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For avid fans of P G Wodehouse, it is not easy to relish the kind of comedies Bollywood keeps churning out. Humour which is loud, crass and uncouth repels them. Back-slapping and guffawing is something they do not take kindly to. What appeals to their finer sensibilities is a subtle brand of humour. Even mild sarcasm does not make their shapely eyebrows arch upwards by a fraction of an inch, as long as it is delivered in fine taste.Movie Mad world

Play a so-called comedy which is full of inane humour, double entendres and much back-slapping, and they are apt to recoil in horror. Bring in a typical rom-com and they would bemoan the repetitive nature of the goings on. But switch to a movie with a dash of Wodehousian humour, and one would find them in good cheer, nibbling a yummy chocolate with their soul-mate sprawled next to them on the couch.

The purists amongst us would argue that movies mentioned below are not even a pale shadow of the original sunlit brilliance of the Wodehousian brand of humour. No disagreement whatsoever. Wodehouse is Wodehouse. He stands tall and alone in providing soothing comfort to tormented souls on this planet.

Yet, let us not overlook the fact that the luxury of eloquence enjoyed by literature is simply not available to movie Movie Mrs_Doubtfiremakers. Moreover, the commercial considerations weigh much more on the minds of a producer-director duo whose principal aim is to set the box office afire. Given these constraints, if a team does come up with an offering which is clean and unalloyed fun, due credit may be given. Yes, the movies listed below were not based on Wodehousian narratives. But they deserve a mention because at least a part of them manages to capture the kind of subtle humour which the residents of Plumsville relish.

From the stable of Hollywood, one fondly recalls movies like ‘It is a Mad, Mad, Mad, Mad, World’, ‘Honey, I Shrunk the Kids’, ‘Mrs. Doubtfire’, ‘Baby’s Day Out’ and ‘Dunston Checks In’, just to mention a few.

Bollywood has also churned out quite a few rollicking comedies, but very few of these have the dash of subtlety which is the hallmark of Wodehouse in literature.

Here is a quick look at movies which have provided us a clean, sumptuous and sophisticated comic fare over the years.

Chalti ka Naam Gaadi, 1958 (That which runs is a vehicle)

Chalti_ka_Naam_Gaadi

A story of three brothers who run an auto garage. The eldest takes a jaundiced view of the delicately nurtured and complications arise when the younger ones start behaving like Bingo Little and discover the Rosie M Banks of their lives.

Pyar Kiye Jaa, 1966 (Keep Loving)Movie Pyaar_kiye_jaaA story of two couples who resort to a bag of tricks to get united. The scene where a Tuppy Glossop (Mehmood) aspiring to turn a movie director narrates a scene to Pop Glossop (Om Prakash) shall forever remain fresh in the memory of those who love a dash of Wodehousian humour on celluloid.

Padosan, 1968 (The Lady Neighbor)Movie PadosanA musical which brought out the Indian North-South divide in a humorous manner. A Bertie-like simpleton attempts to woo the woman in a neighboring house. A Jeeves-like friend, played by the inimitable Kishore Kumar, helps him in his mission.

Bawarchi, 1972 (The Chef)Movie BawarchiWarmth of relationships in a joint family gets revived, thanks to the efforts of a servant. Much like Jeeves, he has a solution to all their problems.

Piya Ka Ghar, 1972 (House of the Beloved)Movie Piya_Ka_Ghar,_1972A humorous take on the shortage of housing in the city of Mumbai. A newly married couple tries to find some privacy in a small place which is infested with parents, an elder brother and his wife, a young brother, inquisitive neighbors, intrusive friends and, of course, some mice.

Rajnigandha, 1974 (Tuberose)Movie Rajnigandha,_1974A Madeline Bassett has to make a choice between two persons, eventually deciding in favor of a Bertie-like simpleton. Based on a story by Manu Bhandari.

Chhoti Si Baat, 1975 (Such a Small Matter)Movie Chhoti_Si_BaatA Gussie Fink-Nottle type hero, shy and diffident to the core, gets tongue-tied when it comes to winning over the love of his life. Coaching by a Jeeves-type expert makes him successful in his endeavors. Based on ‘The School for Scoundrels’, a 1960 British comedy.

Chupke Chupke, 1975 (Hush Hush)Chupke_Chupke posterA rip-roaring treatise on the eccentricities of the linguistic purists. Tired of the lavish praises being heaped by his newly wedded wife onto her Lord Emsworth type brother-in-law, the husband assumes the role of a driver in the latter’s family. Much hilarity ensues as one subterfuge leads to another, eventually making the brother-in-law realize that he has indeed been outwitted.

Khatta Meetha, 1978 (Sweet and Sour)Movie Khatta_Meetha_(1978)An elderly couple ties the knot and handles the challenge of keeping their grown up children together. If Piggy and Maudie had children when they decided to live together, the scenario would have perhaps played out along similar lines. Unfortunately, a Jeeves does not figure in the narrative, nor does the lining of the stomach.

Baton Baton Mein, 1979 (By the way)Movie Baton Baton MeinA light-hearted comedy about two young persons discovering their love for each other. The only complication in their love story is the Gussie-like boy’s shyness in clearly expressing his love for the girl.

Gol Maal, 1979  (Hodgepodge)220px-Golmal_PosterA well-intended pun directed at moustache maniacs. A father, in the mould of a Pop Bassett, is convinced that those without a moustache are characterless. Unwittingly, his daughter falls for a smart young man who wears a false moustache to get a well-paying job with her father. Much hilarity ensues and the father eventually relents and accepts their marriage.

Khubsoorat, 1980 (The Beautiful One)Movie khoobsuratThe need to strike a healthy balance between freedom and discipline in family life, espousing the cause of nirmal anand (unalloyed bliss). The lady of the house is a strict disciplinarian; a stiff-upper-lipped person, much like Aunt Agatha. A Bobby Wickham type heroine who believes in spontaneity walks in and wins the heart of the family.

Chashme Buddoor, 1981 (Let No Evil Glance Come Your Way)Movie Chashme_BuddoorA youthful story of three friends and a damsel who is not in distress. Two of the friends are jealous of the third one for whom the damsel falls and create a rift between the two. Luckily, the damsel has an aunt fashioned on the lines of Dahlia, who intervenes to reunite the couple.

Naram Garam, 1981 (Soft but Hot)Movie Naram_GaramWhen a Lord Emsworth type landlord decides to get married to a much younger Honoria Glossop, the employee hero needs to call in the landlord’s young daughter and former mother-in-law to the marriage venue so as to walk down the aisle himself. In the process, he is able to negotiate a hefty increment as well as secure possession of a big house to stay in. The hero sounds like a Bertie, though with brains of a Jeeves.

Angoor, 1982 (The Grapes)Movie AngoorA modern-day take on ‘The Comedy of Errors’, with two pairs of identical twins getting mixed up in a series of funny situations.

Satte pe Satta, 1982 (Seven on Seven)Movie Satte_Pe_SattaA comic thriller, adapted from the 1954 Movie ‘Seven Brides for Seven Brothers.’

Hamari Bahu Alka, 1982 (Alka, our Daughter-in-law)Movie Hamari_Bahu_Alka,_1982A newly married couple tries to find some privacy by running away from home.

Shaukeen, 1982 (The Connoisseurs)Movie ShaukeenHow three elderly but young-at-heart friends learn to give up their lecherous and voyeuristic ways.

Jaane Bhi Do Yaaron, 1983 (Let It Pass, friends)Movie Jaane_Bhi_Do_Yaaro_1983The perils of investigative journalism.

Kisi Se Na Kehna, 1983 (Don’t Tell Anyone)Movie KissiseNaKehnaAn educated lady-love is projected as a traditional village belle. Post-marriage, however, it becomes a challenge for the couple to live the lie.

Rang Birangi, 1983 (The Colourful)Rang_Birangi PosterHow a bored housewife gets helped by a friend to rekindle the embers of love between herself and her husband. Many of us still remember the role played by Utpal Dutt, that of a police inspector named Dhurandhar Bhatawadekar. Goes on to show what a Constable Oates could achieve, when not restrained by a Justice of the Peace.

Chameli ki Shaadi, 1986 (Chameli’s Marriage)Movie Chameli ki ShaadiA comic look at how a couple overcomes objections from their guardians to get united, all thanks to a lawyer friend. A satire on the caste system prevalent in India.

Pushpak, 1987 (The Love Chariot)Movie Pushpaka_VimanamA full length feature film sans dialogues of any kind, the movie remains a critic’s delight. Somewhat dark and pungent in parts, but otherwise a perfect fit to the kind of subtle humour a Wodehouse fan yearns for. A Bertie type hero faces joblessness but ends up with a positive attitude, with squared shoulders and a chin-up disposition.

Chachi 420, 1997 (Aunty 420)Movie Chachi_420Loosely based on Mrs. Doubtfire, the movie was about a father impersonating as a house maid so as to be close to his daughter.

Jhoot Bole Kauwa Kaate, 1998 (Speak a Lie and the Crow will Bite)Movie Jhooth_Bole_Kauwa_KaateThe value of truthfulness in all relationships. The hero begins to create a series of lies (hence the title – whenever he lies, the crow caws) in attempting to get the person he loves.

Munna Bhai MBBS, 2003Poster-Munna_Bhai_M.B.B.S.A hilarious movie showcasing the gaps in the medical education system. When a medical college is headed by a principal who is built along the lines of Rev. Aubrey Upjohn, a rowdy-turned-student determines to show him the need to treat patients with empathy.

Lage Raho Munna Bhai, 2006 (Keep at it, Munna Bhai)Lage_raho_munna_bhaiThe hero does not wear a green colour beard, but projects himself as a college lecturer with high ideals. In reality, he is a gangster. A rip-roaring comment on property sharks, inane superstitions and the need to uphold Gandhian values.

3 Idiots, 2009pondy movie 3_idiotsThe spirit of innovation often gets killed by the pressures of society and parents, when youngsters are not free to chase their own dreams and take up professions which they are passionate about. An Aubrey Upjohn, a Bertie Wooster, a Bingo Little, a Tuppy Glossop, a Roderick Spode and an Angela come together and present a sparkling narrative.

Well Done, Abba, 2009

Shyam Benegal is renowned for having exposed oppression and corruption of different kinds in his earlier works during the ‘parallel cinema’ wave. ‘Ankur’ (1974), ‘Nishant’ (1975), ‘Manthan’ (1976) and ‘Bhumika’ (1977) etc left us stirred and shaken up in the earlier years. All these were very intense and serious movies. In the recent past, he has effectively used humour and satire to convey a similar message. A remarkable transformation!

A clueless Sir Cuthbert, desirous of having a well of his own on his agricultural land, is unable to handle rampant corruption which makes a mockery of the benefit schemes rolled out by the government. His daughter, Bobbie Wickham, comes up with a fruity scheme. They report to the police that their non-existent well has been ‘stolen’! What ensues is sheer hilarity. Upcoming state assembly elections ensure the complaint gets heard and acted upon.

Atithi, Tum Kab Jaoge? 2010 (Dear Guest, When Would You Depart?)Movie Atithi_Tum_Kab_JaaogeHow even elderly strangers can add value to a family’s life.

Vicky Donor, 2012Movie Vicky_Donor_2012A delightful spoof on sperm donation and infertility. One of the main characters, a pseudo doctor who claims to specialize in assisting couples in begetting designer babies, sounds much like a Jeeves who has all the right answers.

Oh My God! 2012Movie Oh My God PosterA satire on the ills plaguing organized religion and idle worship.

Finding Fanny, 2014Movie Finding_FannyThis one is like a Joe searching for a long-lost Julia. The story is essentially about a road trip set in Goa and follows the journey of five dysfunctional friends who set out in search of Fanny, the love-interest of Naseeruddin Shah. A gracefully matured Dimple Kapadia and a voyeuristic Pankaj Kapur add some extra zing to the proceedings.

PK, 2015Movie PKA delightful comedy which depicts the satirical outlook of an extra-terrestrial being towards our religious beliefs and practices. Some fundamental questions relating to faith get raised, but with liberal doses of sophisticated humour.

We are in luck that God has not stopped dishing out directors who excel at regaling the audience with sunlit humour woven into their scripts. If we had the likes of Hrishikesh Mukherji, Basu Chatterji, Gulzar and Sai Paranjpe in the past, now we have Ashwani Dheer, Shoojit Sircar and Rajkumar Hirani who have perfected the art of blending social messages with a dash of Wodehousian humour.

Admittedly, this could not have happened but for the support of some exceptional character actors. In the days of yore, we had the likes of Gope, Mehmood, Johny Walker, Mukri, Dhumal, Tun Tun, Manorama, Jagdeep and Asrani regaling the audience with their raucous and overdone funnies which kept popping up a dime a dozen. In the recent past, the likes of Raghuvir Yadav, Rajpal Yadav and Paresh Rawal have kept us rollicking in our chairs.

Nevertheless, one would be tempted to put Om Prakash and Utpal Dutt at the top of the pack. Their virtuosity, mannerisms and body language were always understated, and kept tickling our funny bones in the right spot.Movie Ram_Aur_Shyam

When it comes to providing a comic relief, heroes of mainstream commercial movies have often competed with hard-core comedians. Raj Kapoor came up with his Chaplinesque mannerisms. The ‘tragedy king’ Dilip Kumar made us smile with his antics in such movies as ‘Kohinoor’ and ‘Ram aur Shyam.’ The comic timing of Amitabh Bachhan and Dharmendra is legendary. In fact, over a period of time, mainstream heroes and heroines have somewhat managed to make the role of a stand-alone comedian redundant.

Even our much-hated villains have surprised us with their flair for comedy. Pran did a tango with the inimitable Ashok Kumar in ‘Victoria No. 203’. Amjad Khan, whom we all hated in ‘Sholay’, did not disappoint us in such movies as ‘Chameli Ki Shaadi’ and ‘Qurbani.’Movie Victoria_No._203

The core message in earlier Bollywood comedies was either about the value of togetherness and harmony or about the travails of a Sippy-type hero who suffers from an inferiority complex. Recent offerings have instead touched upon the ills plaguing our society. Many Bollywood movies have managed to deliver a message crafted of chilled steel couched in a velvet-like mirthfulness.

May the tribe of such directors, producers, actors and script-writers continue to multiply!

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Bollywood’s take on corruption differs across various time zones. Just as the society has evolved, so has the approach taken by Bollywood on depicting and tackling corruption changed over the past few decades.

In the black and white era of Gandhian simplicity, it was often more about the bad guys being urban gentlemen and the good guys being rural urchins. Movies like ‘Do Bigha Zameen’ (1953), ‘Jagte Raho’ (1956) and ‘Parakh’ (1960) readily come to one’s mind.

Jagte_Raho_1956_film_poster

We have also had movies where the lead cast suffered in dignified silence. The audience was often left with a feeling of disgust towards all those who were shown as corrupt. Movies like ‘Satyakam’ (1969) left us with a fond hope that things would somehow improve in the future. satyakam

Then came the angry-young-man phase. Here, we had the revenge theme. Muscular power ruled and the law of the land took a back seat. The hero, whether single-handedly or along with his buddies, went about killing the corrupt ones with gay abandon. Movies like ‘Deewar’ (1975), ‘Ardha Satya’ (1983), ‘Andha Kanoon’ (1983), ‘Shool’ (1999), ‘Rang De Basanti’ (2006) and ‘Rajneeti’, (2010) typified the violent kind of response to the scourge of corruption.

Rand De Basanti_poster

In some cases, the message was that of joining the system, so as to be able to reform it from within. ‘Yuva’ (2004) represented a treatment of this nature.Yuva_(movie_poster)

Yet another genre in the corruption-related movies churned out by our Dream Merchants is that of comedy. The script presents corrupt practices laced with a liberal dose of humour. The underlying message is serious, but the packaging is satirical. Over time, this mode appears to be becoming more popular.

Here are some of the movies which have successfully attempted to comment upon the issue of corruption in a humorous manner.

Jaane Bhi Do Yaaron

Jaane_Bhi_Do_Yaaro_1983_film_poster(‘Just Let it Pass, Friends’, Kundan Shah, 1983)

A great spoof on the unholy nexus between politicians, builders and media people, with great performances by Naseeruddin Shah and Ravi Baswani.The climax scene which is a rip-roaring mix up of vignettes from Mahabharata and Mughal-e-Azam is a must watch for all cinema lovers. In an irony of fate, both the main protagonists end up going to jail for a crime they merely reported but never committed.

Lage Raho, Munna Bhai

Lage_raho_munna_bhai(‘Carry On, Munna Bhai’, Rajkumar Hirani, 2006)

By re-packaging the teachings of Mahatma Gandhi and interpreting them to suit the present context, the movie gave an effective anti-dote to corrupt practices. Property sharks, blind faith, dating do’s and don’ts, depression arising out of failure – all get treated head-on by the ultimate virtue – truthfulness.

Khosla Ka Ghosla

Khosla ka ghosla(‘Khosla’s Nest’, Dibakar Banerjee, 2006)

How property sharks operate and how a simple family can tackle such issues was brought home in a light-hearted manner in this movie. As a side benefit, the incident of property grabbing brings all the family members emotionally closer to each other.

Welcome to Sajjanpur

Welcome to sajjanpur(Shyam Benegal, 2008)

Shyam Benegal is renowned for having exposed oppression and corruption of different kinds in his earlier works during the ‘parallel cinema’ wave. ‘Ankur’ (1974), ‘Nishant’ (1975), ‘Manthan’ (1976) and ‘Bhumika’ (1977) etc left us stirred and shaken up in the earlier years. All these were very intense and serious movies. In the recent past, he has effectively used satire to convey a similar message. A remarkable transformation!

In ‘Welcome to Sajjanpur’, romance blossoms against the backdrop of corrupt politicians and hapless administrators. How the honest ones get to win in the end gives out a clear message as to how the ordinary citizen can indeed make a difference.

Well Done, Abba

Well done abba(‘Well Done, Dad’, Shyam Benegal, 2009)

How do you handle rampant corruption which makes a mockery of the benefit schemes rolled out by the government? A father-daughter duo, after having failed to get a well dug up with the aid of government funds, report to the police that their non-existent well has been ‘stolen’! What ensues is sheer hilarity. Upcoming state assembly elections ensure the complaint gets heard and acted upon.

Do Dooni Chaar

Do dooni chaar(‘Two Times Two Make Four’, Habib Faisal, 2010)

The movie was basically a hilarious take on the ambition of an ordinary middle class family to somehow upgrade to a four-wheeler. In a crucial episode, the hero, a teacher with modest means, endears himself to us by refusing to accept a bribe to declare an otherwise failing student successful.

Chala Musaddi Office Office

Chala_Mussaddi..._Office_Office(‘Musaddi Goes to Office’, Rajiv Mehra, 2011)

What does a person do when an inefficient and corrupt system declares him dead on government records?! An amusing story of how the hapless person goes about knocking the doors of justice to get his pension and identity restored.

Bhootnath Returns

Bhoothnath_returns(‘The Ghost Returns’, Nitesh Tiwari, 2014)

The nexus between crime and politics was etched out rather well in this movie. To fix mundane problems in a locality – power, water, roads, sewage, et al – a ghost decides to contest an election!

Admiring Bollywood
One admires Bollywood for several facets of its collective character. Other than the ability to handle a serious issue like corruption in a lighter vein, it also has the capacity to laugh at itself. Movies like ‘Rang Birangi’ and ‘Om Shanti Om’ are proof enough.

Bollywood is also secular. It does not matter which religion you believe in – meritocracy rules. Look at the credits of any movie and you would notice the diversity of faiths amongst those who have contributed towards making the movie.

Taking Corruption Head-on!
In most of these movies, the basic premise seems to be that an ordinary citizen can also make a difference to the system. If he/she refuses to pay for services which are his/her right, a change can start happening. Also, there is a strong need to clean up our political system. On this hope, we continue to live!

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With its scenic promenade, picturesque locations, an old world French ambience, Sri Aurobindo Ashram and Auroville, Puducherry offers the lay visitor a curious combination of hedonistic as well as spiritual opportunities. One could go on a spirited binge and simply freak out. Otherwise, one could soak in its spiritual glow and get mentally uplifted.

True to the innate character of Puducherry, most of the films shot in the town also reflect a somewhat similar bipolar tendency. Amorous endeavors get captured on celluloid. Themes with a spiritual strain also find Puducherry attractive. Occasionally, one would find the town getting mentioned in a block buster!

Here is a quick recap of the Hindi and English movies which have had a Puducherry connection.pondy movie Jism

Jism (2003, Amit Saxena) was an erotic thriller. Obsession with the pleasures of the flesh and greed for wealth eventually drive the main protagonists towards a tragic end.

pondy movie black 1

Black (2005, Sanjay Leela Bhansali) was based on the life and struggles of Helen Keller. Ayesha Kapur from Auroville played the childhood role of the main protagonist and went on to win several awards and critical acclaim for her performance.

pondy movie 3_idiots

3 Idiots (2009, Rajkumar Hirani) argued in favor of innovative thinking and showed us the perils of learning by rote. It also exhorted us to follow our hearts when choosing a vocation. No part of the movie was shot in Puducherry. However, one of the main characters, Chatur Ramalingam, declares having gone to school at Puducherry.

pondy movie Aashayein-

Aashayein (2010, Nagesh Kukunoor) was about a compulsive gambler learning to live to the hilt within the limited life time available to him. It captured life within a rehabilitation center for those with an incurable disease in a poignant manner.

pondy movie 7 Khoon Maaf_poster_ver1

7 Khoon Maaf (2011, Vishal Bhardwaj) belonged to the black comedy genre. It also had a couple of steamy scenes. Having killed six of her husbands, the heroine finds redemption, solace and true love in Jesus – at Puducherry.

pondy movie Talaash_poster

Talaash (2012, Reema Kagti) touched upon various ills plaguing our society. A mystery thriller, it also described the state of happiness one reaches upon overcoming one´s guilt.

pondy movie Life_of_Pi_2012

Life of Pi (2012, Ang Lee) put Puducherry on the international map. The hero was shown to be a Hindu who also goes on to embrace Christianity and Islam. The film spoke of the need to remain connected with oneエs inner self so as to be a winner in the vast ocean of life. Truth, perception and belief were brought into focus, thereby putting the theme on to a spiritual plane.

There are several Tamil movies which have also been shot at Puducherry. To movie makers, the town offers a smart choice as a location. The place is small. It is not very pricey. With a friendly government, it is easier to get all the permissions to shoot. Parks, heritage churches, water bodies and French cuisine simply add value to the quaint place.

A unique feature of the town is its rich architectural heritage. Organizations like INTACH do try to salvage a part of the same. Sadly, much more needs to be done.

Puducherry is also known as “The French Riviera of the East”. For someone who lives in the real place, it is delightful to connect with the reel place as well.

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Come Valentine’s Day and the air is fragrant with thoughts of love, caring and compassion. The movie buffs amongst us are literally spoiled for choice. For example, we can catch up on one of the breezy romcoms, like 50 First Dates (2004, Peter Segal), Rab Ne Bana Di Jodi (2008, A Match Made by God, Aditya Chopra), No Strings Attached (2011, Ivan Reitman) or Yeh Jawaani Hai Deewani (2013, Crazy Youth, Ayan Mukerji). Movie 50 First Dates

Or, we can delve into our personal collections and rediscover classics such as Gone With the Wind (1939, Victor Fleming, George Cukor, Sam Wood), Mughal-e-Aazam (1960, K Asif, The Emporer of the Mughals), The Sound of Music (1965, Robert Wise) or Guide (1965, Vijay Anand).Guide_poster

We also have the choice of curling up on a love couch and savoring romantic escapades of the mature and ripe kind. Here are some movies which are some of my personal favorites in this category.

Doctor Zhivago

Movie Dr Zhivago

The romance between Dr Yuri Zhivago and Lara Antipov has an ageless quality about it. The underlying message appears to be that true love does not amount to a bondage; on the contrary, it means letting go. (1965, David Lean)

Anubhav and Avishkaar

Basu Bhattacharya gave us a unique insight into life of couples who are married for about seven years. The relationship has turned stale, devoid of any spark and zing.

movie anubhavAnubhav saw the arrival of a college time friend of the heroine leading to the romantic flame getting reignited. The care the heroine took of the hero when he falls sick and is confined to bed for some time also helps. (1971, Experience)

movie avishkaarAvishkaar had the couple reminiscing about their college romance, when they would meet – all decked up to impress each other – for limited hours. They realize that a 24 by 7 exposure in married life has resulted into their taking each other for granted. Romance gets rekindled. (1974, Invention)

Aandhi

Movie Aandhi

When political ambitions of a wife need to be reconciled with the need for togetherness and love, a way forward is eventually found, reuniting the couple in a rather unconventional way. (1975, Storm, Gulzar)

Ghar

movie Ghar

The rehabilitation of a victim of rape with loads of love and affection provided by a caring husband make this one unique in more ways than one. (1978, Home, Manik Chatterjee)

Khatta Meetha

Movie Khatta_Meetha_(1978)

The versatile Ashok Kumar and the effervescent Pearl Padamsee come together in old age, complimenting each other’s needs. How their grown up children get reconciled to each other and eventually get united in face of adversity forms the rest of the plot. (1978, Basu Chatterjee)

Baghban

Movie Baghban

The couple’s yearning for each other’s company, when separated due to family obligations, could not have been essayed more poignantly. When children turn out to be unreasonable and insensitive, the couple chooses to live together independently. (2003, The Gardener, Ravi Chopra)

Pyaar Mein Twist

Movie Pyaar_Mein_Twist

Invoking the on-screen chemistry of the lead pair in their younger days in the hugely successful Bobby (1973, Raj Kapoor), this movie saw them battling opposition from within their respective families to live together. (2005, Karan Kapoor)

Mamma Mia!

Movie Mamma Mia

Her upcoming marriage prompts a daughter to identify her father out of the three former lovers of her mother. Misunderstandings get clarified and a new beginning is made by the mother. Great music and lots of fun and frolic. (2008, Phyllida Lloyd)

Dedh Ishqia

Movie Dedh_Ishqiya

The movie is all about deception, crime, suspense and passion. The senior pair epitomizes love on a platonic plane, backed by soulful poetry and intense gazes overflowing with mute passion. The junior pair is more intimate on the physical plane. However, it turns out that the women have other plans in mind. (2014, Lover Boys, Abhishek Chaubey)

A normal romantic flick usually ends up on a happy note. In Hollywood, either a natural disaster has just been faced or a misunderstanding between the couple has just got resolved. As the sun sets, the simpering beloved runs into the arms of the hero.

In Bollywood, the dashing hero has just clobbered a dozen or so goons who had evil ideas of their own. The police arrive, but only after the hero has had the chance to demonstrate his martial skills. The kingpin of the villains is promptly handcuffed and driven off to some unknown destination. As credits start rolling, we give up our willing suspension of disbelief and saunter off to some mundane task of life, happy in the firm belief that the couple would live happily thereafter.

The movies I have listed above are scripted differently. Some capture the post-matrimonial phase of a couple’s life. Some speak of the raw chemistry between men and women who discover each other in the mature phase of their lives. The trial and tribulations they go through, the compromises and adjustments they make and the manner in which they rediscover each other when at close quarters – these aspects have been etched out in some detail. Such movies do not fall in the candy floss variety of romance. Instead, these depict a genre of romance which is mature, ripe and deep.

This Valentine’s Day, take your pick.

 

 

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We appear to be living in an age of profanities and vulgarity. Be it our advertisements or movies, the content is becoming increasingly bold. If self-restraint does not get exercised soon, we could end up becoming a society of the most frustrated youth, forever on the lookout for an easy outlet for its innate urges and profane tendencies. The world-wide-web already has us in a thrall, leading to an exponential increase in the influence of these forms of entertainment.

Titillation and Commercial Success 

Cinematic content these days makes one rather immune to all the dare-and-bare acts. After an overdose of cleavages and thunder thighs, one only carries a feeling of contempt and disgust. Show of skin has become a necessary evil, the language has become expletive-laden and the lyrics somewhat soul-less. Titillation leading to commercial success is surely the name of the game today; social mores and cultural values appear to have taken a back seat.

From the days of delicate handling of romantic overtures (like Mughal-e-Azam, Guide and several others), we now have petite heroines mouthing profanities in movies like Who Killed Jessica, Ishqia et al.the-dirty-picture-02-s

In The Dirty Picture, in a particularly offensive shot, the heroine’s tummy is demonstrated to be effective in converting a raw egg into a half-fried version! Our hapless housewives who in the recent past were chasing a higher quota of subsidized cooking gas would surely approve of this environment friendly way of discharging their cooking responsibilities.

Lure, Offend and Succeed!

The advertising has become crude and offensive. In the 1980’s, Doordarshan used to beam the serial Ramayan into our drawing rooms. During breaks, it would also show a simple ad of Mala-D, a contraceptive pill for women. Once my daughter, all of four years then, was prompted to openly wonder if Sita-ji used Mala-D tablets to ensure that she conceived Luv and Kush only after a gap of more than fourteen years!

These days, we have enticing and naughty ads of condoms being promoted on some channels, depicting PYTs with hour-glass figures seductively disrobing themselves while sashaying down into a bedroom. One really pities today’s poor parents who have to answer a barrage of searching questions from curious children while keeping a straight face.

In the 1990’s, a Cadbury advertisement showed a comely nymph rushing into a cricket field and breaking into an impromptu jig, while another one promoting Liril soap was depicted dancing her way into our hearts under a waterfall. Now, we have a young Nokia user scaring an ‘aunty’ by displaying rash driving skills on his phone, while a Pepsi campaign keeps aside any pretensions of decorum and mocks the Indian cricket team!

Internet-ional Advertising

Entry of internet is proving to be a game changer. Marketing plans are increasingly being tweaked to use this platform, so as to reach the target segments more effectively. Despite the restricted availability of broadband in India, young and old alike are getting addicted to internet at a faster pace.

Increasingly, brands are getting wired to digital space. The creative juices of our advertising honchos now appear to be targeting social media platforms, and TV appears to be grudgingly yielding precious space and revenue to the web. Eventually, the two are getting together, offering a seamless experience to today’s highly connected generation.

According to YouTube sources, more than 70% of its viewers in India are less than 35 years of age. Also, 30% of its views in India are through mobile phones. This indicates the potential of penetration internet has in the marketing and advertising space.

Several prominent brands have faced the music over indecent content in their promos on the web. Smart ones have been quick to apologize and withdraw such content. Goes on to show that there is a limit to which sex and violence can help in selling products and services. The belief that higher ‘shock value’ results into higher sales in the long run is a doubtful proposition.

Is Audience Really The King?

Speak to either a movie maker or an advertising honcho, and the argument invariably is that they have a need to ‘connect’ with the younger audiences these days. But, can one really blame it all on the audience? For every “Rowdy Rathore”, a “Ferrari Ki Savaari” also hits the screens. There are several advertisements one can easily enjoy with the entire family.

According to Internet and Mobile Association of India (IMAI), only around 121 million of 1.2 billion Indians are logged on to the web. Of these, only 2% 0r 2.2 million in rural India have access to the same. We are therefore talking of urban, young and tech-savvy audience which is said to be at the helm of defining what is popular in culture and content. One would rather admire today’s youth who have the courage of conviction to stand up for probity and justice for many of our social ills, much unlike their earlier generation.

In their relentless pursuit of higher visibility and better margins, most makers of movies and advertisements go for higher ‘shock value’ in their products. Our cultural values and a basic sense of decency appear to have gone into oblivion. Those who create content appear to be placing a higher premium on salaciousness and commerce rather than on civility and social mores.

Twenty Years Hence!

Twenty years down the road, when the babies brought up in present obscenity-ridden times become discerning adults, and when the youth of today assume the status of ‘uncles’ and ‘aunties’, the trend may well reverse itself. The need for our dream merchants and creative minds then would be to ‘connect’ with a different profile of target audience, possibly brining in products which are more sober and decent in their content. One does hope for the same!

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