Posts Tagged ‘Switzerland’
St. Bernard Dogs: Some Plummy Quotes
Posted in What ho!, tagged Alps, Humour, Italy, P G Wodehouse, St Bernard Dogs, Switzerland on August 21, 2025| Leave a Comment »
P G Wodehouse at Lucerne in Switzerland
Posted in What ho!, tagged Anglo Swiss Club Lucerne, Lucerne, P G Wodehouse, Presentation, Switzerland on July 10, 2025| Leave a Comment »
A visit to the Sherlock Holmes Museum in London
Posted in A Vibrant Life!, tagged Doctor Watson, London, Meringen, Museum, Professor Moriarty, Sherlock Holmes, Sir Arthur Conan Doyle, Switzerland, UK on March 14, 2024| 7 Comments »
As a fan of the world-famous detective Sherlock Homes, what is the first thing one does once one has landed in London? Elementary, is it not? Well, one heads to 221b, Baker Street, right?!
The Sherlock Holmes Museum located at the above-mentioned address had opened its doors to the public on the 27th of March 1990. A belated honour, but surely a befitting one, to the world-famous detective, created by one of the greatest wordsmiths of our times – Sir Arthur Conan Doyle.
Visitors get permitted to the hallowed premises only in batches of twenty. Moreover, before they climb up the narrow staircase, they no longer run into an inquisitive Mrs. Hudson. Instead, they get greeted by a staff member who is dressed like a ‘Bobby’ and checks their online booking confirmation before allowing them to trudge up the stairs.
The famous study which Holmes and his friend Doctor Watson shared for almost twenty-five years (circa 1881-1904) is on the first floor overlooking Baker Street.
As described by Doctor Watson, the siting room boasts of two broad windows and turns out to be disappointingly small. The detective’s chair is there, and so is the tool kit he used to untangle the mysteries presented to him. The back side of the first floor displays several other things of interest to a fan, though it is said to have been the bedroom of the detective.
While going through the well-curated museum, visitors get readily transported to the Victorian era, immersing themselves in the gas-lit world of London’s iconic detective. The small and intimate setting of 221b is filled with authentic Victorian furniture and curiosities, and is a treasure trove of items belonging to Sherlock, his friends, and adversaries. Scores of familiar objects and paraphernalia mentioned in different stories are on display. Quite a few characters from his innumerable stories are also featured.
Doctor Watson’s bedroom is said to have been on the second floor, next to Mrs. Hudson’s room, both of which are used now as exhibit rooms. Professor Moriarty, arch enemy of Holmes, peers down menacingly at one from one of the corners.
The pilgrimage soon gets over. As one leaves the museum, one finds oneself wishing that one could simply hail a horse-driven hansom cab to take one to any joint which serves a wide range of tissue restoratives.
The Swiss Connection
A few years back, I could visit the smaller museum dedicated to the world-famous detective at Meiringen in Switzerland. One marvels at the fact that Sherlock Holmes happens to be an honorary citizen of the township.
Included in the itinerary then was also a visit to the famous Reichenbach falls. That is where Sherlock Holmes was supposed to have met his end while fighting the criminal mastermind Professor James Moriarty. The Final Problem, a short story set in 1891, suggested the death of the detective. However, popular demand made the author eventually bring him back to life!
Can a fictional character assume a life and will power of its own? Can he scale heights of popularity and importance greater than those of his author and creator? That is precisely what appears to have happened in the case of Sherlock Holmes whose myth lives on. One marvels at the mental capabilities of a person like Sir Arthur Conan Doyle who created a detective who is more real to most of us than any real person we might have ever met.
In a way, Professor Moriarty still lives on even today. He manifests himself in various forms. Political manipulations, criminal deeds, injustice, disparity in opportunities and incomes, and corruption, just to name a few. However, one can derive satisfaction from the fact that characters like Holmes and Watson also continue to live on amongst us, represented by benign forces opposed to the likes of him.
(The picture of the London museum from outside and the one of Sir Arthur Conan Doyle are both courtesy Wikipedia. Most other pictures are courtesy Dominique Conterno. His contribution towards making the London visit happen is gratefully acknowledged).
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St. Bernard Dogs: Some Plummy Quotes
Posted in What ho!, tagged Alps, Humour, Italy, P G Wodehouse, St Bernard Dogs, Switzerland on January 27, 2023| Leave a Comment »
The spirit of the Italian monk Bernard of Menthon would be delighted to know of the innumerable references by Plum to this sterling species which is famous for its rescue missions in the Alps.
Here are some such references which fans of P G Wodehouse would enjoy.
“You wouldn’t blame a snowbound traveller in the Alps for accepting a drop of brandy at the hands of a St. Bernard dog.”
(The Mating Season)
“One should always carry a flask about in case of emergencies. Saint Bernard dogs do it in the Alps. Fifty million Saint Bernard dogs can’t be wrong.”
(Joy in the Morning)
“We are elderly internees, most of us with corns and swollen joints, not Alpine climbers. If we are supposed to be youths who bear ’mid snow and ice a banner with the strange device ‘Excelsior’, there ought to be Saint Bernard dogs stationed here and there, dispensing free brandy.”
(Performing Flea: “Huy Day by Day”)
“…that brandy came in handy. By the way, you were the dickens of a while bringing it. A St Bernard dog would have been there and back in half the time.”
(The Code of the Woosters)
“I was badly in need of alcoholic refreshment, and just as my tongue was beginning to stick out and blacken at the roots, shiver my timbers if Jeeves didn’t enter left centre with a tray containing all the makings. St Bernard dogs, you probably know, behave in a similar way in the Alps and are well thought of in consequence.”
(Much Obliged, Jeeves)
Bill Shannon to Phipps:
“You really ought to go around with a keg of brandy attached to your neck, like Saint Bernard dogs in the Alps. No delay that way. No time lag.”
(The Old Reliable)
And indeed the years had dealt lightly with the erstwhile Maudie Montrose. A little more matronly, perhaps, than the girl with the hourglass figure who had played the Saint Bernard dog to the thirsty wayfarers at the old Criterion, she still made a distinct impression on the eye…
(Pigs Have Wings)
“She stood behind the counter, waiting, like some St Bernard dog on an Alpine pass, to give aid and comfort to the thirsty.”
(Big Money)
“Another of the same, please, Mr. M,” he said, and Rupert Morrison once more became the human St. Bernard dog.
(Cocktail Time)
“They sent out the St. Bernard dogs, and found him lying in the snow, lifeless and beautiful.”
(Money in the Bank)
He remembered the creamy stuff as particularly palatable, and it seemed to him incredible that Ivor Llewellyn had not jumped at it like a snowbound wayfarer in the Alps reaching for the St. Bernard dog’s keg of brandy.
(Pearls, Girls and Monty Bodkin)
It astounded him to think that he could ever have disliked this St. Bernard dog among butlers.
(Spring Fever)
He directed his steps to the public bar and was glad to find it unoccupied except for the blonde young lady who stood behind the counter and played the role of St. Bernard dog to the thirsty wayfarers of Walsingford Parva.
(Summer Moonshine)
St. Bernard dogs doing the square thing by Alpine travellers could not have bustled about more assiduously.
(Right Ho, Jeeves)
“…I’m to buy a pack of St. Bernards, am I, and train them to go out and drag them in?”
(The Luck of the Bodkins)
It was Adams’ mission in life to flit to and fro, hauling would-be lunchers to their destinations, as a St. Bernard dog hauls travelers out of Alpine snowdrifts.
(Something New)
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The Confessions of an Embarrassed Indian Abroad
Posted in What ho!, tagged Bertie Wooster, Canada, Civic INfrastructure, Civic Sense, Denmark, Finland, France, Germany, Heritage, India, Jeeves, Netherlands, Norway, Soft Power, Sweden, Switzerland, USA on January 9, 2023| 14 Comments »
There are indeed instances in one’s life which leave one shaken and stirred. Scales fall from one’s eyes. Like Bertie Wooster, one feels befuddled, bewildered, fazed, flummoxed, and perplexed. The reality of one of the several facets of life gets revealed, much like a mountain making a reappearance once the fog has vanished and the sun has come out in all its glory.
While travelling in a local train in Switzerland recently, I had a rather unpleasant experience when a gentleman of Swiss origin ridiculed me for being an Indian.
It happened on the 1st of January 2023. The family had boarded a train to Lucerne to enjoy the fireworks display in the evening hours. Few stops before Lucerne, very many people boarded the train. We are used to overcrowding in trains in India, but this was a new experience for me – to see this happening in one of the advanced countries. I was already sitting on one of the few spring-back chairs available.
A gentleman, surely cast in the mould of Roderick Spode, had just come in along with many others. He looked at me sternly and asked me to get up. I got up and enquired if the gentleman wanted to occupy the seat. The gentleman clarified that he had asked me to stand up so that there is more space for others to squeeze in. So far, so good. But then he went on to give me a supercilious look and added rudely that such things happen only in India.
The basic message from the gentleman was right, but the rude and insulting way he said it hurt all of us. The fact that he insulted my country really hit hard. My daughter-in-law and my son intervened to say that he could have discussed this cordially, rather than being abrasive about it. But he went on arguing about it, claiming that he had spent a good deal of time in India and knew about how things worked there. Other passengers nearby kept telling us to avoid listening to his comments.
To give him a benefit of doubt, perhaps he had had a fight with his wife before leaving home that evening. However, a realization also dawned – that beneath a veneer of polite manners and sweet smiles, quite a few people in other countries may carry some deep-seated prejudices against those of Indian origin.
Jeeves would concur with me if I were to say that our psychology is such that when we love something, we somehow feel entitled to criticize it and make fun of it. But when someone else does it, we take offence! We are left twiddling our thumbs. I confess this is what happened to me on the day. I felt deeply embarrassed and wondered what I had done to deserve a treatment of this kind.
I admit I am a bit fluffy headed and forgetful, but by no stretch of imagination can I match the high standards set by Lord Emsworth in that department. I found it very difficult to forget this incident. On the contrary, it made me recollect many earlier instances when I did not have a satisfactory response to some meaningful and thought-provoking questions asked about India by those living abroad.
- A cabbie in New York asking me as to why the government in the country was against Muslims and Christians.
- A tourist from Canada who had just returned from India asking why the cab drivers in most parts of the country tended to either overcharge or harass customers. I wonder if she had ever lapped up the book ‘India and the Indians’, written by Lady Malvern who had spent some time in India.
- A young lady in Norway enquiring whether it was safe for her to travel to India alone. She quoted frequently reported rape and murder cases in the country she had read about.
- Another lady in Sweden checking as to why Indians have a practice of shaming the victim in a rape case rather than putting the spotlight on the perpetrator of the crime.
- A person of German origin asking if our metro cities did not have enough storm drains to ensure that periodic flooding did not take place.
- A movie enthusiast of French origin enquiring why, despite the presence of a film certification body, people kept calling for boycotts of some movies. She wondered how Indians have become so intolerant, especially when they pride themselves on being an ancient civilization and have really demonstrated how to be a multi-ethnic society.
- A teenager from Denmark asking why Indian households do not segregate their domestic waste and why the country lacks enough capacity to handle such waste.
- A person from Denmark who asked me why India was so noisy.
- A group of businesspersons from Finland wondering why it was far easier to deal with businesses in the west and the south of India than with those in the north of the country. Some of them said they had been cheated by the latter.
What I quote above happen to be snippets of conversations with lay citizens of different countries, spread over the past few years. Those of us who believe we have already acquired the status of a Vishwa Guru – A Global Teacher – and who are swayed by the nationalistic fervour so very fashionable in India these days, may immediately jump to enquire who gave the rights to people in advanced countries to judge India and Indians. They might even suspect and allege a global conspiracy to defame India.
It is no one’s case that our First World countries happen to be perfect. Of course, these suffer from many ills. Graffiti in public spaces is a common sight. So are cigarette butts in otherwise pristine public gardens.
But the point here is that if we Indians can ape the west in terms of fashion, social relationships and in so many other ways, why can’t we do something about the kind of courtesy we show to tourists and fellow citizens in public spaces? Why do we need a Prime Minister to tell us to improve our levels of hygiene and keep our public spaces spick and span? Why can’t we respect the law, rather than priding ourselves in breaking it? Why do our political parties depend on criminals to win over the voters? Why do justices of our Supreme Court have to get involved in ensuring that road safety standards improve across the entire country? Why are we worried about elections and inane internal issues when an enemy is gleefully usurping our territory on our borders? The mind boggles.
We live in a multipolar world where interdependence between countries is an essential fact. Yes, as a country, India remains a work-in-progress. But we have tremendous soft power, whether in terms of our ancient scriptures, rich culture, music, dance, movies and the like. The diverse cuisine we have is popular across all countries. When it comes to frugal engineering, we shine on the global stage. The manpower we offer to the world is unique in many ways.
It is surely not wrong to be proud of our heritage. Nor is it improper to demand respect from others. But to remain blissfully unaware of our weaknesses and to do nothing to address the same will simply go on to ensure that chinks in the Brand India armour continue to fester.
A sister of Bertie Wooster’s lives in India. It follows that he would be gravely concerned about this situation. Perhaps, he may seek Jeeves’ advice on the issue. If so, I wonder if Jeeves would recommend a public relation campaign to improve India’s brand image worldwide. He may also suggest a mass communication drive within the country and ways to make a genuine effort to improve our civic infrastructure. Someone like Rupert Psmith may get one of his rich uncles to buy out a premier media house in a western country.
But the nub of the matter is that we, the Indians, need to indulge in a bout of introspection, and work upon improving our own civic habits and our behaviour towards others. The buck stops at us!
(Illustration courtesy R K Laxman)
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P G Wodehouse at Lucerne in Switzerland
Posted in What ho!, tagged Anglo Swiss Club Lucerne, Lucerne, P G Wodehouse, Presentation, Switzerland on October 8, 2022| 4 Comments »
The Anglo-Swiss Club Lucerne (ASCL) in Switzerland is a social club open to people of all nationalities who wish to meet other people and make new friends using English as the language of communication. Its members comprise people from diverse countries, besides Swiss nationals who have an interest in the English language and culture.
A Juicy Introduction
Yours truly recently had the opportunity of speaking to the members of the club about Plum and his ouvre. Chris Starling, the President of the club, kicked off the proceedings by introducing me to the audience in my own words:
Ashok Kumar Bhatia is a management guy by profession and a romantic at heart. Two maladies he claims to suffer from are – Professor-itis and Wodehous-itis.
A postgraduate in Physics as also in Management, he spent close to 35 years in the corporate sector, unlearning quite a few management theories. Whenever he left a company, the management was relieved and delighted to have got rid of a deadwood. He has been a promoter director of several companies, all of which you will never hear of.
Once he hung up his corporate boots, he became an active blogger and an occasional author. Two books he has unleashed so far upon the unsuspecting public happen to be ‘Surviving in the Corporate Jungle’ and ‘I Am Something: Developing a New Leader Mindset’ (co-authored with Prof G P Rao). Besides, he keeps coming up with articles and essays on management, P G Wodehouse, movies, and other topics. Unlike Bertie Wooster, he never won a prize in Scripture Knowledge at school, but does write about management lessons from Indian epics and scriptures.
He does not claim to be an expert on Wodehouse. He is merely a fan of the one of the greatest humourists we have had in the recent past.
He is presently associated with two NGOs: SPANDAN (India), which propagates human values in management; Conscious Enterprises Network (UK), which brings together people who believe in working for the realization of Sustainable Development Goals.
He hails from the North of India, though settled in the South at Pondicherry for more than twenty-seven years. Often, he can be found infesting parts of Norway and Switzerland.
As a speaker, he has already been hooted out at several management institutes of repute. Whichever city he speaks in, the local farmers as well as the supermarkets do a roaring business by getting rid of rotten tomatoes and bad eggs in bulk. His audience loves to throw these at him.
You do not see him wearing his protective gear today, for the simple reason that he has full confidence in the innate sense of decency which all of us at ASCL possess.
A Plummy Presentation
The presentation that followed comprised the following:
1. PGW’s Life in Brief
2. Wodehouse and Switzerland
3. Literary Style and References
4. Major Characters from Novels and Stories
5. Some Quotes
6. Jeeves and Wooster: A Video Clip
Some Useful Links
A list of Wodehouse-related links was handed out to all the participants. It included the names and website addresses of various PGW socities across the world.
Spreading Sweetness and Light

One of the greatest concerns which leaves a Plum fan quivering internally like an aspen leaf while delivering a talk on the God’s gift to our mental juices is that of being struck by interim bouts of uncontrollable mirth, leaving the hapless audience baffled, bewildered, mystified, perplexed and puzzled, and the organizers desparately rushing to call in a loony specialist of the stature of Sir Roderick Glossop. Add to this the sheer irony of someone like me with a constipated look and sounding like the Honorary Vice President of the Global Association of Morons presenting the Master Humourist of our times, and you get a recipe with a rich potential for disaster. However, an eventuality of this kind was avoided, thanks to Chris Starling gracefully pitching in to read out the compilation of a few quotes from Plum’s stories and novels. His skillful and well-modulated reading of the quotes left the audience in splits.
Overall, the audience was delighted to discover the joys of reading Plum’s works. After the formal part of the presentation was over, many of them sat through for an extra fifty minutes, so as to savour the video clip till its end, in full.
Effusive thanks to the speaker followed. It appeared that the speaker, duly aided by Chris Starling, had been able to deliver some satisfaction. He was ostensibly chuffed at having spread some sweetness and light amongst the members of the club. Sure enough, he was grinning from ear to ear, looking like a cat which has had too much of cream.
Notes:
The Drones Club tie you see me sporting in one of the photos was organized by Thomas Langston Reeves Smith (the absence of a P in Smith may kindly be noted).
PGW’s caricature courtesy Suvarna Sanyal, India.
Photos by Garima Goel.
The Soft Power of Softer Brands
Posted in Management Lessons, tagged Bertie Wooster, Countries, Directors, Jeeves, Literature, Meiringen, Movies, P G Wodehouse, Sherlock Holmes, Sir Arthur Conan Doyle, Soft Brands, Soft Power, Switzerland on March 22, 2021| 2 Comments »
Branding is a term which originates in the realm of marketing management but is generally applicable to any product, service, entity or person which stands out amongst the crowd and calls out for any Unique Selling Proposition of its. It could be applied to countries, movie directors and even to some fictional characters from literature!
Here are some examples which demonstrate this point better.
Countries
After the Trump era (2016-20), studies have popped up claiming that the USA has slid down significantly on its soft power in the world. Same is said to be the case with many other countries where brutal suppression of dissent has become a way of life and where human rights have been trampled upon.
China keeps expanding its soft power by promoting movies out of Hollywood exposing the world to its culture. India offers spirituality and its own culture to the world.
The movie Eat, Pray, Love (2010) illustrates the point rather well. A heart-broken heroine travels through different countries. She discovers the true pleasures of the table in Italy, the soothing power of payer in India and the inner peace and balance of love in Indonesia!
Movie Directors
Apart from other celebrities, those who wield the megaphone in the movie industry often exude soft power.
I confess I am a movie buff. Quite early in life, I discovered that a movie should be selected for viewing not based on its cast but based on its director. Each director has a distinctive perspective on life, and the manner in which he/she presents a theme is as unique as, say, one´s finger prints. Admittedly, the core brilliance of a movie is determined by the producer-director duo. But the unmistakable stamp on the narrative is that of the director. The script, the screenplay, the music, the camera work, the background score, the sets, the costumes, the editing, all these transport us to a different realm for a limited time.
To put it simply, if you sit down to watch a movie by either Steven Spielberg or Gulzar saheb, you know what to expect. Seeing a movie which is directed by, say, David Lean, is as much enriching an experience as seeing one directed by either Hrishikesh Mukherji or Basu Chatterji.
Over a period of time, a movie director builds up a brand equity for himself. It comes from the uniqueness of his style, the choice of his scripts, consistency in quality of his directorial ventures and sheer attention to detail in all the departments of movie making. This earns a well-deserved respect from the discerning viewers, crowned by some degree of commercial success.
The CEO of a Dream Merchandise Factory
A director’s role in shaping a movie would perhaps be comparable to that of either the CEO of a company or the conductor of an orchestra. A CEO’s mindset determines the business strategy of a company. His style of functioning and his value system permeates across all levels of the company. Likewise, the conductor of an orchestra blends the notes of stringed, percussion and other instruments, creating a symphony which is unique. Like a CEO guiding a company or a conductor presenting a symphony, the director also balances the strengths and weaknesses of his team members and comes up with a movie which is entertaining – and possibly educative – in the social context.
A director surely knows how to touch our heart-strings in a meaningful way. In the process, he delivers deep messages, whether social, political, economical or the spiritual kind.
Some Literary Brands
Those of us who have admired the exploits of Sherlock Holmes and Reginald Jeeves are occasionally overawed by the kind of popularity these literary figures enjoy. Both may be fictional, but the influence they exert on our consciousness is exemplary. One would not be wrong in perceiving both of them to be brands in their own right.
Sherlock Holmes: An Honorary Citizen of Meiringen
Ever heard of the charming Alpine town of Meiringen in Switzerland? It is a municipality in the Interlaken-Oberhasli administrative district in the canton of Bern in Switzerland. Ringed in by snow-covered peaks, it is located on one of the most important trade routes through the Alps for centuries.
One of Meiringen’s attractions is the Sherlock Holmes Museum which recreates the detective’s abode at 221A, Baker Street in London, besides Victorian era memorabilia. The nearby Reichenbach Falls are where, in The Final Problem, Sir Arthur Conan Doyle made his hero suffer a premature death at the hands of his adversary Dr Moriarty, only to resurrect him later in The Adventure of the Empty House on persistent demands from the detective’s fans. Well, quite some time back, it had granted an honorary citizenship to Sherlock Holmes.
It stands to reason that the town had granted an honorary citizenship to Sherlock Holmes. A certificate to this effect is displayed in the museum. Also, at the base of the falls, there is a rock inscription to this effect!
When one picks up a Sherlock Holmes story, one is assured of good value for one`s time and effort. Backed by hard-nosed judgment, insightful observations and above-par analytical skills, he delivers. Go to him with a mystery and he demystifies it. His methods and skills have provided clues to investigators in many countries. He is utterly reliable. He delivers. These are the very attributes which go on to build up a brand.
Gentlemen’s Personal Gentleman
Likewise, Jeeves, created by P G Wodehouse, stands for impeccable service and a capacity to deliver results beyond the expectations of the bosses. The manner in which he helps his boss Bertie Wooster retain his bachelor status is a sterling example of his feudal spirit as also an inner cunning. His methods are often rough, but there is no doubt as to his capacity to deliver satisfactory results. He believes that bosses are like wild horses; they need to be managed with tact and resource.
In the United Kingdom, one is apt to run into laundry and other services which bear his brand name.
Many examples can be quoted from literature, fine arts and other creative fields of human endeavour.
In an earlier post, we had considered the perks of building and sustaining a shimmering brand in the market place. The focus there was on companies and individuals. Examples cited above go on to reveal to us the kind of hard work, consistency of effort and persistence which enable a softer brand to emerge. The essential principles underlying the creation and sustenance of a brand remain the same.
(Related Posts:
https://ashokbhatia.wordpress.com/2021/03/15/the-perks-of-a-shimmering-brand-equity
https://ashokbhatia.wordpress.com/2017/12/13/a-brand-called-jeeves
https://ashokbhatia.wordpress.com/2012/08/11/hats-off-to-these-movie-directors)
How Plum dissuaded me from opting for a diplomatic career
Posted in What ho!, tagged Ambassador, Book, British Embassy, Eustace Mulliner, Humour, India, Jeeves, Norway, P G Wodehouse, Portugal, Switzerland on February 9, 2021| Leave a Comment »
Those who happen to know me personally are often deceived by my polite manners. They often wonder as to why I never opted for a diplomatic career.
Allow me to set the record straight. P G Wodehouse played some role in indicating that my Guardian Angels had planned my life much unlike that of Eustace Mulliner, who was a part of the British Embassy in Switzerland.
Jeeves’ psychology-of-an-individual factor has also led me to believe that the diplomatic corps on this planet are better off without me.
My limited intuitive faculties also tell me that life as a career diplomat could not be as glamorous and hunky dory as it might appear to be from the outside of an embassy building.
The Eustace Mulliner saga
Wodehouse fans might recall that the splendid idea of Eustace Mulliner joining the British Embassy in Switzerland was dangled before him by his godfather, Lord…
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