Feeds:
Posts
Comments

Posts Tagged ‘Brand Image’

Professionals need to step back every once in a while and check if their brand image is bright and shining. Keeping one’s brand value burnished helps in career progression. It is also an immensely satisfying slice of life which promotes self-worth and boosts self-confidence.

Here is a checklist of the kind of inputs which go into keeping a professional’s brand value burnished.

1. Under-promise, over-deliver
Being aware of our core strengths as well as limitations helps us to assess our chances of success in delivering on a project. By ensuring that we commit conservatively but deliver zealously, we build up a reputation of reliability. There are indeed times when a polite ‘no’ could save us from denting our reputation.

2. Practice honesty and openness in relationships
Our colleagues and team members are equally smart. They are quick to sense a touch of opacity on our part. They detest a lack of transparency in us. Dealing with those around us with honesty ensures that they repose their faith and trust in us. As a result, our capability of getting things done improves.

3. Be a friend, philosopher and guide
All of us have some expertise which may not be directly relevant to our Key Result Area. It could be an insight into theTEAMS realm of alternative therapies which a colleague can use for one of her family members. It could be about handling rebellious teenagers at home. If we put such expertise to use by helping others around us, word goes around and others rush in to seek our counsel. We might have the image of a tough task master, but this softer aspect of our personality helps us to build a unique brand for ourselves.

4. Network
Whether within the organization or outside, networking goes a long way in building up our reputation. The trick, however, is in avoiding those with a negative outlook, while promoting ties with those who have positive vibes.

5. Keep learning
Keeping the saw sharpened always helps. By refreshing our knowledge pool continuously, we remain a leader in more ways than one. Often, a dash of humility is all it needs to remain ahead of the curve.

6. Be genuine
By being ourselves, we enhance our dependability. Others feel reassured and refreshed after each encounter with us. They do not mind confiding in us. In turn, this helps us to understand and address their anxiety and concerns better. Our ability to deliver improves.

A brand is all about reliability and dependability. It offers good value for money. So do professionals who work on the basis of deliverables. Smart ones realize that an image is merely a matter of perception. It needs to be backed by real inputs so one’s brand value remains intact and is kept burnished at all times.

Read Full Post »

Thirukkural (திருக்குறள்), also known as the Kural, is a classic Tamil ‘sangam’ (3rd century BC to 4th century AD) literature composition. It has 1,330 couplets or ‘kurals’. It was authored by the renowned poet Thiruvalluvar.

The Thirukkural is one of the most important works in the Tamil language. This is reflected in some of the other names by which the text is given by such as ‘Tamil marai’ (Tamil Vedas); ‘poyyamozhi’ (words that never fail); and ‘Deiva nool’ (divine text).

Just like ‘Ramayana’, ‘Mahabharata’, ‘Bhagavad-Gita’ and other scriptures, Thirukkural is also replete with words of wisdom. It is simple and contains profound messages.

Thirukkural has 133 chapters, each containing 10 couplets. Broadly speaking, all the 133 chapters can be divided into three sections: Righteousness, Wealth and Love. In the text below, the serial number of each couplet appears on the top, followed by its Tamil text and then by its near-literal translation in English.

Thiruvalluva

Practising as well as aspiring managers could draw quite a few lessons from Thirukkural. Here is a modest attempt to capture a few of its facets.

Leadership

Leadership is more of an attitude and a way of living and behaving. It is about opening one’s heart. It is about inspiring those around one. It is about leading others by example. It is about standing up for others and shielding them from harm.

770Thirukural 770Of what avail is the army of heroic warriors if there be no general to guide them?

388Thirukural 388He is a God among men who shields his subjects.

A good leader is an avid listener. He encourages dissent.

416Thirukural 416Listen to wholesome counsel however meager; for out of it springs great good.

389Thirukural 389The world is under the sway of the monarch who puts up with bold and bitter counsel.

529Thirukural 529Reject none on the score of disagreement. Men who have become estranged will flock to you.

LEADERS

A leader’s life is not easy. Following ‘dharma’ (righteousness) is his/her foremost trait. Being impartial and just is another.

33Thirukural 33Avail yourself of all opportunities. Do not cease from practicing Dharma on all possible occasions to the best of your ability.

111Thirukural 111An equity which knows no partiality is in itself a unique virtue.

432Thirukural 432Niggardliness, empty honor, blind favoritism, are all the faults of a king.

541Thirukural 541Strict enquiry and impartial justice mark the rule of a just monarch.

Intuition plays an important role in the life of a leader. Steve Jobs’ life is a living example of this trait.

429Thirukural 429Men of foresight who guard themselves against coming events know no distress.

Leadership is about human experiences and not about processes.

578Thirukural 578The world belongs to a king who can do his duty and yet be courteous.

Mergers and acquisitions often follow the rule of tying up with a former adversary in business. Google acquired Android, YouTube and Motorola Mobility, so as to extend the reach of its business as also to diversify into related verticals.

679Thirukural 679It is much more urgent to secure the alliance of one’s enemies, than to do good to one’s friends.

Brand Image of an Organization

Thirukkural has chapters which are intended for developing and managing kingdoms. The attributes of an ideal kingdom mentioned in the ancient text are equally applicable to the contemporary corporate world.

738
Thirukural 738Five are the ornaments of a kingdom – absence of disease, wealth, fertility, happiness and security.

This can be interpreted to mean that a great company is one which has a strong brand image amongst all its stakeholders. Healthy and vibrant employees form the backbone of a company. By generating a surplus for its shareholders, wealth gets created. A culture which enables fertile imagination and innovation ensures its long-term survival and well-being. A result-oriented but relaxed culture results into greater happiness of its employees. Guarding the company’s assets – material as well as intellectual – ensures survival in a highly competitive environment.

Management

Managers need to be resolute, decisive and action-oriented. Loyalty to the management and operating within the company policy paradigm are two of the several qualities they need to have.

668Thirukural 668What you have clearly decided to do, do it without hesitation and delay.

766Thirukural 766Heroism, honor, tried policy and fidelity to the king, these four are an army’s shelter.

Stephen Covey has spoken of the habit of ‘sharpening the saw’. The poet also emphasizes the need to keep upgrading our subject knowledge, so as to do well in our careers.

401Thirukural 401Entering an assembly without sufficient knowledge is like playing at a dice board without its knowledge.

444Thirukural 444To follow in the footsteps of those who are greater than oneself is the crown of one’s strengths.

Planning, and thinking ahead, needs to be given a high priority. Want to beat the competition? Know its strengths and review your plans accordingly.

461Thirukural 461After much deliberation over profit and loss and the final gains, launch on a task.

471Thirukural 471A king must act after measuring the strength of his plan, his own resources, the strength of the enemy and that of the ally.

Restraining anger is important. Anger is also an important weapon in a manager’s arsenal. It can be used to put in place a team member who might be getting too big for his boots. When held back and allowed to simmer within, it can be used very effectively. Patience and forbearance are recommended. We also need to have the knack of getting our timing right!

305Thirukural 305If a man were to guard himself, let him restrain anger. Otherwise anger gets the better of him.

487Thirukural 487The wise will not fly into a passion when assailed; they allow their anger to smoulder within till the right time comes.

158Thirukural 158Conquer with forbearance one who has done you harm and caused you anguish.

484Thirukural 484One can succeed in the attempt to conquer the world if the right time and the right place are chosen.

Management is all about getting things done. A smart manager would know what needs to be done, who is the best person for doing it, and the right time to get it done.

516Thirukural 516The thing to be done, the proper person for it and the appropriate time for doing it, must all be duly weighed.

Meetings

Here are some guidelines on when to speak, how to speak and what to speak.

711Thirukural 711Men should weigh their words in speaking when addressing an audience.

714Thirukural 714Before brilliant people, be brilliant; before plain people, be as plain as white chalk.

715Thirukural 715The humility to maintain silence before superiors is the best of all good qualities.

Planning and Execution

The poet exhorts us to avoid procrastination.

674Thirukural 674An unfinished deed and an unfinished fight will, like a half-extinguished fire, cause ultimate harm.

675Thirukural 675Do a thing after carefully deliberating on five things – resources, means, the time, the nature of the deed, and the place.

ch-12-we-and-us-2

677Thirukural 677The manner in which a thing should be done is to be determined after consulting an expert.

Getting Hired

Whether we are hiring a chartered accountant or an engineer, the cultural fit with the company is of great importance. People who sound the same based on their CVs are all different. Their value systems are determined by the family they belong to and the environment they have grown up in. Their personality traits are not the same.

Would they fit in with their immediate team members? Would they vibe well with the culture of the organization? These are some of the questions to be asked so as to ensure that we make better hiring decisions.

960Thirukural 960Out of modesty springs one’s greatness. Out of humility rises the honor of the family.

951Thirukural 951Probity and a sense of shame are virtues innate only in men of noble lineage.

The poet also exhorts us to make a hiring choice with due diligence.

509Thirukural 509Let men be chosen with deliberate care; when once the choice is made, let no suspicions crawl into your soul.

632Thirukural 632A minister should have five qualities: tenacity of purpose, birth in a respectable family, welfare of people, profound learning and perseverance.

Managing the Self

Like all spiritual texts, Thirukkural also extols the virtues of connecting with one’s inner self.

Being amiable and speaking positively helps.

93Thirukural 93To welcome one with a pleasant look and loving words is righteousness.

Helping others in a self-less manner may result into long-term loyalists getting developed. However, help rendered to an ungrateful person could be a waste of one’s time and efforts.

103Thirukural 103Help done expecting no return, if weighed, will be vaster than the sea.

105Thirukural 105Help rendered is not in terms of the return but its value depends on the receiver.

Forgetting and forgiving helps us to reduce our own stress levels.

108Thirukural 108It is not good to forget the benefit received; but it is good to forget then and there the injury done by another.

Self control is the real treasure. So is walking on the right path.

122Thirukural 122There is no greater wealth than self-control; treasure it as your wealth.
132Thirukural 132Strive hard to walk in the right path. One finds it one’s surest ally.

Tiruvalluvar_Statue_Kanyakumari

Loose talk, inane gossip and back-biting happen to be some of the tricks of making enemies and losing friends!

187Thirukural 187Those who alienate friends by back-biting may have forgotten the art of making friends through suavity of speech.
200Thirukural 200Speak profitable words; avoid nonsense.

Gems of General Wisdom

Renown

234Thirukural 234The wise are not favored by the gods; but the renowned on earth are adored by them.

Compassion

250Thirukural 250Oppress not the weak; remember your own fate in stronger hands.

Truth

298Thirukural 298Water cleanses the body; truth cleanses the soul.

True knowledge

352Thirukural 352Men of pure vision are led from darkness to light.

Will Power

595Thirukural 595The greatness of a person is proportionate to the strength of his will power.

Challenges

621

Laugh over your obstacles; nothing like it to push them further and further.

FEMALE POWER

When it comes to cautioning leaders and managers against amorous advances within the confines of their place of work, Thirukkural is silent. However, it is interesting to note that in the Love section, it does deal with matters of romance, sex and lust. If there are observations from the view-point of the so-called sterner sex, we also find insights from the delicately nurtured amongst us. To that extent, the text may be held to demonstrate a decent level of gender parity. Chivalry is far from being dead!

Each ‘kural’ is complete in itself. It deserves to be meditated upon, one at a time, and imbibed in our day-to-day lives. One wonders at the keen observations of the poet, his sagacity and the effort he has taken to collate and compile this beautiful work, replete with words of wisdom which continue to be as relevant today as they were in the days of yore.

(Notes:

  1. English translations of the ‘kurals’ quoted here are courtesy Mr V R Ramachandra Dikshitar, as per the book ‘Thirukkural of Tiruvalluvar’ brought out by The Adyar Library and Research Centre of The Theosophical Society, Chennai, India; ISBN 81-85141-08-8.
  2. My sincere gratitude to various persons who enabled this multilingual compilation.
  3. An abridged version of this post also appears in my book ‘Surviving in the Corporate Jungle’, ISBN 978-1-4828-8850-8.)

(Related Posts:

https://ashokbhatia.wordpress.com/2017/11/14/the-many-faceted-thirukkural

https://ashokbhatia.wordpress.com/2013/05/27/management-lessons-from-ramayana

https://ashokbhatia.wordpress.com/2013/07/12/management-lessons-from-mahabharata

https://ashokbhatia.wordpress.com/2015/09/04/management-lessons-from-the-life-of-lord-krishna

https://ashokbhatia.wordpress.com/2017/02/01/sacred-scriptures-of-india-and-the-bhagavad-gita)

Read Full Post »