, latent are many a whisper: people matter more than positions, competence outranks pedigree, and the best societies are those in which everyone, whatever their station, is allowed to be intelligently, decently useful.

Call it a social consciousness if you like; call it, perhaps more accurately, either a civilised sense of fairness or a conscious way to live our lives. Either way, the pale parabola is there, peeping through his narratives, much like diffused sunlight descending upon Blandings Castle, gently lighting up its ivied walls, its rolling parks and gardens, its moss-covered Yew Alley, lake, outhouses, its inhabitants, and, of course, the Empress’ den.

Reference

If I Were You — Annotated’, Madame Eulalie: The Annotated P. G. Wodehouse, available at: https://madameulalie.org/annots/pgwbooks/pgwiiwy1.html#socialist

Notes

  1. Inputs from Tony Ring and Neil Midkiff are gratefully acknowledged.
  2. Likewise, support received from Dominique Conterno, Co-founder of Conscious Enterprises Network (https://www.consciousenterprises.net)

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I. The Specimen at Breakfast

It is a truth universally whispered, if not acknowledged, that a man excessively fond of his mother is a developmental hiccup waiting to happen. He may be able to earn a salary, navigate traffic, even discuss the stock market — but the moment he mentions calling his mother, he is mentally filed away under Incomplete Specimen of Homo sapiens. This is especially so if the party of the other part happens to be either his spouse, or a live-in partner, or even a steady girlfriend.

Observe one in his natural habitat: spooning sugar into his morning tea with the precision of a laboratory technician, eyes flicking toward his phone — not for stock alerts or fantasy league scores, but to text “Good morning, Ma.” Evolution, one suspects, took a wrong turn somewhere between the Y chromosome and the apron string.

Society, ever alert to genetic inefficiency, has decided that this man must be mocked into extinction. He represents emotional dependency in an age that prizes self-sufficiency — the last candle in a world that prefers LED.

II. The Crime of Devotion

The modern “Mumma’s Boy” is a walking paradox: sentimental in public, decisive in none of the approved ways. He is not loud enough to be “alpha,” nor cool enough to be “detached.” He apologizes too quickly, remembers anniversaries unprompted, and believes emotions are meant to be acted upon, not merely analysed in therapy. In short, he is guilty of unedited humanity.

The crime, of course, is not affection itself — it is the refusal to outgrow it. Civilization applauds the man who rises above his upbringing, not the one who keeps it alive. The market rewards efficiency, not continuity. Our man, poor fellow, confuses tenderness with duty. He texts his mother daily because he has once lived through the silence that followed a missed call. He obeys her warnings about rain because he still remembers pneumonia from childhood. His obedience, mocked as immaturity, is often just trauma in polite clothes.

III. Society’s Favourite Punchbags

It is not that women despise such fussed-over persons — they simply find him inconvenient. For, how do you compete with someone’s story of origin? The Mumma’s Boy threatens the fragile ecosystem of modern romance: he already belongs to a woman who expects nothing, manipulates rarely, and forgives instinctively. It is not rivalry so much as redundancy.

Men, meanwhile, offer no solidarity. They, too, laugh — loudly — at the one who has not mastered emotional detachment. It is the laughter of the insecure, the sound of men terrified that affection might be contagious. Among themselves, they repeat that chilling corporate proverb of our age: Never mix feelings with efficiency.

And so, the mockery becomes ritual — a collective reassurance that we have evolved past dependence. What we really mean is: We have forgotten how to love without negotiation.

Sometimes it feels like that great trial on screen — twelve angry voices debating one man’s tenderness. The accused sits quietly, guilty of calling his mother, of speaking softly, while the jurors of modern life argue his fate. They call him dependent, unfinished, obsolete. And then Juror Eight raises his head, the lone dissenting conscience, asking what no one wants to: what if gentleness is not weakness but evidence of endurance? The others look away, impatient for a verdict. Empathy, as always, wins no medals — only the comfort of being right too early.

IV. The Concept of Extended Motherhood

The role of the mother does not always remain confined to one’s genetic parent. Motherliness is a sentiment which many other parties could end up showering upon the hapless male in question. It could extend its scope to include obdurate aunts, assorted females, and even valets and butlers who fuss over the object of their affections or masters in a way that could turn their biological mothers green with envy.

Consider Aunt Agatha who is forever keen to see Bertie Wooster getting married and keeping the Wooster dynasty alive and kicking. We also find Emerald Stoker who is one of those soothing, sympathetic girls you can take your troubles to, confident of having your hand held and your head patted. There is a sort of motherliness about her which you find restful. Not to forget the likes of Florence Craye and Vanessa Cook, who wish to raise the level of Bertie’s intellect. Elsewhere, at Deverill Hall, we get introduced to Esmond Haddock, who lives with his five overcritical aunts. They disapprove of his relationship with Corky Potter-Pirbright, because she is an actor.

Social status is no barrier to such strains of motherhood. Lord Marshmoreton must muster all his courage to stand up to his sister, Lady Caroline Byng, and declare a matrimonial alliance with his newly appointed secretary. In Blandings, Lord Emsworth finds it challenging to ignore the instructions of Lady Constance Keeble.

V. The Wodehouse Paradox

If literature had a patron saint for this tribe, it would surely be Bertie Wooster — the eternally well-meaning man who requires Jeeves not to outthink him but to save him from his own kindness. The Wodehouse universe never punishes the sentimental fool; it merely chuckles at him. And yet, who among us would rather live in Jeeves’s world — all logic, all restraint — than Bertie’s, where affection and absurdity coexist like bread and butter?

Jeeves’ is another shining example in the genre of extended motherhood. Just like one’s mother would decide what to wear on a certain occasion, his sartorial choices often conflict with those of his master. Whether it is about a white mess jacket with brass buttons or a pair of socks, the valet’s wish eventually prevails.

Our modern world has no use for Woosters. We have replaced them with algorithmic men — rational, optimized, and barely human. We speak of “emotional intelligence” but what we really mean is emotional management. In a quiet act of rebellion, the Mumma’s Boy continues to feel un-strategically. He loves inconveniently. His sentimentality, far from being regressive, is the only authentic protest left.

Somewhere in his subconscious, he still believes love should precede purpose — a belief that makes him unemployable in the economy of the heart.

VI. A Matter of Chromosomes and Consequences

If one were to approach this anthropologically, one might say the X and Y chromosomes never quite recovered from the moral confusion of modernity. Men were trained to conquer, but not to comfort; to provide, but not to preserve. Our subject — this peculiar holdover from an earlier blueprint — runs on an emotional operating system last updated when people still said ‘touch base’ unironically. Once, during an office migration, he was the only one who refused to upgrade to the new HR portal because his old login still worked—and he trusted that more than promises of “a better interface.” That, in essence, is his problem and his virtue: he sticks to what once kept him safe, even when everyone else has moved to cloud-based feelings. He still believes that obedience to his parent can be a form of strength — a legacy code he sees no reason to rewrite.

He is loyal to the first woman who ever loved him unconditionally, and that loyalty leaks inconveniently into other relationships. But instead of being admired for gratitude, he is censured, condemned, criticised, denounced, lambasted, lampooned, and pilloried for having a regressive outlook.  A culture that venerates mothers in myth, after all, cannot quite stand sons who take the mythology literally. We worship the Mother Goddess with cymbals and incense, but flinch when a man lives by her word. The hymns say, “Matru Devo Bhava,” yet a son who truly believes it — who lets his mother’s advice outweigh his wife’s or boss’s — is dismissed as weak, regressive, or unmanly. In our stories, divine mothers bless their children’s wars and ambitions; in real life, they’re expected to stay politely out of them. The contradiction is cultural theatre — we deify motherhood, but only in the abstract. The moment reverence becomes obedience, the devotee metamorphoses into a punchbag. You see it everywhere — we stage plays about mothers’ sacrifices, post emotional tributes on Mother’s Day, and light lamps to divine matriarchs, yet flinch at the real-world consequences of such devotion. A son who quotes his mother is infantilized; one who disobeys her is applauded for “growing up.” It’s as if society prefers motherhood embalmed in marble, not breathing at the breakfast table. The worship is safe precisely because it’s distant. Up close, it demands humility — a virtue now branded as weakness.

And if that sounds too tragic, literature has always offered more consoling alternatives.

Even Bram Stoker, that cartographer of nightmares, gave the world a family of obedient sons. The Children of the Night in Dracula rise only when summoned, hunt only what their master decrees, and retreat at a single gesture. Strip away the gothic trappings, and they are curiously domestic creatures — well-mannered predators who would never dream of disobeying their guardian. Theirs is not rebellion but perfect filial discipline: a household of nocturnal Mumma’s Boys, loyal to a fault, beautifully house-trained in terror. The feudal spirit prevails.

And then, on a very different plane, comes Arthur Conan Doyle’s The Adventure of the Three Garridebs. When Dr Watson takes a bullet meant for another, Sherlock Holmes — that priest of logic, that marble statue of reason — forgets deduction altogether.

“You’re not hurt, Watson? For God’s sake, say that you are not hurt!”, he cries, tearing open the wound like an anxious mother examining a scraped knee. For one mortifying instant, the cold machine of intellect becomes the warm machinery of care. The great detective, so often accused of heartlessness, turns out to have been hiding a maternal core under his waistcoat. Even Doyle, perhaps without meaning to, admits that the purest love left to civilisation may no longer be romantic or heroic, but quietly maternal in spirit.

VII. The Inconvenient Truth

Here is the inconvenient truth: the Mumma’s Boy is not a moral failure. He is, in fact, society’s unwanted conscience. His instincts are outdated only because ours have calcified. While we train ourselves to love efficiently — in 300-character texts, in time slots between meetings — he still believes affection does not need an agenda. He may never lead revolutions or scale startups, but he will never ghost you either.

His so-called immaturity is often merely a refusal to evolve into emotional automation. After all, unlike in the digital logic-driven world that he inhabits, emotions are challenging to predict based on an algorithm or a mathematical equation. Mock him all you want, but he carries the faint, embarrassing reminder that tenderness used to be fashionable. Those who like him love him enough to let him enjoy the extra space for himself – the segment of his heart which has been lovingly occupied by someone from his childhood days.

So, to borrow from Rocky Todd, let him be!

“Be!
Be!
      The past is dead.
      To-morrow is not born.
  Be to-day!
To-day!
      Be with every nerve,
      With every muscle,
      With every drop of your red blood!
Be!”

VIII. The Last Gentleman

And so, the poor “Mumma’s Boy” trudges on — neither rebel nor saint, just an outdated model of emotional software running in a world obsessed with constant updates. He will continue to be the butt of jokes at brunches, kitty parties, and on social media panels about “modern masculinity.” But here is the twist: when the Wi-Fi of human connection inevitably goes down, it is usually this man — with his unglamorous emotional wiring — who still knows how to reconnect without instruction.

He will still call home, still remember birthdays, still believe that love does not need a disclaimer. Society may keep rewarding the loud and detached, but somewhere, between a performance review and a reminder to buy detergent, he’s the one holding civilisation together with nothing more than a well-intentioned affection and a decent phone plan.

Note:

  1. Inputs from Prodosh Bhattacharya are gratefully acknowledged.
  2. Illustrations courtesy the World Wide Web.

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This is an abridged version of the talk that Peter Nieuwenhuizen, president of the Dutch P. G. Wodehouse Society, gave on 15 March 2024 at Wodehouse at the UK Conference ‘Wodehouse in the Springtime’ in Bath, in which he explained some of the links between the two authors and revealed the truth about an ‘unknown’ plaque.

The author Ian Lancaster Fleming (1908–64) wrote 14 novels about the British MI6 secret agent James Bond, 007. Fleming’s wartime service (he helped plan several naval operations) and his postwar career as a journalist for the Sunday Times provided much of the background for his Bond stories. Fleming, a keen birdwatcher, especially during his sojourns at his holiday home in Jamaica, took the name of his spy hero from that of the ornithologist James Bond, whose book Birds of the West Indies was an indispensable guide for the budding thriller writer. As for the character of 007, the model was said to be master spy Sidney George Reilly (1873–1925).

P. G. Wodehouse also used a familiar name, of course, for one of his most famous fictional creations: the name of Bertie Wooster’s inimitable valet was inspired by professional cricketer Percy Jeeves. In 2016, 100 years after he was killed at the Battle of the Somme, a commemorative blue plaque donated by The Wodehouse Society was installed in Manuel Street, Goole, Yorkshire, where Percy Jeeves lived before he joined Warwickshire County Cricket Club.

Fleming lived in London in the 1930s and was very familiar with the streets and squares of Mayfair that we know from the Wodehouse novels. He visited several of the gentlemen’s clubs, where he might have met Wodehouse, although there is no record of it. Fleming’s home at Belgravia’s 22B Ebury Street was, coincidentally, once the address of Oswald Mosley, leader of the British Union of Fascists, on whom Wodehouse modelled Roderick Spode. There is a blue plaque in Ebury Street commemorating Fleming’s residential connections.

When Fleming sold the film rights to his immensely popular Bond novels in 1961 to EON Productions, he hoped that the lead role might be given to David Niven, but it was given to the “overgrown stuntman” (Fleming’s words!) Sean Connery. However, one of the two Bond films not produced by EON, the 1967 Casino Royale, did cast Niven as 007 – which leads to another Wodehouse link. Niven had previously appeared as Bertie Wooster in the film Thank You, Jeeves! (1936), and as Frederick Altamont Cornwallis Twistleton, fifth Earl of Ickenham, in Uncle Fred Flits By (1955), an episode of the American network television series Four Star Playhouse. So, the Spy and the Gentleman united in one person.

Fleming knew his Wodehouse canon and included a few references to him in his Bond stories. In From Russia with Love (1957), Fleming describes the muscular agent Donovan Grant, a German-Irish psychopath who had defected to Russia and had become the head executioner for SMERSH. Grant, having learned Russian, maintains his knowledge of the English language by reading Wodehouse – in the first chapter, he is reading “The Little Nugget – an old P. G. Wodehouse”. In chapter 13 of The Man with the Golden Gun (1965), Bond is faced with the villain Scaramanga and says to himself “that he must increase the other man’s unawareness, his casual certitude, his lack of caution. He must be the P. G. Wodehouse Englishman, the limey of the cartoons. He must play easy to take.”

Both Fleming and Wodehouse had stories published in Playboy magazine. One issue, April 1965, contained both the first chapter of The Man with the Golden Gun and PGW’s short story ‘Stylish Stouts’, which would be incorporated in the anthology Plum Pie a year later.

Let us turn now to Le Touquet, the French seaside town within easy reach of Paris and close to the south coast of England. In the 1930s, Le Touquet became accessible by air when the local airport was built, and this led to a rise in the popularity of the resort as a holiday location for the well-to-do amongst English society. Fleming, a member of this ‘smart set’, frequented Le Touquet both before and after the war, and in 1952 started writing his first Bond novel, Casino Royale. The eponymous gambling house is based on the Casino de la Fôret in Le Touquet, and the town is mentioned several times in the book. Fleming was based at the Mirrlees family villa, close to the golf course. More on this a little later!

By the time Fleming became a regular visitor to Le Touquet, Wodehouse and his wife, Ethel, had made their home there, having spent many years enjoying a somewhat nomadic life in France, to escape his conflict with the British and American tax authorities. They had spent some time on the Riviera, where their neighbours included H. G. Wells and E. Phillips Oppenheim. They had also tried living in Paris, but Wodehouse had quickly realised that the quieter atmosphere of the coastal resort suited his working life better. Furthermore, there were two good golf courses, plenty of tennis for Leonora on her visits from England, and a local casino that Ethel enjoyed patronising.

Wodehouse had mentioned Le Touquet long before he moved there. In Carry On, Jeeves (1925), the story ‘Clustering Round Young Bingo’ included a sartorial discussion between Bertie and Jeeves, in which the former argued his case thus: “It may interest you to learn that when I was at Le Touquet the Prince of Wales buzzed into the Casino one night with soft silk shirt complete.”

In November 1934, the Wodehouses rented Low Wood, an Anglo-Norman style villa next to the golf course at Le Touquet. The house, and particularly the garden, suited them so well that six months later they bought the property. Here, PGW’s creativity flourished. Having struggled with a lack of plots, he now invented a new character for his stories, Uncle Fred, who made his debut in ‘Uncle Fred Flits By’ (1935). In 1936, Wodehouse wrote Laughing Gas, which was serialised in Pearson’s magazine. The following year he started on a new novel, The Silver Cow, which later transformed into the masterpiece The Code of the Woosters. And Wodehouse then produced Uncle Fred in the Springtime (1939), in which Le Touquet played a role.

After their enforced wartime absence from Low Wood, the Wodehouses returned to inspect the house and found it had been looted and was now in a ruinous state. Renovation was deemed too expensive, and so in 1948 they sold the remains of the villa and emigrated to the USA.

The present owner of Low Wood, Philippe Cotrel, former mayor of Le Touquet, bought the property in 1995, to save it from demolition. The roof and all the windows were renewed or replaced, and an extra wing was added to the house.

The Mirrlees family villa (mentioned earlier) was built in 1936 as a summer residence for Major-General William (‘Reay’) Mirrlees and his second wife, Frances Lalanne, after whom the house was named Villa Les Lambins-Lalanne. Her son from her first marriage took his stepfather’s name and was known as Robin Mirrlees (1925–2012). He led a flamboyant life, during which he became a friend of Fleming and invited him to work in the family villa.

Robin Mirrlees was also a source of information for Norman Murphy, who refers in his A Wodehouse Handbook Vol. 1 (2006) to a Wodehouse plaque in Le Touquet.

Murphy: I am indebted to Robin Mirrlees for the information that, on the back wall of his Villa Lambins-Lalanne, Les Lambins, Avenue de Trepied, Le Touquet, is a black marble plaque to P.G. Wodehouse. The house which, Mr Mirrlees told me, is the only one in Le Touquet still in English hands since before the war, stands next door to the Wodehouse’s villa, and the plaque was erected to commemorate his stay there.

I believe that Murphy never actually saw this plaque himself, and my research suggests that there has been no picture of it published anywhere – until now, that is!

In 2023, I decided to investigate, and after much laborious research I discovered the Mirlees villa to be at a completely different address from the one Murphy referenced: not Avenue de Trepied, but 520 Avenue Allen Stoneham (the same road that gives access to the back garden of Low Wood – now called Low Wood Manor – whose actual address is 1965 Avenue du Golf). I wrote a letter to the owner of the villa, asking for permission to visit. No answer. After a few months my letter came back to The Netherlands, unopened.

On 25th of August 2023, I went to Le Touquet and found Villa Lambins-Lalanne at the newly discovered location. The house looked dilapidated, and there was a sign ‘Attention au chien’ – almost the setting of the Wodehouse story ‘The Level Business Head’, I thought. There was no letterbox at the front of the house, and I presumed any mail was simply stuck in the wooden fence and left there open to all weather conditions or simply not delivered but returned to sender, as mine had been. The unkempt garden contained some rusting metal chairs. The house was clearly empty and appeared to have been uninhabited for many years.

Nevertheless, there it was in the shining sun, I thought – the villa where Ian Fleming started writing his first James Bond novel in 1952!

The stairs to the front entrance of the villa were ankle-deep in leaves and pine needles as, with some trepidation, I approached the door. To my delight, I espied a copper plaque, mounted on a wooden background, that read:

Cette maison fut batie en 1936 par le Général Reay Mirrlees et Madame de La Lanne-Mirrlees pour le plaisir de leurs Amis. Ils y ont reçus des Personnages distingués parmi lesquels les Ecrivains célébres P.G. Wodehouse et Ian Fleming.

(This house was built in 1936 by General Reay Mirrlees and Madame de La Lanne-Mirrlees for the pleasure of their friends. They received distinguished people including the famous writers P.G. Wodehouse and Ian Fleming.)

Wodehouse and Fleming both mentioned on this plaque! There it was – the riddle solved! But was it? Robin Mirrlees mentioned a “black marble plaque” in his report to Norman Murphy. So, I continued my quest.

I entered the wilderness of the backyard, where I was able to take a look at the terrace and the rear of the villa. Rusting sunbeds made me imagine famous authors lounging in the sun, but the whole area still exuded a sad desolation. And then I noticed it – a black marble plaque with the same text as on the copper plaque at the front, in which Wodehouse and Fleming are commemorated together. The golden lettering was clearly legible. I had solved the mystery of the ‘unknown’ plaque – and discovered a duplicate of it as a bonus.

Clearly, Wodehouse must have been a guest at this villa in the 1930s. With the back garden of Low Wood only 100 yards away from the front garden of Villa Les Lambins-Lalanne, he could have reached the path to the villa via a rear exit. When Fleming stayed with the Mirrlees family in 1952, Wodehouse was already living in America, of course, so it seems unlikely that the two authors actually met at Villa Lambins-Lalanne. But at least they are both commemorated for posterity at this location.

It is a pity that the villa is in such a dilapidated state. There are plenty of potential buyers who would like to live near the golf course and cherish these plaques, but the Mirrlees family apparently does not want to sell the villa for the time being, and so it remains in English hands, as Murphy noted.

On the 7th of September 2024, the Dutch P. G. Wodehouse Society, together with The Drones Club of Belgium, honoured Low Wood with a new plaque. So, if you have plans to visit Le Touquet, you will soon be able to admire three plaques commemorating the great P. G. Wodehouse, two of which contain the names of the Spy and the Gentleman.

Notes

  1. This article first appeared in the June 2024 issue of Wooster Sauce, the journal of the P. G. Wodehouse Society (UK).
  2. The author’s consent to publish it here is gratefully acknowledged.

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P.G. Wodehouse, an Englishman who eventually settled in America, wrote novels set in a charming, idealized version of England—a place that, while fictional, captures a timeless allure. His stories are peopled with endearing characters: affluent young men with time and money to spare, formidable aunts, eccentric American millionaires, temperamental French chefs, and the ever-resourceful Jeeves, alongside the delightful The Empress of Blandings, the apple of the eye of absent-minded Lord Emsworth.

At first glance, Wodehouse’s plots might seem repetitive. However, much like Bach’s intricate counterpoints and fugues or the variations in a jazz improvisation or Carnatic Kalpana swaras, Wodehouse’s stories are masterful variations on simple themes. Their charm lies in their subtlety and simplicity, creating a captivating experience that speaks to readers across different backgrounds.

How do his novels set in 1920s English country houses resonate universally? Let’s explore the reasons behind their widespread appeal.

Most of us harbor a certain resentment towards authority. Whether dealing with bossy relatives, stern headmasters, or demanding bosses, we often yearn for the chance to rebel against those who impose their will upon us. Wodehouse’s humor, which targets pompous magistrates, domineering aunts, and cigar-smoking tycoons, provides a delightful escape. His satirical treatment of such figures allows us to revel in their ridiculousness and momentarily escape the constraints of authority.

The Drones Club members, epitomized by the charmingly clueless Bertie Wooster, live lives of leisure—an existence many of us can only dream of. While we may outwardly dismiss the idle rich, there’s often a hidden envy for their carefree existence, so different from our own routines. Although our work may have its moments of interest, it often involves mundane tasks and repetitive duties.

Wodehouse’s protagonists are not heroic supermen but rather ordinary young men with sunny dispositions. Unlike the Casanova on steroids James Bond or the suave Saint, his characters are more relatable: shy eccentrics like Gussie Fink-Nottle, small-time fixers like Ukridge, and domineering domestic servants like McAllister. In my own life, I have encountered people reminiscent of these characters, yet I have never met anyone resembling a James Bond. Wodehouse’s characters, though exaggerated, embody qualities found universally.

Occasional mavericks like Piccadilly Jim or the irrepressible Psmith add to the charm of Wodehouse’s world. Who can resist Psmith’s nonchalant umbrella appropriation on a rainy day? These mildly caricatured individuals are both believable and endearing, whether in Knightsbridge or Kolkata.

Finally, Wodehouse’s prose is irresistible. His ability to seamlessly integrate quotes from Latin and Greek classics, the Bible, and Shakespeare into whimsical situations demonstrates his linguistic brilliance. His writing flows with a natural, effortless grace reminiscent of Beethoven’s serene and evocative second movement of the Pastoral Symphony.

As someone from Coimbatore, a small city in southern India, I first encountered Wodehouse’s novels in my teens, beginning with Piccadilly Jim. The charm and wit of his writing enchanted me then, and seventy years later, my admiration remains as strong as ever.

Wodehouse’s work transcends borders and cultures—he belongs to the world.

(Captain Mohan Ram, ex Naval designer, eventually moved to the automobile industry where, if one may hazard a guess, he might have been designing some amphibian vehicles. His career trajectory followed the Peter’s Principle. He rose to senior positions, until finally retiring recently at the age of eighty four. He is currently cooling his heels, writing inane posts on Facebook.

His permission to reproduce this piece here is gratefully acknowledged.)

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It was a splendid night that would have made even Jeeves put on his dancing shoes. I was decked out in my finest outfit, ready to make a grand spectacle of myself. It was Navaratri, or as we Bengalis call it, Mahanavami. A time of joy, abundance, and piety. Unlike the Scots, who celebrate the autumn season with kilts and bagpipes, we in India observe it with a spiritual and cultural extravaganza. The festival of Mahanavami is a time for revelry, worship, and artistic expression.

Ah, what an evening it was! We Bengalis, being people of culture and taste, celebrate Navaratri with a tradition called “pandal hopping.” We erect temporary temples – pandals – all over the city, and people go from pandal to pandal, offering prayers and admiring the artwork. And let me tell you, my fellow readers, the artwork is simply something to die for.

The best part of pandal hopping, of course, is the company. I was with a group of seven friends, and a wizened elder to keep us on the straight and narrow. We were all in the ninth grade then, bright-eyed and bushy-tailed, excited to explore the city and its many pandals. We did not have a care in the world. A rather reckless mood prevailed, much like that of Bertie Wooster and his pals on the night of the Boat Race night.

All of us were merrily going from one pandal to the next, wonderstruck at the kind of magnificent sculptures of the mighty Goddess on display and taking in the finery worn by the bhadra lok. Wherever the gaze went, one could spot the glittering jewellery put on by the members of the tribe of the so-called delicately nurtured, duly draped in that six-meter enigmatic wonder called saris, that too of a mind- boggling variety, like Baluchari, Gorod, Murshidabad silk, Tusser, Tangail, and Tant.

As and when our wizened elder was looking elsewhere, our eyes would invariably get busy casting some furtive glances at the many giggling and merry-making girls who happened to be in the immediate vicinity. After all, at such a tender age as that of ours then, who could miss a chance to indulge in what is euphemistically alluded to as birdwatching? 

However, my sense of wonder was brief as I realized after a couple of pandal hops that I was separated from my comrades. It was like a scene from the Odyssey, where the protagonist finds himself lost in a strange and unfamiliar land. It was as if I’d been spirited away to a strange, unknown land in the blink of an eye. Meanwhile, the other musketeers accompanying me were nowhere to be seen. Allow me to remind you that we lived in simpler times then. Internet had not been heard of. Mobile phones were yet to arrive on the scene.  

Now, most people in this situation might have panicked or given up hope entirely. But not me. We, the Dattas, are made of sterner stuff. Seldom do we panic or despair. Howsoever challenging the circumstances, we believe in maintaining sang froid.  We possess a chin up attitude. We are a spiritually enlightened lot. We believe in acceptance and surrender. I confess that unlike Bertie Wooster, I never won a prize in Scripture Knowledge while being at school. I simply accepted that I was lost, surrendered myself to a higher power, as it were, and that was that.

You see, there are two types of people in the world: one, those who search for lost things, and two, those who let lost things be. I fell into the latter category, and I’m not ashamed to admit it. What I needed was a little motivation to keep moving forward, even if it meant moving alone.

And so I found my motivation: food. I stumbled upon a shop and, being the intense budgeteer that I am, found I could only afford a bottle of Coke. I paid the restaurant owner and left, content with my meagre rations.

But oh, dear readers, what happened next was truly the stuff of legends. As I quaffed my Coke, I noticed a bus moving towards my destination at a pace slower than that of a funeral procession. It does not require one to be a Sherlock Holmes to realize what my next steps were, but dear readers, just to get the facts clear, I would like to inform that I first checked my pockets to ensure that I had sufficient funds for the ride. After all, one does not wish to deprive the government of the day of some revenue. Boarding the rickety bus which was bursting at the seams with people of all sizes and shapes was then the work of a moment. The ride was less comfortable than the milk train ride undertaken by Bertie Wooster to intercept a letter before it got delivered to Madeline Bassett, but I finally reached my destination on time and avoided the raised eyebrows of my parents. Soon, I had a sumptuous dinner prepared by my mom followed by a good night’s what-you-call-an-activity-that- knits-up-the-raven-sleeve-of-care. It had been a long day, after all.

But the real story unfolded the next day, my dear readers. As I sat at home, basking in the glow of my achieved objectives, and sipping from a cup of aromatic Darjeeling tea, my friends arrived, with a sheepish looking wizened elder in tow. They were all in a tizzy, recounting their spine-chilling ordeal of trying to locate me in the jostling crowds from the night before. The sudden disappearance of yours truly from amongst their midst had left them shaken up from the base of their toes to the top of their heads. You know what I mean. They were all baffled, bewildered, confounded, confused, fazed, flummoxed, mystified, puzzled, and stumped. The hair-raising mystery of my disappearance from their midst had led to sleepless nights for most of them. 

‘The august guardian’, having circumnavigated the sun some twenty-two times till then, appeared to have aged considerably overnight, what with the emergence of dark halos beneath his ocular organs. It did not require the supreme intelligence of a Reginald Jeeves to figure out that his soul had been in torment, primarily owing to the thoughts of facing the firing squad waiting at home to pounce upon him for dereliction of duty. He was tongue-tied, reminding one of Bertie Wooster being presented to Sir Watkyn Bassett in a court of law. His relief, upon being told that I had made it back home in one piece relieved him instantly. His brow ceased to be furrowed. His visage soon adorned a toothsome grin. He perked up like a flower which had just been watered after a gap of few days.

Indeed, the way they went about trying to trace me and the related incidents narrated by my friends invoked a feeling of being a part of an ‘edge of the seat thriller’ amongst all of us, even though I or my parents were not a part of it.

By Jove, the account of my chums’ efforts to trace my whereabouts was nothing short of a gripping thriller! Their narrative of the numerous challenges they encountered during the hunt kept us all on tenterhooks. Sure enough, their skills of narration were no match to the sparkling way Mr. Mulliner would recount the experiences of his nephews and nieces to his companions at the Angler’s Rest. But while my sister acted like the erudite Miss Postlethwaite, ensuring a steady supply of piping hot tea to all those assembled, we listened in rapt attention to the trials and tribulations of my friends when I went missing from amongst their midst. Apparently, they even sought the help of a rozzer to locate me. Unfortunately, he was busy taking his own family around the multitudes of the pandals so all they earned was a stern rebuke for distracting him from his familial ‘duties’. Although my parents and I were absent at the time, we felt like active participants in the dramatic turn of events!

I believe that the festival of Mahanavami is a wonderful reminder that culture and tradition can bring people together, even during difficult times. It is a time for us to celebrate our shared heritage, enrich our spiritual leanings, enjoy the fruits of artistic expression, and gorge on the delicacies on offer. And it is a time for us to remember that even when we feel lost or alone, there is always a way forward with a little bit of humour and ingenuity. Above all, festivals happen to be subtle reminders of the values that we cherish the most – values of togetherness, caring, compassion, and empathy. 

So, there you have it, my dear readers. A night to remember, a tale of adventure, and a bottle of Coke to make it all possible.

How’s that for a slice of life in Bengal?!

(Illustrations courtesy Suryamouli Datta)  

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When someone of the calibre of Arunabha Sengupta decides to wield his pen (oops….keyboard!) and dishes out something Plummy, die-hard fans of the Master Wordsmith of our times rejoice. The sceptics make feeble attempts to punch holes in the arguments put forth. The fence-sitters suddenly realize that there is more to Plum than meets the intellectual eye.

The rest of humanity, comprising those who remain not-so-blissfully unaware of the blissful works of P G Wodehouse, continues to trudge through life, sans the succour which low-hanging fruits of eternal wisdom offer on the streets of Plumsville.

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Whether in literature or in fine arts, we relate to characters when we find an inner connection. There could either be a similarity in personality traits, or in the challenges faced. When this happens, we laugh with the person. We cry with the person. We willingly suspend our own beliefs and virtually start living the life of the character.

As a member of the tribe of the so-called sterner sex, I confess I have shades of quite a few characters etched out by P G Wodehouse. These could be males, or even females.

Amongst males, when it comes to notions of chivalry and a chin up attitude towards the harsh slings and arrows of Fate, Bertie Wooster becomes my role model. When the summons arrive from someone higher up in the hierarchy, and the prospects of a severe dressing down cloud the horizon, I meekly surrender and follow the messenger…

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P. G. Wodehouse, the British humourist, did not intend his books and stories to impart management lessons of any kind. However, his keen observation skills, his detailed characterization, and certain traits he endows on some of his characters could be used by CEOs and managers of all kinds to achieve greater success in their careers, enabling them to face challenges with a chin-up attitude. Decision making while facing such disruptive situations as that of a pandemic could then be achieved with a jaunty sang-froid.

Management and Humour?!

Those of you who are from the realm of management and are dimly aware of the existence of a British humourist known as P. G. Wodehouse would by now be shaking your heads in disbelief wondering how something dished out by way of making one chuckle, guffaw and laugh could have anything to do with the stiff-upper-lip discipline of management.

Seriousness vs. Humour

I believe that seriousness and humour are two sides of the same coin. Consider the fact that humour is serious business indeed. It is bound to make us feel lighter but cannot be taken lightly. In fact, humour is a good lubricant which could be deployed to communicate serious messages more effectively.  

The deeper reality is that we value seriousness and tragedy over humour and laughter. Our minds boss over our hearts. Most of the times, anything humorous is treated by us as being frivolous and perhaps fit to be scoffed at on the intellectual plane. On campuses of high-brow seats of learning, it is easy for us to visualize absent-minded professors going about with a heavy tome or two clutched in their hands, with a morose look on their faces, as if they were just being led by an invisible hand to the gallows. At management seminars and conclaves, serious talks get applauded, whereas a speaker conveying a plain vanilla message coated in delectable humour is ridiculed for playing to the gallery. In companies, at board meetings, detailed power point presentations of a serious kind get appreciated, whereas anything said in a lighter vein runs the risk of being viewed with a jaundiced eye.

One admires such management thinkers as C. Northcote Parkinson, Sharu Rangnekar and Laurence J. Peter who have broken this glass ceiling and given us rich management lessons in a humorous manner. All those who have worked in a large bureaucracy revere Parkinson’s Law which postulates that ‘work expands so as to fill the time available for its completion’. Some of you may be familiar with Rangnekar’s The Wonderland of Indian Managers, an uproariously funny account of how things really work in organizations. Those who have missed out on a coveted promotion would be twiddling their thumbs to figure out if they have attained their level of incompetence, a la The Peter Principle.

In their book Humour, Seriously, Naomi Bagdonas and Jennifer Aaker debunk the myth that humour has no place at the workplace. In an interview, Jennifer Aaker opines that leaders with a sense of humour are seen as 27% more motivating; their teams are more than likely twice as likely to solve a creativity challenge. When leaders use humour in their interactions with their team members, they signal humility and humanity, thereby reducing the status barrier between themselves and their audience. The goal of humour at the workplace is not merely to make others laugh; it is to put people at ease, thereby enabling them to be more open and candid in sharing their opinions.

Of Humour and Brands

Consider the innovative way humour gets deployed by a few brands of repute to keep their images shining bright.

Since 1946, the Air India Maharajah has been representing India with charm and dignity, making the company more visible to its customers all over the world. Created by Bobby Kooka along with Umesh Rao of J. Walter Thompson, the advertising agency, it has kept pace with the times – as a lover boy in Paris, a sumo wrestler in Tokyo, a Romeo in Rome and even a guru of transcendental meditation in Rishikesh.

Likewise, we have the case of the Amul girl. The mascot was created as a response to Amul’s rival brand Polson’s butter-girl. The idea was conceived in 1967 once ASP (Advertising, Sales and Promotion) clinched the brand portfolio from the previous agency FCB Ulka. It was executed by Mr. Sylvester Da Cunha, the owner of the agency and his art director Eustace Fernandes on hoardings, painted bus panels and posters in Mumbai. The mascot, since then, has been mobilized to comment on many events of national and political importance.

Not to forget some of our politicos who rose from the ranks after having been successful comedians, motivating their denizens to stand up to bullying by oversized neighbours waging wars so as to widen their own sphere of influence.

Wodehouse and Management  

If a lay manager were to pick up such books by P. G. Wodehouse as Psmith in the City, Blandings Castle and Elsewhere and Something Fresh and put them under a managerial lens, she is surely apt to discover a treasure trove of precious lessons in such diverse fields like marketing, human resources, entrepreneurship, operations, systems and procedures, human resources, and the like.

When it comes to the art and science of managing bosses, Rupert Psmith, Reginald Jeeves, and Ashe Marson offer quite a few templates for a manager to follow. Then there are precious lessons in administration, time management and quite a few other areas in management.

Wodehouse and the Evolution of Management Thought

P. G. Wodehouse (1881-1975), fondly referred to as Plum, dished out his narratives in an era which one could allude to as the sunrise era of the science and art of management. He was a prolific writer. Between 1902 and 1974, he wrote just under 100 books in total, of which about 70 were novels; about 20 were short story collections (with a further 100 short stories not appearing in book form); four were semi-autobiographical works (including Not George Washington); one was a children’s story, one, a book of essays and another a book based on a newspaper column.

He used a mixture of Edwardian slang, quotations from and allusions to numerous literary figures, and several other literary techniques to produce a prose style that has been compared to comic poetry and musical comedy. One of the qualities of his oeuvre is its wonderful consistency of quality, tone, wit, and wisdom.

The Early Years

When Wodehouse arrived on the literary scene, Max Weber (1864-1920) was speaking of different forms of authority – charismatic, traditional, and rational-legal, while Henri Fayol (1841-1925) was working on his twelve principles of management.  

While Wodehouse was busy honing his unique skills as an author, Frederick Winslow Taylor (1856–1915) was preoccupied with a new approach to management. In 1909, Taylor published The Principles of Scientific Management. In the same year, Wodehouse had come up with The Swoop and Mike. Much like a management executive, Mike happens to be a solid, reliable character with a strong sense of fair play; he also has an appetite for excitement.

I believe that Plum’s works effectively capture many of the concepts of management propounded at the beginning of the twentieth century by these thinkers:  Authority, Power, Delegation, Span of Control, Responsibility, Decision Making, Goals, Organizing, Division of Labour, Chain of Command, to name a few.     

Think of rich uncles who exercise authority over the fortunes as well as the matrimonial prospects of their nieces and nephews. Jeeves exerts his soft power over Bertie Wooster and many others by virtue of his superior knowledge and keen intelligence. Roberta Wickham, Stephanie Byng, Rosie M. Banks, and scores of others are equally adept at exercising their soft power to get things done. In The Code of the Woosters, Aunt Dahlia delegates to Bertie the task of going to an antique shop on Brompton Road, sneer at a silver cow creamer and register scorn. The highly regimented life of those below the stairs, as portrayed in Something Fresh, brings home to a lay manager such concepts as organizing, division of labour, and chain of command.

By 1910, Wodehouse had published Psmith in the City, offering us insights into the working of a bank, and hinting as to how one could manage bosses. The Little Nugget came up in 1913, introducing us to Ogden Ford, someone who, like a bright and upright executive, can manipulate his distracters with much aplomb and even stand up to and tick off his stepfather.  During December 1913, Henry Ford had installed the first moving assembly line for the mass production of automobiles. His innovation had then reduced the time it took to build a car from more than 12 hours to one hour and 33 minutes.

The Delicately Nurtured

While Wodehouse was busy introducing us to such emancipated females steeped in entrepreneurial enthusiasm as Joan Valentine, Jill Mariner and Sally Nicholas, Mary Parker Follett was having a profound impact on the development of management thought. She was active in the 1920s and 1930s, a time when women occupied few executive positions in business, government, or education. Her audience was small but devoted. Her remarkable work can be found in the volume Mary Parker Follett – Prophet of Management, published in 1995 by Harvard Business School Press.       

During 1940, Wodehouse published Quick Service, outlining the risks involved in stealing portraits, thereby touching upon the realm of decision making under uncertainty. Meanwhile, Alfred Pritchard Sloan Jr. (1875 – 1966) was busy steering General Motors on a highway of high growth. From the 1920s through the 1950s, he brought in such concepts as an annual model change, brand architecture, industrial engineering, styling and planned obsolescence.

The Post World War Years

Traces of Peter Drucker in Plum’s Works

Most of the modern management post-second World War and great depression has been influenced by the thoughts of Peter Ferdinand Drucker (1909-2005) on management principles and practices. He enlarged our vision of the realm of management. Functions like Marketing, Production, Finance, Supply Chain Management, Systems and Human Resources emerged. Almost all of the works of Wodehouse touch upon some of these areas, as we shall shortly see.    

Some of the basic principles of management according to Drucker are:

•     Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.

•     Because management deals with the integration of people in a common venture, it is deeply embedded in culture.

•     Every enterprise requires commitment to common goals and shared values. Without such commitment, there is no enterprise.

Jeeves instead highlights the importance of ‘the psychology of the individual’ to get desired results. Aunt Dahlia demonstrates the criticality of formulating a strategy as well as that of teamwork in The Code of the Woosters. When Roderick Spode keeps threatening Bertie Wooster and Gussie Fink-Nottle repeatedly, she comes up with the strategy of checkmating him by getting Jeeves to dig up any secret of his. With help from the Junior Ganymede club book, Bertie learns the word ‘Eulalie’, and tells Spode that he knows all about it. Spode, who does not want his followers to learn about his career as a designer of ladies’ lingerie, gets effectively persuaded to not to bother Bertie or Gussie any further.

•     Every enterprise is a learning and teaching institution. Training and development must be built into it on all levels— training and development that never stop.

•     Every enterprise is composed of people with different skills and knowledge doing many different kinds of work. It must be built on communication and on individual responsibility. The single most important thing to remember about any enterprise is that results exist only on the outside. The result of a business is a satisfied customer.

Consider Something Fresh which brings into sharp focus the life of those below the stairs who keep serving the inhabitants, guests, and impostors at Blandings Castle with alacrity and panache. Under the directions of Mr. Sebastian Beach and Mrs. Twemlow, things are always done properly at the Castle, with the right solemnity. And let us not forget the contribution of kitchen maids, scullery maids, chauffeurs, footmen, under-butlers, pantry boys, hall boys, stillroom maids, housemaids, nursery maids, secretaries, pig-keepers, and head gardeners like Angus McAllister. 

•     In 1966, Drucker brought in the concept of The Effective Executive. In 1964-65, Plum offered us Galahad at Blandings which showcased the unique abilities of Galahad to sort things out satisfactorily at Blandings Castle, which as usual is overrun with overbearing sisters, super-efficient secretaries, and the love struck, threatening to put an end to Lord Emsworth’s peaceful, pig-loving existence. Just like Jeeves resolves complicated issues with ease, Galahad is also a good example of an executive who happens to be effective when it comes to delivering results.  

Philip Kotler and Plum’s Works

Philip Kotler (born 1931) further expanded the Marketing horizon by conceptualizing the 4 Ps – Product, Place, Pricing and Promotion. He published Marketing Management: Analysis, Planning and Control, which forever changed the way we look at marketing.

In Plum’s works, precious lessons can be learnt in marketing and salesmanship from someone like Frederick Threepwood (Freddie) who appears in many of the Blandings stories. He is normally a somewhat simple-minded youth who invites a jaundiced eye of the kind the British aristocracy is apt to cast upon its younger sons. In The Go-Getter, we come to appreciate Freddie’s perseverance in peddling the product he represents for his American father-in-law, the patriarch of the Donaldson’s Dog Biscuits empire. Like a true-blue marketing honcho, Freddie stops at nothing to achieve his objective. Besides extolling the virtues of the product, he even plans to get a cousin of his married to the owner of a chain of stores, so the distribution network expands.  

Thus, of the four Ps mentioned by Philip Kotler, at least three are covered in Plum’s works – Product, Place and Promotion. Understandably, the element of Price is missing from these.  

An Ever-evolving Field of Thought

Much after Wodehouse had kicked the bucket in 1975, Tom Peters and Robert Waterman gave us In Search of Excellence (1982). In 1989, Stephen R. Covey offered his unique managerial insights through 7 Habits of Highly Effective People. Many other experts have since contributed – and shall continue to do so – newer concepts to the realm of management.  

A unique characteristic of management professionals is that they seem to have a very short attention span for concepts. Their craving for novelty in management concepts is never satiated. Give them Statistical Quality Control and Just-in-time and they lap it up with the kind of enthusiasm a cat shows on being offered a fish slice. Show them the potential of Six Sigma and Lean Manufacturing and they embrace it with all gusto. They are enamoured by a concept only until a new buzzword comes along. Thus, management thinkers and writers have a unique challenge – that of marketing even old ideas in a flashy new language. In order to maintain their status as a management guru, the hapless guys/gals have to not only keep coming up with newer concepts but also to keep recycling the older wines and offering the same in dazzling new bottles. 

Like all other realms of knowledge, management continues to be an ever-evolving field, in tandem with the evolution of our economies. With rapid advances in technology, all segments of this knowledge are undergoing major changes. There is a dire need for futuristic business leaders in the mould of Rupert Psmith who can achieve goals in a sustainable manner, backed not only by hard core analytical prowess but also by such soft skills as compassion, empathy, and equanimity. A street-smart approach, backed by an ability to think on one’s feet and deploy one’s intuitive faculties to deliver results is the sine qua non for one to keep occupying that much sought after icon of power – the corner office.

Leading business institutes are increasingly depending on literature and fine arts to groom aspiring managers whose heads are screwed on right, thereby giving them a better chance at tackling the rise in the entropy of the business environment.  

Some Common Features

Despite an evolution of managerial thought, over the last century, the fundamentals of organization management and leadership have remained the same, even if the delivery of those concepts has been reshaped to service the needs of a new economy. Rigid hierarchies have slowly given way to flexible organizations. With the advent of a work-from-home mode, many organizations have become dispersed in space and time.

In a similar vein, Plum’s works remain frozen in time, using the eccentricities of the British aristocracy as a fodder. All over the world, his fans keep churning out pastiches, thereby keeping his works alive. The underlying messages in his works continue to be relevant in our contemporary times. However, their timelessness lies in keeping our CEOs and managers away from getting depressed while facing the harsh slings and arrows of fate.

Wodehouse’s Works Under A Contemporary Lens

Having looked at the links between Plum’s novels and stories and the management tenets proposed by reputed experts over the last century, let us now try and put his works under a more contemporary managerial lens. We may consider focusing on such functional areas as Marketing, Human Resources/Organizational Behaviour, Entrepreneurship, Operations (Production of goods and services, Materials/Supply Chains/Logistics) Finance/Banking/Insurance, Systems/Procedures/IT, Administration, and Business Ethics.  Formulating strategies is a macro-level area of importance.

In Plum’s oeuvre, one is apt to find references to almost all the functional areas of management. Whether one goes through the Bertie and Jeeves books, the Blandings Castle’s saga, the Ukridges, the Uncle Freds, or the Mulliner chronicles, one is apt to keep running into one or another facet of management.

The endeavour here is to delve a little deeper into the areas of Marketing and Human Resources/Organizational Behaviour, as also to briefly touch upon the other functions as these can be traced in many of Plum’s narratives.

Marketing

Let us see how Freddie goes about securing the patronage of his target customers for Donaldson’s Dog-Joy biscuits. 

Identifying a Prospect

In The Go-Getter, he is quick to spot Aunt Georgina who owns four Pekingese, two Poms, a Yorkshire terrier, five Sealyhams, a Borzoi, and an Airedale. She is a woman who has a sound reputation in dog-loving circles.

Influencing the Prospect

First, Freddie gives an hour’s talk to Aunt Georgina on such virtues of the product as wholesomeness, richness in essential vitamins, and its bone-forming properties. Then he showers her with product brochures. He shows samples. He even offers a fortnight’s free trial.

If an order does not get placed, he does not lose hope. He perseveres in his efforts. He attempts to give a live demonstration by chewing a dog biscuit himself, thereby trying to establish that it is so superbly wholesome as to be fit even for human consumption.

When he chokes and business does not result, he borrows Bottles, Rev. Rupert Bingham’s pet, which has a robust constitution, thanks to its being fed by the product being promoted. Somehow, in an initial brawl with a Pekingese belonging to Aunt Georgina, Bottles fails to establish its superiority.

Down, But Never Out

Donaldson’s Inc. grooms its vice-presidents rather well. They may be down, but they are never out. They are trained to think like lightning. It is seldom that they are baffled for more than about a minute and a quarter. Freddie then thinks of demonstrating Bottles’ superior skills at handling rats. However, this proposal is vetoed by the audience.  

Eventually, Bottles ends up proving his mettle in a fight with Aunt Georgina’s Airedale. A timely intervention by Bingham saves the day, prompting Gertrude, Aunt Georgina’s daughter, to fall back into his arms, thereby pleasing Aunt Georgina. She places an initial trial order of two tons!

Boosting Distribution by Facilitating Matrimonial Alliances

In Full Moon, Freddie is keen on a matrimonial alliance fructifying between his cousin Veronica and the man who owns the controlling interest in Tipton’s Stores. Veronica would obviously influence her would-be husband to promote the interests of Donaldson’s Dog-Joy biscuits. If Freddie can swing the deal and secure for Donaldson’s an exclusive dog-biscuit concession throughout Tipton’s chain of stores, he believes it would be the biggest thing he would have ever pulled off.

When approached, Tipton Plimsoll gleefully accepts the suggestion. The merger and acquisition takes place, as envisaged. Expansion of the distribution network of Donaldson’s Dog-Joy biscuits is assured.  

Berating the Competition

Freddie does not shy away from berating the competition. In Full Moon, Peterson’s Pup Food, a competing brand, is held to be a product lacking in vitamins, causing the hounds to get rickets, rheumatism, sciatica, anaemia, and stomach trouble, whereas:

‘…dogs raised on Donaldson’s Dog-Joy become fine, strong, upstanding dogs who go about with their chins up and both feet on the ground and look the world in the eye. Get your dog thinking the Donaldson way! Let Donaldson make your spaniel a super-spaniel! Place your Irish setter’s paws on the broad Donaldson highroad and watch him scamper away to health, happiness, the clear eye, the cold nose, and the ever-wagging tail!

Even Small Orders Count

In the same narrative, we meet Lady Dora Garland who happens to command two spaniels and an Irish setter. Her being a small prospect does not deter our go-getter. He believes that every little bit added to what one has makes just a little more. 

Allowing, say, twenty biscuits per day per spaniel and the same or possibly more per day per Irish setter, her custom per year per complete menagerie would be quite well worth securing.

Networking as a Tool

In Full Moon, Freddie also keeps in touch with Sir Rupert Brackenbury, the Master of Fox Hounds. His subtle sales talks have already won him over as a customer. He believes that those who join a satisfied customer like him for a hunt from nearby counties are likely to be told that the pack keeps ‘tucking into Donaldson’s Dog-Joy all the time, a bone-forming product peculiarly rich in Vitamins A, B, and C.’

Marketing professionals of all hues, sizes, and shapes would surely approve of the strategy and tactics used by Freddie to market his company’s product.

Promotion

Wilfred Mulliner is also our go-to guy when promoting newly invented products.

Mulliner’s Buck-U-Uppo speaks of Buck-U-Uppo which acts directly on the red corpuscles. If type A is required for human invalids, type B is purely for circulation in the animal kingdom and was invented to fill a long-felt want throughout India. Maharajas could use it to cause even a timid elephant to trumpet loudly and charge the fiercest tiger without a qualm.

A Slice of Life promotes the case of Mulliner’s Raven Gypsy Face Cream which is to be applied nightly with a small sponge before retiring to rest, leading to satisfactory results from numerous members of the aristocracy. 

The same story advises nobility to use Mulliner’s Reduc-O, thereby eliminating the need for one to stew in Turkish Baths:

Mulliner’s Reduc-o, which contains no injurious chemicals, but is compounded purely of health-giving herbs, is guaranteed to remove excess weight, steadily and without weakening after-effects, at the rate of two pounds a week.

Human Resources/Organizational Behaviour

I think the richest harvest a CEO could reap from Plum’s works is in the realm of managing Human Resources. Many of his propositions are universal in nature and could be used by managers in any kind of organizational setting.

Psychology of the Individual

A critical input from Plum is in the form of the emphasis that Jeeves lays on the ‘psychology of the individual’.

Consider the way Jeeves manages to keep his career prospects intact by using tact and resource. His methods may be rough at times, but the neat results obtained do provide satisfaction to all concerned. He believes that one needs to break a few eggs to make an omelette. He registers dissent in a diplomatic manner. He is a respectful and dignified listener, speaking only when necessary. He leads others while appearing to be a devout follower.

The effectiveness of positive interpersonal relationships at work can never be over-emphasized. The efficiency as well as the effectiveness of CEOs and managers depends on the same. Whether managing bosses of different kinds or motivating colleagues and team members, an understanding of what makes each one tick surely helps.

The Art of Managing Bosses

Plum presents us with a wide spectrum of bosses. From the rather stiff-necked Mr. Peters of Something Fresh to a pliable one like Bertie Wooster, he offers us bosses with temperaments as varied as the colours in a rainbow.

Plum makes us appreciate the starkly different ways by which bosses get ‘managed’ by their respective juniors. Of all the alternative choices available, there are at least three which deserve a deeper consideration. I allude to Reginald Jeeves, Ashe Marson, and Rupert Psmith.

Jeeves is the inimitable valet of Bertie Wooster. Ashe Marson is the hero of Something Fresh. Psmith is the suave monocle-sporting Etonian. Each one has his own style of managing a boss. 

Managing the Boss: The Jeeves Style

It is difficult to sum up in a few words the kind of tactics Jeeves uses to manage the affairs of Bertie Wooster and many others in the canon. Sending Bertie off on a midnight cycle ride through a forest, making him take the rap for setting a boat adrift resulting in an angry swan attacking the Right Honourable A. B. Filmer, and allowing some cats to be present just when Sir Roderick is coming for lunch are but some of his ways to make Bertie’s life smoother.

  • Tact and Resource

In ‘Bertie Changes His Mind’ (Carry On, Jeeves), Jeeves sees a crisis which requires adroit handling. Simply by managing Bertie to deliver a talk to some giggling and staring schoolgirls, he manages to change Bertie’s mind when it comes to having the prattle of kids’ feet around him. He concludes thus:

Employers are like horses. They want managing. Some of us have the knack of managing them, some haven’t. I, I am happy to say, have no cause for complaint.

  • Decision Making Under Uncertainty

Mr. Wooster is a young gentleman with practically every desirable quality except one. I do not mean brains, for in an employer brains are not desirable. The quality to which I allude is hard to define, but perhaps I might call it the gift of dealing with the Unusual Situation.

What Jeeves prescribed almost a century back continues to be valid even today, especially in the mundane life of a CEO; even more so in the post Covid-phase of our operations. Those who have this unique gift of dealing with an unusual situation fare much better!

Managing the Boss: The Ashe Marson Style

In Something Fresh, Ashe Marson loves confronting his boss and challenges him to give up his sedentary habits. Looking the boss in the eye and giving it back to him occasionally ends up helping the boss. The diet-exercise regime unleashed upon the boss to cure his dyspepsia gradually starts showing results. The employer-employee relationship here has a dash of disobedience on part of the latter, but it does get results.

‘You’re a wonder,’ said Mr. Peters. ‘You’re sassy and you have no respect for your elders and betters, but you deliver the goods. That’s the point. Why, I am beginning to feel great.’

After the scarab is restored and the assignment at hand is over, Mr. Peter is impressed enough to offer him a career in watching over his health. He graciously accepts the offer to shift base to America, along with Joan Valentine, the love of his life. We are already aware that Ashe is conscious that a future in which Joan did not figure would not be such as to bear considering.

Alas, much like Psmith and Eve of the Leave it to Psmith fame, both are never heard of again anywhere else in the canon. 

The Rupert Psmith Style

In Leave it to Psmith, when Rupert Baxter, the secretary of Lord Emsworth, is given his marching orders, Psmith skilfully manages to charm Lord Emsworth into hiring him instead.

In Psmith in the City, we meet a tough cookie named John Bickersdyke, manager of the London branch of the New Asiatic Bank. Psmith provides us with quite a few invaluable insights into the art of boss management.

  • The Induction Process

For a new entrant, the induction phase in an organization plays a crucial role. Psmith offers some tips on the process of settling down in a company. 

  • The Friendly Native

Networking and social skills play an important role here. One needs to secure the cooperation of a friendly native. He is the one who knows the ropes and is aware of the personality traits and personal hobbies of the superiors who matter. Comrade Bannister is identified as the friendly native. In a casual chat, Bannister informs Psmith and Mike about Rossiter’s interest in football.

  • Winning Over Superiors

Armed with this intelligence, Psmith’s task of endearing himself to Rossiter, his immediate superior and the head of the Postal Department, becomes easy.

If the way to an immediate superior’s mind is good performance on the job, then the way to his heart is through either a hobby of his or an area of mutual interest.  

  • Entente Cordiale

Psmith advocates the use of patience – the chief quality of a successful general. The haunting of the hapless target of one’s attention – the boss – is a gradual process. It works better if one’s performance on the core job remains without a blemish.

Background information about an area of interest, when imparted to and discussed with the superior over a period of time, speeds up the progress of entente cordiale.

Once goodwill of the immediate boss has been earned, feedback reaching the top boss regarding a new recruit’s capabilities and potential is invariably positive.

Managing the Top Boss

However, Psmith’s approach to managing the top boss is different. Here, he achieves success by taking a confrontational approach. But he does so only after having proven his performance and having achieved success in his efforts to ingratiate himself with the immediate boss. Once he has found his feet, he is ready to take a leap of faith.

He achieves his objective in two phases.

  • The Reform Phase

The first one involves reforming the top boss by opening a dialogue with him at his club and then going on to challenge him openly, whether at a public meeting or at a spa.

When the bank manager Mr. Bickersdyke addresses a meeting at the Kenningford Town Hall to fulfil his political ambitions, the audience listens intently. Having said some nasty things about Free Trade and the Alien Immigrant, he turns to the Needs of the Navy and the necessity of increasing the fleet at all costs.

‘This is no time for half-measures,’ he said. ’We must do our utmost. We must burn our boats—’

‘Excuse me,’ said a gentle voice.

Mr Bickersdyke broke off. In the centre of the hall a tall figure had risen. Mr. Bickersdyke found himself looking at a gleaming eye-glass which the speaker had just polished and inserted in his eye.

‘How,’ asked Psmith, ’do you propose to strengthen the Navy by burning boats?’

The inanity of the question enraged even the pleasure-seekers at the back.

‘Order! Order!’ cried the earnest contingent.

Psmith claims that all his efforts are directed towards making a decent man of his boss; to establish that he is his truest friend.

  • The Blackmail Phase

The second phase is to ignore the boss’ threats to dismiss him for insolence and get him to do his bidding by even resorting to blackmail, if necessary.

When Mike’s career in the bank is in jeopardy, Psmith resorts to it. He leverages the political ambitions of the top boss to pull Mike out of the soup. He digs up some old speeches made by Comrade Bickersdyke when he was a bulwark of the Tulse Hill Parliament. If published, these would adversely affect Bickersdyke’s chances of getting in as the Unionist candidate at Kenningford.

This is what Psmith tells Mike:

‘I have some little influence with Comrade Bickersdyke. Wrongly, perhaps,’ added Psmith modestly, ’he thinks somewhat highly of my judgement. If he sees that I am opposed to this step, he may possibly reconsider it. What Psmith thinks today, is his motto, I shall think tomorrow. However, we shall see.’

The top boss weighs his options and eventually relents. While Mike gets off the hook, Comrade Bickersdyke goes on to become a Member of Parliament.

Management is all about getting results. Psmith shows us how to get a superior to do his bidding. 

The Perils of Having Yes-persons Around

The Nodder introduces us to Mr. Schnellenhamer, the head of the Perfecto-Zizzbaum Corporation, a film studio in Hollywood. He is not a person who brooks dissent. When he expresses his opinion on any subject, a respectful silence prevails. He looks about him expectantly. This is a cue for the senior Yes-Sheep to say yes. He is followed by the middle-rung Yes-Sheep and then the junior Yes-Sheep. Then the turn of all the Nodder-Dormices comes. They simply nod, one after the other. A dash of sycophancy keeps their employment prospects bright. 

This may work for owners of small and modest sized businesses. However, management professionals in senior positions seldom realize that having a bevy of Yes-persons around could be harmful to their long-term career prospects. Encouraging dissenters is a sine qua non for a leader’s success in any field of human endeavour. 

In Money in the Bank, Jeff describes Mrs. Cork, a brutal taskmaster, being in the same league as that of Simon Legree.

Building Bridges with Colleagues

Most organization charts hide more than they reveal. An organization really runs in an informal fashion where official proclamations are never as effective as informal ones. Goals get achieved faster and better by resorting to one’s interpersonal relationships. Building bridges with colleagues is the way to go.

One of the traits of an effective executive is the ability to get along with people of all temperaments and also looking at things from their view points.

By way of an example, consider Mike. He is not a snob. But he simply does not have the ability to be at his ease with people in another class from his own. He did not know what to talk to them about, unless they were cricket professionals. With them he was never at a loss.

However, Psmith is different. He could get on with anyone. He seems to have the gift of entering into their minds and seeing things from their point of view. Building bridges with others does help him in delivering results.

Being a Student of Human Nature Helps

While trying to console Mike, Rupert Psmith points out to him that a man of Comrade Bickersdyke’s warm-hearted type is apt to say in the heat of the moment a great deal more than he really means.

Men of his impulsive character cannot help expressing themselves in times of stress with a certain generous strength which those who do not understand them are inclined to take a little too seriously.

Chasing one’s Passion

Mike experiences the exhilaration of bursting the bonds with the New Asiatic Bank when he decides to return to cricket. Psmith, on the other hand, deserts his responsibilities to pursue a career in law.

‘This can’t go on,’ he said to himself. ’This life of commerce is too great a strain. One is practically a hunted hare.’

It needs wisdom to understand one’s strengths and weaknesses. If a leap of faith gets made to pursue one’s passion in life, happiness cannot be far behind.

The Art of Becoming Indispensable

Proficiency in On-the-job Skills

In The Custody of the Pumpkin, Lord Emsworth has to eat humble pie and beg Angus McAllister to rejoin his services. He approaches McAllister humbly and offers to double his salary if he returns to the castle. This alone ensures that his precious pumpkin ‘The Hope of Blandings’ ends up winning the coveted first prize at the Shrewsbury Show.  

Rendering Perfect Services

In The Inimitable Jeeves, we are treated to a scenario where Bertie has made up his mind to sack Jeeves.  To quote a delectable passage from the memoirs:

‘I buzzed into the flat like an east wind…and there was the box of cigarettes on the small table and the illustrated weekly papers on the big table and my slippers on the floor, and every dashed thing so bally right, if you know what I mean, that I started to calm down in the first two seconds. …. Softened, I mean to say. That is the word I want. I was softened.’

Needless to say, Jeeves stays put!

God’s Gift to Our Gastric Juices

Anatole, the supremely skilled French chef of Aunt Dahlia at her country house Brinkley Court, is much sought after by other employers. Those who try and lure him away from the Travers household include Mr. Anstruther in The Love that Purifies Sir Watkyn Bassett in The Code of the Woosters and Mrs. Trotter in Jeeves and the Feudal Spirit. He keeps Tom Travers’ lining of the stomach in the pink of health.

His is a fine example of such highly skilled professionals whose reputation travels far and wide, making potential employers keep a tab on their career moves with keen interest.

In The Story of Cedric, we meet Miss Myrtle Watling who assists Cedric Mulliner so very proficiently that he ends up marrying her. 

All of them achieve a high degree of invincibility in their careers by acquiring relevant knowledge, cultivating appropriate skills which happen to be invaluable to the organization. Also, by having a positive attitude and a value system which matches with that of their employers.  

Business Administration

Some Traits of a Bureaucratic Organization

The organizational behaviour of large bureaucracies is unique in many ways. Plum does not disappoint us in capturing this facet of management.

In Frozen Assets, Jerry, while reporting a missing wallet to a sergeant in a police station in Paris, realizes that he is up against French red tape, compared to which that of Great Britain and America is only pinkish.

In Psmith in the City, Plum gives us a sneak peek into the way a large bureaucratic organization works.

A Healthier Work–Life Balance

Then there was no doubt that it was an interesting little community, that of the New Asiatic Bank. The curiously amateurish nature of the institution lent a certain air of light-heartedness to the place. It was not like one of those banks whose London office is their main office, where stern business is everything and a man becomes a mere machine for getting through a certain amount of routine work. The employees of the New Asiatic Bank, having plenty of time on their hands, were able to retain their individuality. They had leisure to think of other things besides their work. Indeed, they had so much leisure that it is a wonder they thought of their work at all.

The Boredom Quotient of a Routine Job

Upon joining the bank, Mike realizes that except for Saturdays and Sundays, and the ten days’ holiday each year, he would have to face the drudgery of daily coming in at ten and leaving at five o’clock. The monotony of the prospect appalled him.

It is this monotony which makes the daily lunch a highlight of the day.

Few workers in the City do regard lunch as a trivial affair. It is the keynote of their day. It is an oasis in a desert of ink and ledgers. Conversation in city office deals, in the morning, with what one is going to have for lunch, and in the afternoon with what one has had for lunch.

For employees who believe in being proactive, it is difficult to shake off the caged feeling, often making them feel restless. Sooner or later, they start looking out for more exciting pastures.

The Concept of a Mistake-Clerk

How do we handle a disgruntled customer’s complaint? How do we assuage the feelings of a customer who is seething with fury?

According to Psmith in the City, there happens to be a regular post in American companies, called a mistake-clerk. His Key Responsibility Area is to receive all the flak when customers complain. He is hauled into the presence of the foaming customer, cursed, and sacked. The customer goes away appeased. The mistake-clerk, if the cursing has been unusually energetic, applies for a rise of salary.

Being the ‘fall guy/gal’ is no one’s idea of fun. However, there are indeed situations which need managers to willingly face the firing squad, howsoever despicable the prospect may be!

The Enthusiasm of Being a Cog in the Wheel

When Psmith joins the New Asiatic Bank, he believes that he, as an individual, ceases to exist. Instead, he becomes a cog in the wheel and a link in the bank’s chain. He makes his superiors believe that he, the Worker, shall not spare himself; that he shall toil with all the accumulated energy at his disposal.

Whose is that form sitting on the steps of the bank in the morning, waiting eagerly for the place to open? It is the form of Psmith, the Worker. Whose is that haggard, drawn face which bends over a ledger long after the other toilers have sped blithely westwards to dine at Lyons’ Popular Cafe? It is the face of Psmith, the Worker.

Discipline is the key to smoother operations. Painful duties cannot be shirked. In any case, Peter F. Drucker recommends focusing on one’s performance, rather than being concerned about one’s happiness.

Secretaries

Once upon a time, behind every successful senior manager or CEO, there used to be a secretary. Without a secretary fussing over them, the best of bosses would collapse. Their performance ratings would drop. Meetings, appointments, conference calls, travel plans, grapevine management, appointments, appraisals, promotions – there was virtually no activity in a company which fell outside the circle of influence of this omniscient and omnipotent tribe. Lesser mortals would invariably strive to always remain in the good books of the members of this species.

Over time, this species appears to have joined the ranks of such endangered ones as those of tigers, rhinos, and panthers. The smart ones have managed to get kicked upwards and have assumed operational roles. The not-so-smart ones have gravitated towards the unalloyed bliss of handling some mundane chores. The dull ones have simply been asked to pack their bags and seek greener pastures elsewhere.

In Plumsville too, secretaries keep the affairs in the lives of their bosses going on smoothly.

Lord Emsworth has employed a series of secretaries, most notable among them the ever-suspicious Rupert Baxter, the highly efficient young man who never seems to be able to keep away from Blandings, despite his boss’ increasingly low opinion of his sanity. He is succeeded in the post by Reginald Psmith, and later by the likes of Hugo Carmody and Monty Bodkin. The castle’s splendid library was catalogued, for the first time since 1885, by Eve Halliday.

When in the company of Lord Marshmoreton, we meet Alice Faraday. Julia Ukridge has a secretary by the name of Dora Mason. Aunt Agatha’s plans to get Bertie Wooster to take up the role of a secretary to the Cabinet Minister, A. B. Filmer, get thwarted by the acts of an angry swan.

Of course, the most outstanding secretary was Miss Myrtle Watling who made herself so very indispensable to Cedric Mulliner that he ended up marrying her!

Entrepreneurship

A Risk-Taking Ability

When it comes to stoking entrepreneurial ambitions and improving one’s propensity to take risks, Joan Valentine, the heroine of Something Fresh, exhorts us as follows:

Don’t get into a groove. Be an adventurer. Snatch at the next chance, whatever it is.

She makes us appreciate that the ideal adventurer needs a certain lively inquisitiveness. She has a sense of enterprise which keeps her moving on in life.

A Dash of Optimism

Elsewhere in the canon, we meet Stanley Featherstonehaugh Ukridge, a charismatic opportunist who will do anything to increase his capital – except, of course, work. He believes in the adage that unless one speculates, one does not accumulate. He keeps coming up with get-rich-quick schemes and failing in his ventures with a remarkable degree of consistency. But his buoyant optimism never deserts him.

We find him setting up a Dog College where dogs can get trained to perform at a music hall. We also find him setting up an Accident Syndicate so insurance claims could be split up. He also supports sailors in the boxing ring. Elsewhere, we find that he is not averse to splitting a real estate commission earned during the sale of an English country house. In Love Among the Chickens, we find him setting up a chicken farm which also fails. But his buoyant optimism never deserts him. He starts visualizing starting up a duck farm!

Ukridge makes for an interesting case study on how not to set up and run a business. Lofty sales projections, an over-dependence on credit from suppliers, and lack of risk planning to overcome unforeseen setbacks ensure a failure of his ventures. Moreover, most of his ideas are of an immoral kind and are not sustainable.

Luck By Chance

The role that a chance occurrence plays in the life of an entrepreneur is brought out in Uncle Fred in the Springtime. Lord Ickenham tells Pongo of the policeman who accosted his aunt Brenda and said that her dog ought to be wearing a muzzle. When the aunt whipped her lorgnette from its holster and looked sternly at the man, he was never the same again. He left the Force, and eventually drifted into the grocery business.

And that is how Sir Thomas Lipton got his start.

Production/Operations

In Plumsville, we do not run into any operations of a manufacturing kind. But rendering a service is what keeps many of the characters busy.

In Plumsville, besides Anatole, we also run into other cooks who are adored by their respective employers. In Jeeves Exerts the Old Cerebellum, we come across the example of Miss Watson whom Mr. Mortimer Little, uncle of Bingo Little, intends to marry.  

Discipline for Rendering Impeccable Services

Something Fresh touches upon the kind of discipline required to render impeccable services at Blandings Castle. It takes a bevy of servants to keep things running in an orderly fashion at the Castle.

Besides the ever-present butler Beach, with eighteen years’ service at the castle under his ample belt, it employs a number of footmen, such as Charles, Thomas, Stokes, James and Alfred. The chauffeurs Slingsby and Alfred Voules drive the castle’s stately Hispano-Suiza. Scottish head gardeners Thorne and Angus McAllister tend the grounds while George Cyril Wellbeloved, James Pirbright and the Amazonian Monica Simmons take turns to look after the needs of Empress of Blandings.

There is a rigid hierarchy here, backed by customs and rituals which need to be scrupulously observed. There are strict rules of precedence among the servants. A public rebuke from the butler is the worst fate that can befall a defaulting member of this tribe.

Kitchen maids and scullery maids eat in the kitchen. Chauffeurs, footmen, under-butlers, pantry boys, hall boy, odd man and steward’s-room footman take their meals in the servants’ hall, waited on by the hall boy. The stillroom maids have breakfast and tea in the stillroom, and dinner and supper in the hall. The housemaids and nursery maids have breakfast and tea in the housemaid’s sitting-room, and dinner and supper in the hall. The head housemaid ranks next to the head stillroom maid. The laundry maids have a place of their own near the laundry, and the head laundry maid ranks above the head housemaid. The chef has his meals in a room of his own near the kitchen.

All this may sound similar to running a five-star property in the hospitality segment. Also, behaviourally speaking, there is not much difference between our corporate citizens and those who work below the stairs. Both love discussing the idiosyncrasies of those above them.

Materials/Supply Chain/Logistics

When the dove of matrimonial peace keeps flapping its wings over the abode of a happily married couple – like that of Rosie M. Banks and Bingo Little – it is apparent that the household and the kitchen never run short of any critical item. Since Rosie keeps travelling often, one may safely assume that the credit of managing the supply chain management on the household front would mainly go to Bingo Little.

Another example of an efficient ‘no-stock-out’ system would surely be that of Jeeves, the resourceful valet of Bertie Wooster. He never runs out of critical items at his master’s lair, even managing the needs of surprise visitors who descended on the Mayflair flat at a short notice. A ready supply of tissue restoratives and pick-me-ups is always available.

In Episode of the Dog McIntosh, the successful and timely restoration of the custody of the dog McIntosh to Aunt Agatha demonstrates the importance of following the Just-in-Time dictum.

This is how Bertie says he procured aniseed powder, widely used in the dog-stealing industry:

I don’t know what the record is for popping out and buying aniseed, but I should think I hold it. The thought of Aunt Agatha getting nearer and nearer to the Metropolis every minute induced a rare burst of speed. I was back at the flat so quick that I nearly met myself coming out.

Finance/Banking/Insurance

Ukridge is of the view that ‘If you do not speculate, you do not accumulate.’ Those who dabble in the stock market would heartily approve of this sentiment.

Plum’s works do not offer any solace to those burning the proverbial midnight oil preparing cash flow and funds flow statements, though balancing of ledgers does figure sporadically in Psmith in the City. But he offers unique insights into the realm of finance, banking and insurance.

Of Insolvent Banks and Non-Performing Assets

In Do Butlers Burgle Banks? we meet Horace Appleby who looks and acts like a butler but is, in reality, part of a gang which is after jewels and precious objects. In nearby Mallow Hall lives Mike Bond, who has recently succeeded his late uncle as owner of the house and Bond’s Bank. He employs secretary Ada Cootes, and lives with his aunt Isobel Bond, who is confined to her room with a broken leg and has a nurse, Jill Willard.

Jill eavesdrops on a conversation between Mike and the bank trustees, General Sir Frederick Featherstone and Augustus “Gussie” Mortlake. The bank is insolvent by a hundred thousand pounds. Originally the amount was even greater, but Mike gambled with the depositors’ money to bring the amount down; he will go to prison if this is discovered.

Mike wishes someone would rob the bank to hide the truth. Jill suggests to Ada, who knows the combination to the bank’s large safe, that they rob the bank. They do so and after many twists and turns in the story, the police are on to Mike who fears he will go to prison if he keeps the suitcase, but the bank will fail if he returns it. Horace and the gang use their savings to finance the bank, saving Mike.

Making Insurance Companies Spiritual and Avoiding Stop Payment of Cheques

In Anselm Gets A Chance, we run into Myrtle Jellaby, niece of Sir Leopold Jellaby, the local squire, who happens to be a millionaire philatelist. Some of us would fondly recall the managerial abilities of Myrtle, who is in love with Anselm, the curate of the parish of Rising Mattock in Hampshire. Anselm cannot inform her uncle of the position of affairs because all he has to marry on is his meagre stipend.

Anselm benefits by an unexpected legacy – a stamp album which is insured for a sum of no less than five thousand pounds. Sir Jellaby pulls a fast one and declares the collection to be virtually worthless.

Myrtle brings in Joe Beamish who has served about sixteen prison sentences and has a sound reputation amongst burglars. Her idea is to get Joe to ‘steal’ the album so Anselm may claim the insurance money. But Anselm gets cold feet when it comes to lodging a claim.

Myrtle has definite views about insurance companies. Backed by her woman’s intuition, she goes to the root of the matter and touches a spot.

“What do you mean, you wonder? Of course we collect. Shoot the claim in to the insurance people without a moment’s delay.”

“But have you reflected, dearest?

“It doesn’t matter whether a thing’s valuable or not. The point is what you insure it for. And it isn’t as if it’s going to hurt these Mutual Aid and Benefit birds to brass up. It’s sinful the amount of money those insurance companies have. Must be jolly bad for them, if you ask me.”

Myrtle believes that insurance companies have too much money and would be better, finer, more spiritual insurance companies if they were made to cough up high value claims. Persuaded by her, Anselm realizes that it was not only a pleasure, but a duty, to nick the London and Midland Counties Mutual Aid and Benefit Association for five thousand pounds. It might prove the turning-point in the lives of its Board of Directors.

The fact that Myrtle herself has engineered the theft leaves Anselm shaken to the core. Of course, love prevails over ethical considerations.

But the situation undergoes a sea change when Anselm delivers a moving Sermon on Brotherly Love. Joe Beamish hands back the inherited stamp collection to him, thereby rendering a claim null and void. Sir Leopald Jellaby is found sobbing and expresses himself thus:

“Mulliner,” said Sir Leopold Jellaby, “you find me in tears. And why am I in tears? Because, my dear Mulliner, I am still overwhelmed by that wonderful sermon of yours on Brotherly Love and our duty to our neighbours.

“I wish to write you a cheque for ten thousand pounds for that stamp collection of yours.

“But your sermon to-night has made me see that there is something higher and nobler than a code of business ethics. Shall I cross the cheque?”

Having received a cheque, Myrtle does not waste time. She persuades Anselm to endorse it and give it to her, so she may motor to London that very night in her two-seater. This way, she would be at the bank the moment it opens and deposit it.

“You see, I know Uncle Leopold. He might take it into his head, after he had slept on it and that sermon had worn off a bit, to ‘phone and stop payment. You know how he feels about business precautions. This way we shall avoid all rannygazoo.”

There is nothing that so heartens a man in a crisis as the feeling that he has a woman of strong executive qualities at his side. Anselm kisses her fondly.

“You think of everything, dearest,” he said. “How right you are. One does so wish, does one not, to avoid rannygazoo.”

Systems and procedures

Regrettably, Wodehouse did not live long enough to witness the era of Information Technology. Around the time he handed in his dinner pail in 1975, this field was in its embryonic stage. Hence, this facet of management missed out on his humorous take on the digital world.

However, in the age of snail mail, telegrams, cyclostyle machines, telexes, fax machines, and large organizations with rigid hierarchies, Standard Operating Procedures drafted by glum looking internal auditors ruled. In Plumsville, one is apt to find rozzers and detectives who had their own set of procedures to be followed rigorously.

The Conscientious Rozzers

Take the case of rozzers who are over-zealous about protecting the property of the Crown. Use of their bicycles to impart riding lessons to young lasses gets resented. While tracking down criminals, they spare no effort. It is their upright and proper conduct which upholds the might of the Law. They are invariably meticulous in their approach. They show due respect to the gentler sex, unless they have direct evidence to the contrary. Even defaulters of the canine kind do not escape their fury.

Constable Ernest Dobbs (The Mating Season), Colonel Aubrey Wyvern (Ring for Jeeves), Eustace Oates (The Code of the Woosters) and Stilton Cheesewright (Joy in the Morning) are a few of the characters which pop up in one’s mind. 

Detectives

Detectives of the benign kind solve many a problem for themselves and for their clients. In our challenging times, they no longer wear disguises. These days, besides tracking unfaithful spouses, they assist their companies in protecting their data against unethical hackers. Scotland Yard may still not be looking for their services, but many others are slowly recognizing the value of hiring digital detectives. 

The Perks of Having a Sinister Smile

In The Smile That Wins, Adrian Mulliner, a private detective, falls in love with Lady Millicent Shipton-Bellinger, the daughter of the fifth Earl of Brangbolton who dislikes detectives. The father insists that Millicent must marry Sir Jasper Addleton, the financier.

Heartbroken, Adrian has a bad attack of dyspepsia and a doctor advises him that the best cure for it is to smile. Adrian has a sinister-looking smile that seems to say ‘I know all’ and causes a great deal of nervousness amongst people with something to hide. When invited to a Baronet’s country home he unleashes his smile on Sir Jasper Addleton who, guilty like all financiers, hands him a cheque for a hundred thousand pounds.

With the hundred thousand pounds in hand, and the unfortunate effect of the smile on the Earl just as the Earl was cheating at cards, Adrian gets the Earl’s blessing to marry Millicent.

Joining the Beloved’s Profession

In Bill the Bloodhound, we run into Henry Pitfield Rice, a young man employed in a detective bureau who has fallen in love with chorus girl Alice Weston. He proposes to her, but she refuses. She is fond of him but wants to marry someone in her profession. Henry tries to get a job on the stage but fails since he cannot sing or dance. Henry is sent by his employer to follow the touring company performing The Girl from Brighton, which Alice is part of, since a woman wants her husband shadowed and he is an actor in the show. Henry follows the company from town to town, using different disguises.

The touring company realizes that Henry is a detective. People there call him Bill the Bloodhound. They are holding a sweepstake on who he is investigating. The show has been successful, so he gets asked to join them as a mascot. Henry agrees, but refuses to reveal who he is following. During the next show, Henry proposes to Alice just before she goes on stage. Eventually, Henry joins the company, and becomes a part of the same profession as that of Alice.

Others

Investigators also include R. Jones of Something Fresh fame and Miss Putnam of Hot Water fame who plays a detective disguised as a secretary.    

Many companies do not encourage romantic relationships between their employees. However, hormones often overpower hierarchies.

Ethics

We run into many ethical dilemmas faced by some of the characters in Plum’s narratives. Admittedly, there are no easy solutions to these.

In Clustering Round Young Bingo, Aunt Dahlia commissions the famous valet to somehow persuade the temperamental French cook Anatole to join her staff, so that Uncle Tom’s lining of the stomach remains in the pink of health. Bingo, Anatole’s current employer, is aghast to hear this.

‘What! Is that – that buzzard trying to pinch our cook?’

‘Yes, sir.’

‘After eating our bread and salt, dammit?’

‘I fear, sir,’ sighed Jeeves, ‘that when it comes to a matter of cooks, ladies have but a rudimentary sense of morality.’

Many a times, Bertie Wooster is blackmailed by Aunt Dahlia who is bent upon getting her work done. The threat she holds out is that of banishing him from Brinkley Manor, her lair, where Anatole, God’s gift to the gastric juices, serves his delectable spreads.

In Something Fresh, the absent-minded Lord Emsworth ends up pocketing a prized scarab from the collection of American millionaire J. Preston Peters. Even though Peters suspects Lord Emsworth, he hesitates from directly confronting him on the issue, since his daughter Aline Peters is engaged to be married to Lord Emsworth’s son. He gets Ashe Marson to recover the scarab.

All managers face ethical and moral dilemmas in their career. Some are upright and uncompromising; many others allow practical considerations to prevail over principles.

Lessons of a General Kind

When the volume of the milk of human kindness coursing through an executive’s veins exceeds a certain critical level, peril lurks.

Voluntarily Seeking a Cut in the Paycheck

To Avoid a Saunter Down the Aisle

In The Episode of the Landlady’s Daughter, we run into Roland Bleke, an ordinary young man. He is a clerk in a seed-merchant’s office. Roland inadvertently gets engaged to his landlady’s daughter, Muriel Coppin, and does not want to marry her. He is supposed to marry her when his salary is large enough, so he asks his boss Mr. Fineberg to reduce his salary, which surprises Mr. Fineberg.

“Please, sir, it’s about my salary.”

“Salary?” he cried. “What about it? What’s the matter with it? You get it, don’t you?”

“Yes, sir, but it’s too much.”

Mr. Fineberg’s brain reeled.

“Say that again,” he said.

“If you could see your way to reduce it, sir——”

It occurred to Mr. Fineberg for one instant that his subordinate was endeavoring to be humorous, but a glance at Roland’s face dispelled that idea.

“Why do you want it reduced?”

“Please, sir, I am to be married when my salary reaches a hundred and fifty, sir. And it’s a hundred and forty now, so if you could see your way to knocking off ten pounds——”

For the Good of the Organization

In The Nodder, Mr. Mulliner tries to explain the role of a Nodder in a Hollywood motion picture organization thus:

‘Putting it as briefly as possible, a Nodder is something like a Yes-Man, only lower in the social scale. A Yes-Man’s duty is to attend conferences and say ‘Yes.” A Nodder’s, as the name implies, is to nod. The chief executive throws out some statement of opinion, and looks about him expectantly. This is the cue for the senior Yes-Man to say yes. He is followed, in order of precedence, by the second Yes-Man – or Vice-Yesser, as he is sometimes called – and the junior Yes-Man. Only when all the Yes-Men have yessed, do the Nodders begin to function. They nod.’

Wilmot Mulliner is one such. He is quiet, respectful, deferential, and obsequious.

Once he gets promoted to the rank of executive, starts getting his love reciprocated and is in receipt of a most satisfactory salary, he feels that the happy ending has arrived. He gets filled with the utmost benevolence and goodwill towards all humanity.

When the boss, Mr. Schnellenhamer, points out to him that the company is facing difficulties and needs to cut expenses, he proposes his own salary to be sliced by as much as eighty percent!

‘About how much were you thinking of?’

‘Well, you’re getting fifteen hundred a week.’

‘I know, I know,’ said Wilmot. ‘It’s a lot of money.’

‘I thought if we said seven hundred and fifty from now on …’

‘It’s an awkward sort of sum,’ said Wilmot dubiously. ‘Not round, if you follow me. I would suggest five hundred.’

‘Or four?’

‘Four, if you prefer it.’

‘Very well,’ said Mr. Schnellenhamer. ‘Then from now on we’ll put you on the books as three. It’s a more convenient sum than four,’ he explained.

‘Makes less book-keeping.’

‘Of course,’ said Wilmot. ‘Of course. What a perfectly lovely day it is, is it not? I was thinking as I came along here that I had never seen the sun shining more brightly. One just wanted to be out and about, doing lots of good on every side. Well, I’m delighted if I have been able to do anything in my humble way to make things easier for you, Chief. It has been a real pleasure.’

Employers simply love employees with this kind of a feudal and benevolent approach towards the organization!

Developing the Executive Abilities of Lady Macbeth

Dolly is the brassy, golden-haired shoplifting wife of Soapy, the brains of the couple. Unlike her husband, she is a firm believer in direct action. in Money in the Bank, Jeff Miller considers her to have the executive abilities of Lady Macbeth.

Justifying Being Late

Many of us have invented several excuses for landing up late in the office. In Quick Service, Joss Weatherby gives us a unique perspective.

When he walks into the offices of Duff and Trotter several hours later than expected, the following exchange takes place between him and Mr. Duff:

“You’re late!” he boomed.

“Not really,” said Joss.

“What the devil do you mean, not really?”

“A man like me always seems to be later than he is. That is because people sit yearning for him. They get all tense, listening for his footstep, and every minute seems an hour…”

Grooming Future-ready CEOs and Managers

By no stretch of imagination can this essay be taken to be an exhaustive one. It is merely a very thin slice of the delectable cake that Plum has left behind for managers to savour. The realm of management is a very wide one; so is the sheer range of Plum’s works. The attempt here is to not only connect some of the dots between the realms of management to some of his works but also to check if his oeuvre is relevant to navigate the choppy waters that our managers face in a high-entropy business environment.  

His works continue to be an effective balm for many a weary and wounded soul. When it comes to shrugging off those blues, these act like the pick-me-ups whipped up by Jeeves and make one rise over one’s dead self to higher things in life.

Plum’s works not only entertain us. These also carry invaluable lessons for mankind in general and for CEOs and managers in particular. The more the disruptions caused by advances in technology, the higher the risk of human alienation. The higher the level of alienation, the wider the prevalence of depression and psychosomatic illnesses. His works are based on the psychology of the individual and act as effective anti-depressants. This is the basic reason his works have a very long shelf life.

I am not a management academician, but I do believe that his works, if converted into case studies and brought into the regular syllabi of management institutes, can surely help us in grooming future-ready CEOs and managers.

Enlightened owners and CEOs, while rewarding good work, can consider presenting a set of Plum’s books to their star performers, so as to entertain, enthuse and educate their managers better.

Harvard Business School (HBS) was set up in 1908, when Plum was barely 27 years of age and was just warming up to his future career as an illustrious humourist. But if he had ever attended a management course at HBS, his characters might have been etched out differently.

Roberta Wickham would have been a marketing head at a FMCG conglomerate, coming up with such goofy schemes as getting management trainees to puncture the hot-water bottles of competing companies’ CEOs. Bingo Little would have been deploying his sporting spirits to educate people on investing in equities. Madeline Bassett would have been the dreamy Creative Head of an advertising agency. Roderick Spode would have been the Chairman and Design Head of Eulalie Secrets Ltd.

Florence Craye would have been dishing out such best-selling tomes as ‘A Managerial Spin to Our Drifting Times’. Pauline Stoker would have been the head of an event management company of repute. Jeeves would have been running an academy offering specialized courses in managing bosses. Bertie Wooster would have been delivering talks to a bunch of giggling management students on ‘Decision Making: Lessons from The Cat Chap’ and perhaps even working on a series of articles entitled ‘What the Well-Dressed CEO is Wearing’ for the Harvard Business Review.

Galahad and Psmith would have been found managing large multinational businesses, steering those strategically and handling their operations with quiet efficiency and effectiveness.  

The possibilities are endless. The mind boggles.

Had this been the case, management academicians would have readily incorporated his works in textbooks and even whipped up relevant case studies, thereby benefitting wannabe managers.           

Management by Milk of Human Kindness

In an interesting article (https://hbr.org/2014/07/managements-three-eras-a-brief-history), Rita Gunther McGrath identifies three eras of the process of evolution of management thought. According to her, if the first era pertained to execution – with an emphasis on creating scale – the second one focused on expertise. During the second era, professionals were focused on providing advanced services. Now, many are looking to organizations to create conscious and meaningful experiences. Though she argues that management has entered a new era of empathy, I would rather say that we have entered an era of consciousness, wherein managements are being increasingly called upon to act responsibly towards the planet which supports their sustenance.

Subconsciously, we have already entered an era of management thought wherein the basic credo is the Milk of Human Kindness, a term borrowed by Plum from Macbeth more than a century back. Empathy has indeed become important, making businesses aware of larger issues besides shareholder returns. Triple-line bottom accounting is gaining traction. ESG (Environment, Society, and Governance) norms are being applied by investors before they decide to loosen their purse strings. Blockchain is being deployed to offer a transparent deal to the customer, who continues to rule the roost. Employees are increasingly showing a preference for employers whose transactions are equitable, fair, and transparent. 

As we march into the future, a Wodehousean approach to Management could help organizations in more ways than one.

Notes:

  1. Illustration on Secretaries by Mario Miranda; Caricature of P G Wodehouse courtesy Suvarna Sanyal.
  2. Inputs from Anustup Datta, Chakravarti Madhusudana, Elin Woodger, Prof Satish Kapoor, and Tomas Prenkert are gratefully acknowledged.

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