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UNDERSTANDING HUMAN VALUES

Values can be defined as abstract and conceptual beliefs which act as a guideline in the lives of humans and influence the ways in which people and events are evaluated. The values of honesty, integrity, love, and happiness are termed as destination values whereas the values of health, status, intelligence are path values which help attain destination values.

While the destination values remain constant and act as a guiding light towards higher order goals, the path values are temporary and help achieve lower-order goals for humans. Humans are a mix of both types of values which are reinforced by the culture and environment in which they grow.

Where Do Values come from?

Values cannot exist in isolation from society. Every value can be referred to as a ‘goodness’ that exists in one’s mind, which in turn, exists as a sociometer construct that guides both collective and individual action.

Values can be formed biologically, determined by human needs, wants, and desires, and following one’s birth, they are formed from particular social groups, whose core values are determined by its purpose.

HUMAN VALUES AND ORGANIZATIONS

One can hardly glance at the front page of a newspaper without being confronted by a story of misconduct or unethical behavior in organizations. With this world becoming more and more profit centered, the relevance of value-based lens in this world of materialism is getting blurred.

For a vehicle to perform efficiently, it needs both an engine for power and a steering system for guidance. A similar analogy can be applied to any organization as well; the purpose or vision is the engine that propels it forward and the human values act as the steering system which guides it.

Just as it is important to be able to identify with an organization’s purpose, it is also important to align with its values. Organizations that authentically define their values show employees how to align their behaviors with the things that matter to the organization.

MAKING VALUES EFFECTIVE

An organization’s core values only have power when – and to the extent that – the humans in and around the organization feel a connection to them. When human values and organizational values overlap for employees, that’s when they are truly connected to their workplace.

The three ingredients that actually make values effective in an organization setup can be termed as follows:

Make Values Operationalized: Every organization can come up with a fancy set of value system that they follow. However, in order to make it effective it is important that similar values are reflected in the way the organization, its departments, teams and individual employees’ work on a day to day basis, propelled by actions and decisions.

Start from the Top: Leadership group of every organization must live up to the values that they stand for. Developing such value driven organizations always flows from the actions and decisions at the top level. An employee always idolizes his boss, so it is important that people at the top level are able to practice what they preach.

Communicate Values: Using content to communicate one’s value helps to develop a virtuous cycle. The content connects the organization to its values, keeping the values at the top of the mind for each team member when they are making decisions or crafting processes as a part of their daily tasks.

HUMAN VALUES AND RELEVANCE FOR ORGANIZATION STAKEHOLDERS

Values are an indispensable component of a healthy workplace culture. These provide a framework within which the organization can test its decisions, accomplish tasks, and interact with outside stakeholders.

Values and Organization: When organizations explicitly define their values and beliefs, they provide immediate clarity for decision making. Upholding human values helps create boundaries that show staff and clients where the organization is headed to.

A recent study conducted by the World Economic Forum highlighted how the organizations that nurtured a value system making it a part of their brand appeal without being single-mindedly focused on profit making were the ones which actually generated the most value and attained market leadership position.

The best example within the Indian context is that of the Tata Group. The guiding principles of the TATA group evolve from its rich value system and traditions of trusteeship as a way to redistribute the wealth created by the industrial society kept aside exclusively for the benefit of people at large.

Values and Leadership: Many leading thinkers and business practitioners advocate that true leadership is best expressed through the lens of values and beliefs of an organisation’s senior management, which serve to mould the broader organisation’s core identity and mindset. Values distinguish an able leader from a mere instructor.

As per the definition given by Busch and Murdock (2014), value-based leadership is considered as goal-setting, language-creating, problem-solving, and value-developing interaction, which is an integral part of any organization’s human values and very high ethical standards.

Following a value-driven path not only brings about clarity but also facilitates better decision making and goal accomplishment on the part of a leader. Value-driven decision making makes the leader standout and leave an everlasting imprint.

Values and Employees: Any business is as value-driven as the value systems of its individual employees. Value-driven employees not only turn into a long-term asset for the organization but also end up doing well in their lives and careers.

According to Maslow’s Need Hierarchy theory, human needs can be broadly categorized under five categories. Of these, Self Actualization needs come at the top of the pyramid. This clearly highlights how an employee – being a social animal – wants much more than monetary satisfaction.

Various studies show how employees are positively impacted when involved in CSR initiatives or when they follow their value system, rather than when driven by greed. Human values can act as a guiding light towards a better professional and personal life for an employee.

FINAL REMARKS

Business Ethics is a recent buzzword in modern organizations which constitutes the different human values and goes much beyond the materialistic business objective of profitability and growth. As most of the organization decisions are based upon values, the long-term sustenance of any organization is not possible without a robust value system.

With the increasing needs of different stakeholders, the modern organizations demand a more value-based approach of decision making. Value alignment not only helps in better decision making but also help organizations develop a feeling of trust with external stakeholders – like customers – ultimately leading to improved business performance.

Human Values can be considered as the soul of any modern organization. These act like the binding thread that integrates the organization with individual employees leading to holistic growth of the organization and the associated stakeholders.

Introducing the Author:

Vasu Garg (22 Years) is a 2nd-year student at MDI Gurgaon specializing in the field of Finance and Marketing. Prior to this, he completed his B.com (Hons) from Hansraj College, University of Delhi.

Despite no past experience in a corporate environment as a full-time employee, he has gained a certain level of exposure to the corporate world through a range of internships with organizations like Nomura, PharmEasy, UrbanCompany, IIFL, etc.

In terms of hobbies, he is passionate about participating in social work and playing cricket.

Notes:

  1. Permission of SPANDAN to reproduce this essay here is gratefully acknowledged.
  2. This essay is the top winning entry in an Essay Contest organized by SPANDAN recently.

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Winners were recently announced in respect of a pan-India essay competition on Human Values in Present Day Organizations. The competition was organized by Spandan, a NGO which aims to spread the criticality of human values in management.

Vasu Garg of the Management Development Institute (MDI), Gurugram, Shreya Kumari of Patna Women’s College and Ankur Mahajan of KJ Somaiya Institute of Management, Mumbai, were declared winners of the first three positions, respectively.

Spandan: A Brief Note

Spandan Foundation for Human Values in Management and Society (Spandan in short) originated as a result of the academic and research interest of Prof G P Rao. It had been formed about two decades back. It is supported by a small group of industrial organizations, management institutions and individuals.

The word Spandan is drawn from the Sanskrit language. It means heartbeat, vibration, pulsation and echo. As a concept, the term is meant to convey that faith in the basic goodness and intrinsic altruism of human beings have both always been the driving force for human existence, growth and development.

The Mission

Propagation and inculcation of human values in education, management and society.

The Vision

‘Humanising self through a communion of hearts’.

The Belief

Businesses deliver suboptimal results when their ‘Results’ are viewed as being at odds to their ‘Relations’ with different stakeholders. An optimal balance between ‘Results’ and ‘Relations’ needs to be struck; this alone can enable an organization to achieve its goals effectively and efficiently on a sustainable basis.

The team at Spandan strongly feels that the need of the hour is to create Functionally Humane Organizations – a committed group of human beings doing their best in the interests of various stakeholders.

The Essay Contest (2021-22)

The contest was steered by Satish Sekhri, a senior management professional. Scholars and students from more than 100 management institutes were invited to participate. Fifty-eight entries from different institutes were received for the competition.  

Of these, fourteen entries were short-listed and referred to a jury comprising Prof. Varun Arya, Founder Director of Aravali School of Ignited Minds, and Ashok Bhatia, a management thinker and author. The jury zeroed in onto five finalists. The criteria for evaluation were: The emphasis on human values, language and approach to the subject, and the practicality of the suggestions made.

The five short-listed essays were finally evaluated by Mr. Virender Singh, a former Chief Justice of the Chhattisgarh High Court. Thereafter, the three winners mentioned above were announced at a virtual event in the presence of Chief Justice Mr. Virender Singh, Jagesh Khaitan, who is the chairman of Kuantum Papers and of  Spandan, and Anil Kohli, the NGO’s honorary secretary.

The winners were given cash rewards of ₹50,000, ₹30,000 and ₹20,000 respectively.   

Future Activities

A series of lectures by eminent experts in the field of human values are on the anvil. As and when the dates are finalized, necessary details would be available at the Spandan website: spandanfhv.com.

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If you are looking for a book imparting management lessons backed by some shimmering jargon and quotes from famous experts in the field adorning its pages, this one is bound to disappoint you.

In case you have a researcher’s attitude and are hoping to unearth some new facts or discovering new management theories, you will find nothing here that may excite you or whet your appetite for a scholastic understanding of the science and art of management. 

However, if you believe that the real world of management has lot of experiential learning to offer and that values and ethics play a crucial role in the sustained success of a business organization, you would be delighted to have come across this book, entitled Practical Lessons from Great Managers.

By the time you devour this plain vanilla offering, you would have realized that a formal management degree is but a launching pad of sorts. It is not essential to achieve success in one’s career. It may be merely desirable so as to advance your career prospects, especially given the corporate world’s preference for formal degrees.

The author of the book, Mr. Ramesh Subramaniam, offers keen insights into the practice of management. Based on his five decades long experience in the leather footwear industry and in industrial promotion, he shares his experiences in a very lucid manner. The narrative has an easy flow and touches upon various concepts, drawn from his observations about the kind of situations and challenges faced from time to time. The book is arranged in 14 chapters and runs into 104 odd pages. The presentation is not chronological in order. Rather, it takes up a concept and develops it across the entire span of his career.

Written to impart acquired knowledge, the book categorically deals with such facets of management like communication, strategy, integrity, customer relations, leadership, policies, innovation and the like. The underlying messages are very clear – the importance of training one’s mind, decision making based on sound values and cultivating a passion for continuous learning. This is akin to Stephen R. Covey, in his book The 7 Habits of Highly Effective People, exhorting managers to always keep their ‘saw sharpened.’

One of the typical practices which define a manufacturing mindset of yesteryears is brought out rather clearly in the book – that of employers taking a jaundiced view of employees taking leaves! Yet another is that of treating physical availability as a sign of higher productivity. In the current pandemic driven operations, where work-from-home has proved its value, albeit in other sectors of the economy, some of these notions may not be relevant.   

I confess I had the good fortune of working with the author of the book for close to five years when we were together at the Footwear Division of Tata International. He was thorough in whatever he took up, was a good teacher and always encouraged me to maintain two diaries – one for routine work, another to keep a meticulous record of new things learnt on the job.

If you wish to learn creative problem-solving in such organizations as Bata, Tata, FDDI and Sri City, this is precisely the book you are looking for. If you are curious to know how such organizations follow ethics and values and how managers therein resolve the dilemmas inherent in such cases, it is a must-read.

Going through a pragmatic book of this kind, penned by a management veteran, is a pleasure. It would surely be a worthwhile journey for those who aspire to survive and excel in the corporate jungle! 

 

(Amazon: https://www.amazon.in/dp/1636401961
Flipkart: https://www.flipkart.com/practical-lessons-great-managers/p/itmaf7071c6a6eb8?pid=9781636401966)

      



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 A Tribute to Swami Vivekananda: Leader Extraordinary

“On the seventh of August 1941, in the city of Calcutta, a man died. His mortal remains perished but he left behind a legacy… that no fire can ever consume…”

That was the baritone, sonorous voice of Satyajit Ray in his documentary titled ‘Rabindranath’ created as a tribute to Rabindranath (a project mandated on Ray, the genius in film making, arts and literature, commissioned by Ministry of Culture, Government of India) on the occasion of the birth centenary of the another genius, Rabindranath Tagore the Nobel laureate poet, musician, novelist, dramatist, artist and philosopher. The first scene of the documentary depicted the last and final journey of Tagore to the burning ghat (crematorium).

Ray’s portrayal of Tagore began with the scene finale. But where do we start in our odyssey with the volcanic monk of India whose 150th birth anniversary we celebrated…

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Practising managers have had a look at it. Entrepreneurs – of the social as well as the anti-social kind – have gone through it. Management consultants have flipped through it. Eminent personalities have browsed through it. Academicians have devoured it.

Here are some of the comments received so far in respect of the book Surviving in the Corporate Jungle’.

“Behind the veil of humour and punch – there is a message. As the human drama unfolds itself in the corporate jungle, the best and worst of human natures battle for space.  Sure enough, the early warnings in the book might help the hapless to survive and the smart to succeed. However, buried in the crevices of the chapters lies a deeper secret. The secret of an inner tuning – developing an inner compass based on personal values that not just protects you but also guides you towards happiness…

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Defining Consciousness is akin to the case of seven blind men trying to describe an elephant. People have different perspectives. So, when it comes to saying what it really is, the descriptions are often as different as chalk and cheese.

The reason for a wide spectrum of ways in which we understand this concept is what one could label as the Yin and Yang factor. Many of us use our brains to explain what we understand it to be. Many others use our hearts to do so. Perhaps this concept is rather profound. It is beyond the sensory limitations of the human mind, which has an uncanny ability to divide and analyze things. This is what eventually leads to the phenomenon called Analysis Paralysis in management. Our hapless hearts are rooted in what Daniel Goleman refers to as Emotional Intelligence. A solely emotional perspective has its own limitations.

But the situation is not as challenging as it appears to be. The common denominator underlying the entire spectrum is that of the collective good. An integrated view of the concept is surely possible, provided we move on to the level of what Danah Zohar and Ian Marshall, in their book Spiritual Wealth: Wealth We Can Live By, allude to as Spiritual Intelligence.

However, before we move further, let us consider some of the perspectives which one normally comes across.

What is Consciousness?

The Five Maxims  

Ask Jeffrey Deckman, and he is apt to say that it is imperative for a Conscious Leader to play the following roles:

  1. Being a ‘healer’, who calms, comforts and connects those around him.
  2. Of being an ‘elder’, by practicing wisdom, empathy and patience.
  3. Acting as a ‘steward’, nurturing talent and creating conditions for growth just like a gardener would act.
  4. Doffing the hat of a ‘navigator’, envisioning challenges and opportunities, defining broad goals and guiding others.
  5. Being a ‘facilitator’, acting like the conductor of an orchestra, ensuring harmony, encouraging open discussions and aligning by voting and not by consensus.    

Of Gallant Knights

Danah Zohar and Ian Marshall speak of Knights, the leaders who choose to embark on a spiritual path. Having sensed something fundamentally sacred underlying human life, they embed this reality in their actions and in their life’s work.

In both life and work, the knight abides by five principles:

  • There is something sacred, some deeper, shared consciousness, unfolding in this universe and providing a baseline for every aspect of life.
  • Life and all its enterprises are interconnected.
  • All human endeavour, including business, is part of the larger and richer fabric of the whole universe.
  • The relationship of the healthy individual to the world is one of engagement and responsibility.
  • Service conveys deep sense of humility and gratitude.

A Triple Bottom Line Approach

Stephen Karbaron exhorts businesses to embrace an approach of profiting from a purpose driven, triple bottom line paradigm. To him, this is what defines a conscious business strategy approach. He emphasizes the need to be innovative, adaptable and prepared for change, whilst being aware of all stakeholder needs. He keeps sharing live examples of businesses which follow this approach.  

Of Philosopher Kings

Dr Roy Woodhead is of the opinion that the very words ‘conscious enterprise’ imply some sense of an ‘enlightened enterprise’. In one of his thought provoking articles, he says that Plato put forward the idea of ‘philosopher kings’ to lead us. They would not be allowed material gains but would be well looked after; their economic neutrality and lack of vested interests were seen as very important for effective government by the philosopher kings.

Ramayana, one of the revered Hindu scriptures, speaks of King Janaka, the foster father of Sita, the heroine of the epic story. He is said to be a ‘philosopher king’. He is revered as being an ideal example of non-attachment to material possessions. He not only administers his country but also invites sages and intellectuals to spiritual discourses in his assembly. His interactions with sages and seekers such as Ashtavakra and Sulabha are recorded in ancient texts and are illuminating treatises on spiritual principles.

In their book ‘Rajarshi Leadership’, authors S. K. Chakraborty and Debangshu Chakraborty espouse the cause of spiritual leadership. This is a concept which sums up a key lesson from India’s tryst with spirituality: that of first discovering the divinity within, and then to manifest it without. Such conscious leadership is blissful to oneself and to others.  

A Holistic View of Affairs

Jack Beauregard is of the opinion that it is about one connecting with the wholeness and the process of creation. A higher level of consciousness opens one’s life to one’s inner cores, thereby allowing the creativity of the universe to flow into one’s life. This enables one to find innovative solutions for solving the numerous challenges that one faces. He believes that a higher level of consciousness also creates a spiritual perspective. It allows one to view one’s life, other people, our work organizations, technology, the planet earth, and the universe from a sacred point of view.

Jack Beauregard opines that one can help create a new, harmonious world in which to live by taking responsibility for transforming one’s own consciousness. When enough people choose to develop, act, and do business from a balanced, wholistic paradigm, this will automatically have a positive influence on the consciousness of our planet. We can help co–evolve with the intelligent creative process of the universe. When a critical mass is reached, we will then create a positive alternative to the negative actions and beliefs of today’s world. 

Our species will evolve to its rightful inheritance when we realize that human consciousness is a smaller part of the larger consciousness of the universe, and our individual lives, and the human species in general, are small parts of the vast web of life and just one manifestation of the mystery of creation.

The Realm of Creativity 

Hindu and other scriptures speak of one reaching a state when one’s consciousness becomes one with that of the universe, often leading to an exalted phase of creativity. Our physical body then acts as an antenna, translating signals from the universe into something human beings would comprehend. When someone like Mozart composes music, he merely writes what he hears. When a humourist like P. G. Wodehouse creates his unique characters and weaves them into a dramatic plot, he acts more like a celestial author who enables lesser mortals like us to notice a humorous strain in all things around us. 

When Science Steps In

When humanity gropes for the source or the definition of Consciousness, our scientists do not disappoint.

Consider The Global Consciousness Project which is an international, multidisciplinary collaboration of scientists, engineers, artists, and others. Their goal is to examine subtle correlations that may reflect the presence and activity of consciousness in the world. Their researchers predict structure in what should be random data, associated with major global events. Their contention is that when millions of people share intentions and emotions, their data show meaningful departures from expectation. This is an area where science appears to establish the reality of a global consciousness.

A materialistic scientist would tell us that our brains consist of neurons made of atoms. These process our external experiences. At times, our neural processes lead us to recognize a higher meaning in things. According to them, our 40 Hz oscillations happen to be the neural basis for consciousness in the brain.

A Spiritual Insight

More than a century ago, this is how Sri Aurobindo, a highly revered spiritual master and a visionary from India, described his concept of Consciousnessthus:

Consciousness is a fundamental thing, the fundamental thing in existence; it is the energy, the motion, the movement of consciousness that creates the universe and all that is in it not only the macrocosm but the microcosm is nothing but consciousness arranging itself. For instance, when consciousness in its movement or rather a certain stress of movement forgets itself in the action it becomes an apparently unconscious energy; when it forgets itself in the form it becomes the electron, the atom, the material object. In reality it is still consciousness that works in the energy and determines the form and the evolution of form. When it wants to liberate itself, slowly, evolutionarily, out of Matter, but still in the form, it emerges as life, as animal, as man and it can go on evolving itself still farther out of its involution and become something more than mere man.

— Sri Aurobindo, The Life Divine, pp. 236-7.

Consciousness is usually identified with mind, but mental consciousness is only the human range which no more exhausts all the possible ranges of consciousness than human sight exhausts all the gradations of colour or human hearing all the gradations of sound — for there is much above or below that is to man invisible and inaudible. So there are ranges of consciousness above and below the human range, with which the normal human [consciousness] has no contact and they seem to it unconscious….

— Sri Aurobindo, The Life Divine, p.233.

In a way, what he appears to be pointing out is that understanding Consciousness is akin to realizing the difference between a physical body which is alive and one which is dead. It is like the sole element which is missing from a dead body.

By providing us with a very wide canvas to understand the term Consciousness, Sri Aurobindo is also indicating that organizations which are conscious are most likely to have the following characteristics embedded in their culture:

  1. An attitude of humility and devotion which enables people to operate – individually as well as in teams – at a higher level of productivity;
  2. A flatter hierarchy which redefines the relationship between those who lead and those who are led; in other words, a Theory Y approach to human relations, a higher diversity of cross-departmental teams, a premium on gender diversity, and an optimum gap between the packages and perks of the highest and the lowest paid people;
  3. A harmonious engagement with diverse stakeholders.

(Notes:

  1. Inputs from Dr Ananda Reddy of the Sri Aurobindo Centre for Advanced Research (SACAR), Pondicherry, India, are gratefully acknowledged. Illustrations courtesy www and Huta, Sri Aurobindo Ashram, Pondicherry, India.

2. Inputs from Dominique Conterno and Esther Robles, co-founders of Consciousness Enterprises Network (https://www.consciousenterprises.net), are also gratefully acknowledged.)

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Exploring the concept of Consciousness further, one may say that whereas a normal organisation cares for Results alone, an organisation steeped in Consciousness would provide equal weight to all of its three ‘R’s – Results, Relationships, and Righteousness – in its strategic and tactical thinking.

Results could be either of the financial kind, the market share kind, or a combination of the two.

Relationships would imply a positive working atmosphere where, besides harmonious relations, dissent is not suppressed; rather, it is encouraged. Following human values is an essential part of this attribute. So is respect and dignity towards people in general.  

Righteousness would encompass such features as concern for sustainability, giving back to the society and running operations not only within the ambit of law but beyond it, wherever possible. Being pro-active, when it comes to corporate governance; taking care of the rights of the minority shareholders; ensuring that principles of natural justice get followed; and, following values and ethics.

Yes, the precise definitions of each of these sets of attributes would vary depending not only upon the kind of business an organisation is in, but also on the kind of business environment it operates in.   

If each of these three dimensions of conscious organisations is taken into consideration, organisations which are committed to achieving a higher level of Consciousness could consider doing a self-assessment by using the kind of representation shown below:

Here is a scheme which can enable an organisation to rate itself against each of the attributes, on a scale of 1 (low) to 9 (high).

Conscious organisations which rate themselves very close to the (Relationships: 9, Results: 9, Righteousness: 9) position in the figure could pat themselves on the back and keep up the good work they are doing, inspiring others to follow suit.

The ones which are in the Aspirant (5, 5, 5) category are already on the right track and would do well to start firing at all the twelve cylinders and reach a higher level of Consciousness.

The majority of organisations we come across might fit into the Arsonist Achievers (9, 9, 1) slot. To them, both Results and Relationships count, though they could not care less when it comes to following the path of Righteousness. Such enterprises end up contributing to the kind of situation where we find that during 2020, for instance, humanity needed to be supported by the planetary resources which 1.7 Earths alone could provide. (https://www.footprintnetwork.org/2021/01/19/we-do-not-need-a-pandemic-to-movethedate)

The Bureaucratic ones (9, 1, 9) are bound in red tape, caring only for Relationships and Righteousness, with poor accountability for Results. Yes-persons rule. Sycophancy prevails. Service to the public goes for a toss.

Organisations in the Doomed category (9, 1, 1) prophesize caring only for Relationships, while neither producing Results nor caring for Righteousness. For example, some of the Bretton Woods and other institutions set up after World War II now appear to be out of sync with the global realities.     

Then we run into some Hollow ones (1, 1, 9) which profess to care only for the path of Righteousness but, in reality, are shams, pampering only to the ego of a self-styled guru heading a sect. Internal working conditions are akin to labour camps. The pomp and show of serving humanity is often more of a public relations exercise. 

We also have the Preachy ones (1, 9, 9), which care two hoots about Relationships but keep delivering results while making it appear as if they are also on the path of Righteousness. Their bluff is easily called because this unique feat cannot be achieved unless Relationships are given due importance in the scheme of things. Many political outfits that are steering their countries away from the core tenets of democracy and turning these into dictatorships would fall into this category. Political power surely comes their way but at a great cost to the socio-economic fabric of the nation.  

Most of us dread dealing with the Fly-By-Night (1, 9, 1) kinds, where Results alone count. Long-term survival is not the aim. Just keeping the head above the water remains the sole aim. Quite a few enterprises – mostly in the tiny and small sector – may fall into this category, simply because they can neither afford the luxury of Relationships and Righteousness nor do they consider it necessary to do so. Ponzi schemes and financial scams belong to this category.  

Then there are mafia organisations which are blissfully ignorant of any such niceties; these continue to chug along in an Unconscious manner. Our society shall surely be better off in their absence.

Within the three ‘R’s outlined here, there may appear to be a sort of gradation. To many of our embryonic start-ups, it may appear that only when a certain stage of stability has been attained can the business imagine paying attention to Relations and Righteousness. But habits, once formed, die hard. Such organisations run the risk of getting caught in a conceptual warp, evolving into pure money-spinning outfits, eventually landing either in the Fly-By-Night slot or in the Arsonist Achievers slot.

The Many Lenses of Viewing Consciousness

But this is merely one way of viewing the concept of Consciousness.

Over time, our scientists, philosophers, academicians, management honchos and spiritualists of all hues, sizes and shapes have attempted to define the same. Each of these presents a unique perspective and is worthy of consideration.

The final choice, of course, rests on our leaders. It could be based either on the nature of activity of an organization or on the leaders’ strategic vision.

The pandemic plaguing humanity since 2020 has yet again awakened us to the urgency of uplifting our state of Collective Consciousness and getting an injection of Vitamin Consciousness.

Note: Inputs from Dominique Conterno and Esther Robles, co-founders of Consciousness Enterprises Network (https://www.consciousenterprises.net), are gratefully acknowledged.

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A culture which is rooted in Consciousness does not throw up hapless leaders who keep burning the proverbial midnight oil in their relentless pursuit of commercial goals only, while shoving concerns such as the environment, the society and human resources under the corporate carpet.   It does not merely mean that our marketing honchos are doing their best in servicing our customers effectively and efficiently; instead, it implies that they do so while ensuring that the product/service as well as its packaging is environment-friendly.

It means that those toiling on the operations side design the processes in such a way that the carbon footprints are at least neutral, if not positive; that our financial wizards keep nudging the organization towards maximizing returns to all its stakeholders; and the human resource executives keep burning the midnight oil to ensure that people and processes respect human values and dignity, while keeping the costs to the bare minimum.

Professionals in an organisation could be performing their roles while understanding challenges at the mental level alone in a rather artificial manner, leading to rigidity and even fanaticism in some cases. But then we suffer some limitations which are not different from the kind of handicap some of our sensory organs often face – a nose which fails to detect the putrid smell of a corporate scandal in the offing, an eye which can see but does not register wastage of resources in the operations, an ear which can hear but does not listen to a female employee reporting an incident of harassment at the hands of a superior and defers taking an action against the latter, a tongue which turns to complacency upon tasting a mighty success and a skin which has turned so thick that bribing one’s way through a regulatory agency no longer feels prickly.

Contours of a Conscious Culture

Values which drive an organization create its cultural ambience. Thus, a Conscious Culture is based not only on the kind of high values and principles being followed by a business but also on a smarter recognition of the purpose of the company and the interdependent relationship between the company’s stakeholders.

The drive of propagating a Conscious Culture need not start only from the desk of a top honcho in an organisation. One may find even a liftman, a receptionist, a cleaner, a postroom employee, a supervisor, or a manager initiating it. If the working atmosphere is such as to recognise and encourage conscious behaviour, the drive is bound to have a snowballing effect across an enterprise.

Many of us are aware that spiritual experts recommend not merely a sitting meditation but also a walking one; in other words, not a static meditation but a dynamic one. Likewise, Consciousness is not merely a waking awareness at the mental level but also the force which moves and propels the organisation towards its enlightened goals. When interconnectedness between various departmental silos gets activated, the chances of a synergy coming about improve. The net result is a quantum jump in the overall efficiency of the organisation, leading to uniform satisfaction all around, amongst all its stakeholders.

The marketing honchos then refrain from registering sales which could eventually become bad debts due to customer expectations not having been really met. The operations experts do not lose sleep over shipments which must be booked just before a quarter ends even though the physical goods might still be stuck on the manufacturing line. The finance guys do not indulge in window dressing to please their superiors. The human resources team does not start shifting those in permanent employment to a mode of contract employment, or decide to under-report employment figures to pension/provident fund regulators.

To put it simply, the silo approach gives way to an interconnected way of working, where each silo head is aware of the implications of his actions over all the other silos. A truly Systems Approach to doing things comes about. All elements and all clusters of the network are connected in some ways, leading to overall improvement in efficiency and effectiveness.

In a large IT hardware outfit where I used to work, ballooning sales receivables used to make the top management lose sleep. An aggressive sales force kept earning handsome incentives on billings while the finance head kept twiddling his thumbs trying to keep a lid on dues from customers. Based on repeated caution from internal auditors, a joint group comprising managers from marketing and finance was formed to review the matter. The incentive scheme was suitably tweaked and a monthly review by the joint group eventually brought the situation under control.       

A Self-actualization of Sorts

Following a paradigm of Consciousness does not belittle the importance of generating profits. Rather, it encourages a business to make decent profits and plough a part of the wealth generated therefrom into the welfare of the society at large. It exhorts an enterprise to act based on the harsh realisation that resources drawn from the earth and the environment happen to be limited in supply. Often, the stark choice facing management is that of profits today versus survival tomorrow. Wiser organisations would strike a balance between the two.

Some of us may recall the Maslow’s Hierarchy of Needs, where the last stage is that of self-actualisation. This is akin to our realising who we really are and what we aspire for in life. However, when we turn to Eastern philosophies of motivation, we may discover that Maslow is not the ultimate authority while adopting either a spiritual or a conscious approach to management. He merely offers an image of the individual and social achievement based on our egos. In the Eastern view, there is instead an attempt to transcend the ego at all levels.

Adhering to Consciousness would not mean that one expects our business leaders to evolve to a stage of being such selfless persons as Swami Vivekananda, Mahatma Gandhi, Martin Luther King or Nelson Mandela.

Lord Krishna is often portrayed as someone who encouraged a mighty war to take place some 5,500 years back. But if we scratch a little deeper, we shall find that he had no selfish motive in doing so. He had already built a small independent state for himself and his family in Dwarka and was seeking neither more property nor wealth for himself. His motive was essentially to demonstrate that the path of Dharma – righteousness – is to be always upheld. Admittedly, the war caused large-scale devastation. Humanity had to bear an enormous cost. The irony was that even the so-called victors never felt victorious!  

Our scriptures have never held that making profits is a taboo. Instead, they hold that a portion of the same is shared with the society at large. This is indeed the way of nurturing a culture steeped in Consciousness in the organisation that we happen to lead.

Way back in 1889, when the visionary industrialist J N Tata kept aside half of his personal wealth for the purpose of setting up an educational institute where Indian youth could receive world-class learning in science and engineering subjects, he was not concerned about his business in any way benefiting from the gesture. He did it for India, the country he loved. It comes as no surprise to see that today the Indian Institute of Science in India, set up in 1909 after Tata had expired, is held to be an educational institute of eminence.

Notes:

  1. Inputs from Dominiuqe Conterno and Esther Robles, co-founders of Consciousness Enterprises Network (https://www.consciousenterprises.net), are gratefully acknowledged.
  2. Illustration courtesy Huta of Sri Aurobindo Ashram, Pondicherry, India.

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The more turbulent the times, the higher the need for spiritually inclined CEOs to run our businesses! 

The Spiritual CEO presents a roadmap for how to build a better business, live a better life and make a bigger impact—all through the simple practice of Korporate Karma. Distilling the ancient wisdom of the Gita and learnings from the Vedas and other spiritual texts, the author S. Prakash explains how centring the spiritual being clears the path to greater success in both businesses and personal lives. 

The book is an interesting read and has answers to several questions raised by several Board Members and “C” suite leaders. It provides a simple template for a CEO to look into a “Mirror” and introspect where they stand and how they can metamorphosis to leave a lasting positive legacy, in the process of becoming a “Spiritual CEO”.

The world is going through a tremendous transformation, perhaps even a metamorphosis, where it is no longer acceptable to stand on the sidelines, balancing balance sheets and drawing up window-dressed profit and loss accounts. The time has come for leaders and CEOs to merge their success and that of their businesses with the qualities of spiritual awareness and compassion. 

Exploring concepts like Korporate Karma, Spiritual Alchemy, Corporate and Spiritual TBL (triple bottom line), Korporate DNA and the positive influence of tradition, values and beliefs on businesses, this book opens our collective eyes to the urgent need for change.

It also includes practical solutions and tangible guidance on how a CEO—and indeed every business leader—can adapt to the new world and its reality.

The book has been published recently by Westland Publications. 

 

The Author

S. Prakash, the CEO of See Change, India, is a nationally acclaimed author, coach, master story-teller, key-note speaker, heartful leader, organisational turn-around expert and nation builder. His three-and-a-half decades of work includes a rich blend of business, management and leadership experiences.

He has been writing on human behaviour, business success and many other related topics for over two decades and has published ten books in several languages and has authored more than a thousand articles on self-development, spirituality and other subjects.

 

 

In case you wish to order

Pre-order here: http://bit.ly/SpiritualCEO

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Earlier on, we had touched upon the importance of brand equity. One can undervalue the criticality of this attribute only at one’s own risk and peril.

Corporate Brands

Companies benefit immensely from making conscious efforts to keep their brand images shimmering. If asked to quantify the resultant financial uplift though, their CFOs would be found twiddling their thumbs. But it is not difficult to see the kind of benefits which accrue from having a shimmering image, whether in matters of human resources, sourcing or marketing, besides in such grey areas as liaison and government dealings.

Several instances can be quoted from my own stints with the Tata group.

When a INR 5 crore modern leather processing factory was established at Dewas in 1975, the plant was commissioned without any delay, with all necessary government approvals in place. No government officials had to be appeased, whether in cash or in kind. In fact, the then government of Madhya Pradesh went all out to support the complex being set up.

In another case, a senior manager deputed to the headquarters of the Electricity Board to secure power connection for a small manufacturing unit ended up assuring a demanding government officer that a measly amount would be paid upon the issue of the necessary permission. A 50% advance paid to the officer concerned was shown in the manager’s travel expenses claim. A furious general manager called in the manager and gave him a severe dressing down. Yours truly was called in and asked to resolve the issue. My visit to the place cost the company five times the amount demanded. Somehow, I could secure the permission without any further underhand payment and got back to my desk with a feeling of triumph and pride at what had been accomplished. The senior manager soon left the company and moved on to a greener pasture.

Tatas are well known for their sound values and systems. They have a unique way of handling under-the-table demands by all and sundry. When it comes to compliance, the emphasis is on avoidance and not on evasion. As to corporate governance, their 150 year old record is blemish free.

Tatas repersent a fine example of what Alan Wallner is apt to call a Conscious Brand. As one of the thought leaders who happen to be a part of the Conscious Enterprises Network, he believes that branding is not just about physical attributes; rather, it is about the inner presence of a person and of the team that creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.

A Mighty Responsibility

To keep a brand duly buffed up and shining is no mean task. Besides management back-up, a positive culture and clear policies which facilitate an ethical approach to business dealings, it needs extensive training at the front level of any organization.

Experiences of Customer Delight

Sometime during the late 1980s, I once had a problem with a Kodak camera I had bought just about a few months back. Somehow, I had not been careful enough to save a copy of the purchase proof with me. I contacted the shop from where I had bought it and he refused to entertain me in the absence of either a bill or a receipt. But when I contacted the Kodak office in person, they made no fuss. A technician checked my camera and within twenty minutes, I walked out with a brand new fresh camera in my hands.

As a lay customer, I once had a problem with my TataSky direct-to-home service account. When nothing satisfactory happened for a week, I gave a piece of mind to the next person I could manage to speak to. Within a day, not only was the problem addressed but even a senior person called me up to apologize for the inconvenience caused.

Such first-hand experiences restore one’s faith in a brand, thereby giving it a unique advantage – that of free word to mouth publicity!

Converting Ex-employees into Brand Amassadors

At HCL Infosystems, another large company, a separation with a disgruntled star performer was handled very delicately. The outcome was that he ended up being an ambassador for the company, referring candidates for several other key positions in the following years.

Even a massive plant closure involving over 1,000 persons was handled so very decently that there were no protests and red flags of any kind, nor any interference from the local politicians or communities. Key personnel who could not be accommodated were assisted in securing alternative career opportunities, with the Human Resources Department playing a key role.

Caring for the Delicately Nurtured

Unilever recently stated having introduced a policy with zero tolerance towards domestic violence.

 

A ten-year stint of mine with Tatas matched well with my own upbringing. However, by the time the episode touched upon by me earlier occurred, I was in a bubble at the other end of the spectrum of values. I had perhaps permitted my honest visage and sincere disposition to be put to nefarious uses. Sure enough, the fault of accepting a situation of this kind lay somewhere within me.

Personal Brand Equity

It stands to reason that one’s brand equity is built over a long period of time. Once built, it becomes like the fragrance of an exotic flower. It travels much ahead of one, often opening up new vistas, offering a wider canvas for one to perform and excel at whatever one undertakes to do. The observant ones amongst those around us are surely able to size us up much quicker than we can manage to do ourselves.

Professionals need to step back every once in a while and check if their brand image is bright and shining. Keeping one’s brand value burnished helps in career progression. It is also an immensely satisfying slice of life which promotes self-worth and boosts self-confidence.

My experience tells me that these are the kind of inputs which go into keeping a professional’s brand value burnished.

Under-promise, over-deliver

Being aware of our core strengths as well as limitations helps us to assess our chances of success in delivering on a project. By ensuring that we commit conservatively but deliver zealously, we build up a reputation of reliability. There are indeed times when a polite ‘no’ could save us from denting our reputation.

Honesty and openness in relationships

Our colleagues and team members are equally smart. They are quick to sense a touch of opacity on our part. They detest a lack of transparency in us. Dealing with those around us with honesty ensures that they repose their faith and trust in us. As a result, our capability of getting things done improves.

Being a friend, philosopher and guide

All of us have some expertise which may not be directly relevant to our Key Result Area. It could be an insight into the realm of alternative therapies which a colleague can use for one of her family members. It could be about handling rebellious teenagers at home. If we put such expertise to use by helping others around us, word goes around and others rush in to seek our counsel. We might have the image of a tough task master, but this softer aspect of our personality helps us to build a unique brand for ourselves.

Networking

Whether within the organization or outside, networking goes a long way in building up our reputation. The trick, however, is in avoiding those with a negative outlook, while promoting ties with those who have positive vibes.

Keep learning

Keeping the saw sharpened always helps. By refreshing our knowledge pool continuously, we remain a leader in more ways than one. Often, a dash of humility is all it needs to remain ahead of the curve.

Being genuine

By being ourselves, we enhance our dependability. Others feel reassured and refreshed after each encounter with us. They do not mind confiding in us. In turn, this helps us to understand and address their anxiety and concerns better. Our ability to deliver improves.

A brand is all about reliability and dependability. It offers good value for money. So do professionals who work on the basis of deliverables. Smart ones realize that an image cannot be built up purely based on optics and communication. It needs to be backed by real inputs so one’s brand value remains intact and is kept shimmering at all times.

One of the key factors in building a brand and sustaining its image is the kind of value system it represents; moreover, the purpose which guides it.

 

(Illustration: Keller’s Brand Equity Model)

 

(Related Posts:

https://ashokbhatia.wordpress.com/2012/12/27/bidding-an-adieu-to-mr-ratan-tata

https://ashokbhatia.wordpress.com/2013/11/28/building-up-the-employee-brand-value-3

https://ashokbhatia.wordpress.com/2020/12/29/a-not-so-plummy-encounter-with-an-arm-of-the-law)

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