Here is an inspiring narrative covering the Milk Revolution of India. When innovation meets conviction and guts, the society benefits.
In case you wish to read a brief on Amul, here is yet another utterly butterly delicious post that you may like:
http://life11.org/2015/05/08/amul-indias-beloved-brand.
Enjoy!
Amul has instant recall in our minds – images of the cute Amul moppet girl, their priceless topical ads, Amul butter, Amul milk, Taste of India, all come instantly to our notice. We don’t quite realize the story within which would have images of – Dr. Verghese Kurien, White Revolution, Operation Flood, NDDB, GCMMF, milk co-operative movement, milk movie Manthan, etc.
The book (I too had a dream) is less of an autobiography – fleeting personal details are mentioned – but it is a great narrative of India’s milk revolution. From a country struggling with milk production and per capita consumption, a great journey has been covered wherein we are now the second largest milk producers in the world and have significantly improved on consumption per capita as well.
Dr. Kurien has set the narrative but it has been scribed by Ms. Gouri Salvi. It provides great insight into India’s…
View original post 752 more words
ashokbhatia 
Dear Ashok, Thanks for spreading the word – as you rightly observed we need to know such stories and be inspired by them. Cheers.Vijay
LikeLiked by 1 person
Pleasure is mine!
LikeLike
Came across yet another post on Amul; have taken the liberty of providing the link in your re-blog; hope fine by you!
http://life11.org/2015/05/08/amul-indias-beloved-brand
LikeLiked by 1 person
The more the merrier. Cheers.
LikeLiked by 1 person
How the farmers of Anand fought against the monopoly of Polson diary and how Dr Verghese Kurien organised and guided them to bring about the milk revolution is indeed an inspiring story.
LikeLiked by 1 person
True. More such stories of social entrepreneurship need to be told!
LikeLiked by 1 person
Yes. I, too, had written a post on Amul on my blog Life11.
LikeLike
Do please send me a link. It would be nice to go through your take on this iconic brand!
LikeLiked by 1 person
Sure. Here it is –more of an overview.- http://life11.org/2015/05/08/amul-indias-beloved-brand/
LikeLiked by 1 person
Thank you for sharing this. Would you mind my adding this link in the text of today’s post, please?
LikeLiked by 1 person
Certainly not. Please feel free to add the link. 🙂
LikeLiked by 1 person
Thank you.
LikeLike
Is there a way to e-mail subscribe to your posts on both the sites? This way, there would be lesser chance of my missing any of your scribbles and scrawls!
LikeLiked by 1 person
Thank you. If you would like to subscribe to both sites, you just need to subscribe with your email id separately to both. A common subscription won’t work because Scribble and Scrawl and Life11 are two separate sites.
LikeLike
Given my limited quota of grey cells, I could not locate the button/bar where I could register my mail id!
LikeLike
Pls login to http://life11.org. You will see ‘Get Posts by Email’on the top right corner if you access from a laptop or ipad. If you access from a tablet, you may have to scroll down to find Get Posts by Email. Please key in your email id.
If you still have a problem, pls share your email id, I will subscribe you.
LikeLike
Done. Thank you. Allow me to share this one with you:
LikeLiked by 1 person
Thanks. Sherlock – definitely a BIg brand. This has to be an interesting read.
LikeLiked by 1 person