MANAGEMENT
Unlike a “should” guy who is a philosopher, and a “would” guy who is a politician, a good manager is a “could” guy. He is aware of the constraints of resources at his disposal, and get things done accordingly.
He is the first one to come in and the last one to go from office. No job is too small for him; he is a true hands-on guy, but develops his team by delegation.
He defines and respects the invisible boundary of professional distance between himself and his key team players. When his team members are attacked, he behaves like a lioness out to protect her cubs. His team just loves him!
MARKETING
An ever-changing discipline, though surely not the only one. When conceived and described by Philip Kotler, it consisted of the famous 4 Ps – Product, Price, Place and Promotion. With due respects to the great man, one may safely add one more P – Password (used for viral marketing).
With the advent of internet has come a virtual democracy in information. Changes in technology have brought in a new way the customers and brands interact. Marketing has undergone a sea change and will continue to do so in future as well, what with social re-engineering leading to a greater degree of inclusion in the economy, with hordes of new customers from a so-far underprivileged social milieu joining the market. Persons with access to internet now research the brands before making a decision. They are increasingly welcoming fresh content rather than repetitive ads.
Take note of the mini packs of biscuits, noodles and other consumer items being marketed at price points of Rs. 5 and below. Thirty years back, Indians had to wait for years to get to ride their own “Hamara Bajaj”. On the car front, there were hardly three suppliers in the fray then. Now, we see global brands wooing the customer and competing cheek and jowl for a slice of the market pie.
The Customer has now become a more empowered king!
MEETINGS
Meetings to decide strategic issues are best held off campus, though not necessarily in exotic locales.
Meetings to review operations are best kept short, held in the standing mode, at regular intervals (like TV news) without prior intimation, kept crisp by ruthlessly disallowing inter-departmental issues getting discussed while all others gape in horror and ignorance, ending much before the deadline and minutes being circulated by the end of the day with clear responsibilities defined in respect of targets to be met and respective deadlines.
It is generally accepted that the probability of a meeting taking place is inversely proportional to the number of participants.
Parkinson’s Law of Meetings states that “To a certain degree, the time spent in a meeting on an item is inversely proportional to its value”.
MEDIOCRITY vs. EXCELLENCE vs. PERFECTION
Always aim for perfection! It is said that Mr. R. M. Lala, an editor, writer and publisher of repute, once commented to Mr. J. R. D. Tata that the latter believed in excellence. The great man is said to have retorted thus: “Not excellence. Perfection. You aim for perfection, you will attain excellence. If you aim for excellence, you will go lower.”
Rabindranath Tagore, in his Gitanjali, captures the same concept thus: “Where tireless striving stretches its arms towards perfection”. Even though “perfection” may not be attainable in reality, what matters is the “tireless striving”, which could well prove to be a reward in itself. “Perfection”, like happiness, need not be a station one arrives at, but a mode of travel, making the journey interesting and worthwhile.
To improve our personal capacity utilization, our basic struggle needs to be attitudinal – to adopt a Culture of Perfection and to give up the Culture of Mediocrity. Our collective chalta hai attitude is passé.
MICROMANAGING
A sure way of becoming a liability for your team and also for your employers is to micromanage – getting into the nitty-gritty of each and every aspect of the task at hand. Learn to delegate and allow your team members to make mistakes. Demand results, but develop your people in the long run.
MISTAKES, HANDLING OF
As an individual, say sorry. Say it openly. Add a dash of humor and laugh at yourself publically. Avoid a buck passing posture. Do a root cause analysis. Suggest and work on a solution to rectify the mistake. Try to avoid a recurrence.
As a corporate, get your PR to handle the issue well. Take demonstrable steps to set the record straight. During June 2011, Toyota globally recalled as many as 1,06,000 vehicles, offering to replace front right hand shaft in selected vehicles. During 2007, Mattel announced a recall of over 19 million toys fearing that the toys had powerful magnets which could come loose and be swallowed by infants. Their brand recall value only shot up.
ashokbhatia 