The cultural ethos of an organization is essentially reflected in the way the top honchos conduct themselves. It also manifests in the manner in which the organization handles its relationships with diverse stakeholders.
Empathy is a critical component of the ethos of an organization. The trait of being able to put oneself in another person’s shoes and arriving at business goals and decisions by consensus helps the organization to be more efficient.
Understanding and empathizing with the perspective of the party of the other part also makes it easier to negotiate and successfully close tricky business deals. As an example, when one tries to finalize an order with a customer of Japanese origin, one discovers the value of empathy and mutual trust, because the latter is apt to ask for a detailed costing of the product on offer, a prospect often disliked by most businessmen hailing from a different culture.
Unfortunately, empathy and consensus do not always form a part of the arsenal of business owners and CEOs who are considered successful. Quite a few business leaders have brought to fore a leadership style which tolerates no dissent and abhors a natural impulse to seek consensus. Bill Gates, Steve Jobs and Jeff Bezos are some who have demonstrated that a leadership style which celebrates conflict, disruption and dominance is not only a virtue but possibly also an enabler of sustained creativity, technological evolution and advancement.
Of humility, consensus and culture
However, it appears that CEOs with a Western mind and an Eastern heart are configured somewhat differently. Microsoft CEO, Satya Nadella, sounds passionate about leadership and transformation, but the route he chooses is based on ethos, empathy, empowerment and democratization. In his book “Hit Refresh”, he concludes that ‘the choice of leading through consensus versus fiat is a false one.’
He goes on to propose that the ‘C’ in the CEO represents culture, thereby implying that culture building forms the core of his leadership style. In his leadership paradigm, hubris gives way to humility and envy to empathy. A CEO is as much responsible to the investors as he is accountable to the citizens.
A transformation in the offing?
Brand Microsoft has never been about empathy. Rather, its operating style has always been that of crushing the competition. But then, why would it allow Linux applications to run on Windows as well? Perhaps, rapid progress in the realm of technology is making friends out of foes, leveling off the field and making diversity and inclusion the critical components of a business strategy.
How this transformation plays out in future would depend on many factors. The way the market environment shapes up. The degree of freedom truly enjoyed by a senior person at the helm of affairs. The collective consciousness and value system of the core team which supports the CEO in steering the business, possibly based not only on a commercial compass but also on a spiritual one.
The argument one often comes across is that when satisfactory business results are coming in, what is the need for management to deploy such soft practices as empathy, humility and consensus in their operations?
In his book entitled “Be Unreasonable”, Paul Lemberg argues that when a top honcho believes in being reasonable, the business only gets buried deeper in conventional wisdom. He goes on to demonstrate how unreasonable strategies can bring one unconventional success.
This does seem like a workable proposition, especially when one is working in a highly competitive and disruptive environment. However, such a materialistic approach is open to challenge in some ways. One, the long term sustainability of business itself could come under a cloud. The success can then be fuelled only by a perennial outpouring of disruptive innovations, a feat which many businesses may find difficult to achieve. Two, the human capital of the business is likely to remain underserved and underexploited. It is almost certain that team members working under such conditions would not be happy souls who put in their best performance.
A feminine touch
In yet another noteworthy piece of work entitled “Shakti Leadership”, authors Nilima Bhat and Raj Sisodia argue that too many people have bought into a notion of leadership that exclusively emphasizes traditionally ‘masculine’ qualities: hierarchical, militaristic, win-at-all-costs. They propose that this approach has led to corruption, environmental degradation, social breakdown, stress, depression and a host of serious problems.
They show us a more balanced way, a leadership that is generative, cooperative, creative, inclusive and empathetic. These are traditionally regarded as ‘feminine’ qualities, but are worthy of emulation. In the Indian yogic tradition, these are symbolized by Shakti, the source that powers all life.
Indian scriptures speak of the concept of Ardha Naareeshwara, a form which is an eclectic mix of masculine and feminine features. This is what could turn out to be a better recipe for sustained success in the decades to come. A leadership style which is based on both masculine as well as feminine traits.
The technology explosion
Much like capital, technology in itself is soulless. However, American author Tracy Kidder has held that ‘technology is nothing more than the collective soul of those who build it.’ One would therefore not be wrong in surmising that even in the face of the technological explosion that we experience in our times, human beings – and as a logical corollary, human values – shall always play a definitive role in shaping the society along more just and humane lines.
The power of social media to shape public discourse and reform political decision making is already on display. Yes, there is always the danger of people getting manipulated by an overt use of the same social media. But surely these are short-time blips on the dimension we label as time and cannot last too long.
The future holds hope
Empathy appears to be kicking in. So-called feminine traits like creation and inclusion are taking centre stage. Competition is giving way to collaboration.
A noteworthy feature of organizations which believe in the virtue of empathy is the intention to give back to society some part of what the business gains from it. What follows is a keenness to offer products and services for the overall good. That is the kind of approach that Microsoft and many other enlightened businesses take.
(Related Post: https://ashokbhatia.wordpress.com/2016/04/04/super-leaders-the-near-perfect-ceos)
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